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5 min read Apr 15, 2024

6 Best Real Estate Companies in Michigan (2024 Updates)

Home prices in Michigan have increased by 9.6% Y-O-Y and are now at a whopping $228,100. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 Michigan Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. Kermath Realty: Best Service
  3. Century 21: Market Exposure
    For Home Buyers
  1. Keller Williams: Best for Local Buyers
  2. Berkshire Hathaway: Best for Commercial Properties
  3. Zillow: User Friendly Mobile App

Best Real Estate Companies for Home Sellers in Michigan

Explore the best home-selling companies across the Great Lakes State. Whether in vibrant Detroit or along the picturesque shores of Lake Michigan, we’ve identified the top three companies for you.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (8,000+ reviews)

Houzeo is real estate company headquartered in New York.

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399: This package offers Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photos upload and provide you with seller disclosures.
  • Gold Package – $429+0.5% at Close: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like, Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Confirm all prices on your particular state’s pricing page before you list.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is high-tech platform with its easy listing, fast changes, online showings, and online offers. Houzeo mobile app is also very powerful.
  4. No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good for You?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 8,000+ home sellers.

Houzeo.com is Michigan’s #1 real estate company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo provides affordable listing packages to Michigan FSBO home sellers. Also, its offer management and showings tool will help you ace your real estate journey like a pro.

2. Kermath Realty

LOCAL EXPOSURE

Kermath Realty

logo image
  • Listing Fee: $299 - $998
  • Covers most of the MLS’ in Michigan
  • 4 Stars 4.3/ 5 (70+ total reviews)

Kermath Realty offers 4 Flat Fee MLS packages to home sellers.

  • Bronze Package – $299: The package includes a listing term of 6 months with 6 photos. Other services include printable color flyers, buyer lead forwarding, and a regular yard sign. 
  • Silver Package – $399: The package includes a listing term of 12 months with 35 photos. The package also offers 3 open house postings, virtual tours, and more.
  • Gold Package – $998: This is a full-service package. You get direct assistance from a broker to help you sell.
  • Platinum Package – $379 + 0.5% at closing: This package is similar to the Gold Package. You need to pay 0.5% of the sales price to a maximum of $1,500 at closing.

👉 Our Take: Kermath Realty offers multiple packages tailored to fit your needs. However, the two full-service plans are expensive as compared to the other service providers.

» What is Kermath RealtyIs Kermath Realty worth it? Read our blog to find out.

In terms of value, Kermath Realty is a good option. Here are some of its advantages.

  • Strong Customer Support: Kermath Realty has an excellent 4.3 out of 5-star rating on Google Reviews. This indicates they provide strong support to their customers.
  • Color Flyers With All the Listings: Each listing includes a color flyer that you can hand out at open houses or post on your yard sign.

» Pros of Kermath RealtyRead this to learn more about the company.

In our research, we found some major deal breakers with Kermath Realty.

  • Only for Experienced Sellers: The Bronze and Silver plan from Kermath Realty is only suitable for seasoned sellers. If you require even a little support, you should pick one of the more expensive options.
  • Listing Upgrades are Not Clear: There is no information on Kermath Realty’s website about whether you can change your listing after it goes live.

Jeff Kermath Realty has 4.3 out of 5 stars from 70+ reviews on Google. 

» Kermath Realty Reviews: Read Kermath Realty’s reviews and choose accordingly.

Kermath Realty is a local FSBO Flat Fee listing service, owned and operated by Jeff Kermath. The package includes six photographs and no open houses. Additionally, If you opt for their full-service, Kermath Realty will provide you with a real estate professional.

However, The company’s simple flat-cost $399 MLS listing package doesn’t offer much for its price.

3. Century 21

Brand Recognition

Century 21

Century_21_logo
  • 3% - 6% Commission
  • 1 Star1 Star   1/5 (100+ reviews)

Century 21 is one of the world’s largest real estate brokerage firms. It operates in every U.S. State and 82 other countries.

Century 21 does not disclose its price on its website. This means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: Century21 could be a good option for first-time home sellers who do not mind paying high commissions. Along with listing, you will get assistance for contract reviews, offer management, closing, etc.

Here are some advantages of choosing Century21:

  • Global Coverage: Century 21 operates in every U.S. State and 82 other countries.
  • Market Exposure: It has good brand recognition and over 14,000 independent franchises. It has real estate brokers working with over 122,000 real estate agents.
  • Best for First-Time Home Sellers: Home sellers get access to contract reviews, handle their listing, offer management, closing, and a lot more.

Century 21 has some drawbacks that a user should be aware of.

  • No Discounts: The agent’s fees for Century 21 are usually high. They do not offer any discounts.
  • Delayed Services: Previous customers have complained that the agents were not helpful and that it delayed the process.

Century 21 has an average rating of 1 out of 5 stars from 100+ reviews on Consumer Affairs.

Century 21 is the world’s largest real estate company located in New Jersey. It has over 14000 independent franchises. Founded in 1971, it has become one of the most recognizable brands in the real estate industry.

Innovative marketing and technology make it stand out from the rest of the companies. However, many customers have reported delayed services and high agent fees.

Best Real Estate Companies For Home Buyers in Michigan

Explore the top home-buying companies in Michigan. From Detroit to Copper Harbor, you can discover affordable homes.

1. Keller Williams

Luxury and Commercial Properties

Keller Williams

keller
  • Based in Austin, TX
  • 50+ countries
  • 5 Stars 5/5 (500+ reviews)

Keller Williams is the world’s largest real estate technology franchise by agent count. It has more than 1,100 offices and 200,000 associates.

  • No Service Fee: Keller Williams does not charge buyers any fee for its services.

👉Our Take: Keller Williams Realtors is the largest residential real estate firm in the US. We recommend this company if you are a first-time home buyer and need assistance in your home-buying process.

Keller William as a brand is technology-driven and has an education-based culture. Their key features are mentioned below:

  • Keller Cloud: Keller Cloud helps agents to prioritize sellers’ goals, maximize lead generation, and gather insightful data to produce a truly effective go-to-market strategy for home selling.
  • Professional Assistance: Keller William agents will preview homes on your behalf, and work throughout the process of finding your dream home.
  • Tools and Resources: Marketing savvy tools to get your home top-tier exposure
  • Advance Home Search: The technology of Keller Williams makes home search and buying an advanced experience for buyers. The management system of Keller Williams to track communication help agents to understand the buyer’s needs.
  • Company Culture: The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.

Few dealbreakers we found about the company:

  • Poor Customer Reviews: Many customer complaints regarding their services. They also have poor ratings on major review platforms.
  • Agent Experience: A lot of customers also complained about poor agent experience. Since, Keller William is a franchise, the agent-to-agent experience might differ.

Keller Williams has a 5 out of 5 rating on Zillow.

Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in Michigan. It is an agent-centric, technology-driven, and education-based company.

Furthermore, Keller Williams has a 5-star rating. Its customers praised its agents for their exceptional responsiveness.

2. Berkshire Hathaway HomeServices

💫 Luxury Listings

Berkshire Hathaway

berkshire-hathaway-logo_
  • Based in Minneapolis, MN
  • Elite Clientele
  • 2.5/5 (60+ reviews)

Berkshire Hathaway HomeServices is a real estate brokerage franchise in the US. Headquartered in Minneapolis with over 44,000 real estate agents and 900 offices, BHHS makes over $136 billion annually in residential real estate transactions.

  • No Service Fee: As a buyer, you can register with Berkshire Hathaway HomeServices for free of cost.

👉 Our Take: Berkshire Hathaway HomeServices provides its services to all kinds of home buyers whether you are a first-time home buyer or a luxury home buyer.

» Selling a House: Things you need to know!

Key highlights of BHHS include:

  • Search Tool: BHHS provides you with a search tool so you can browse through a variety of homes available in the market.
  • Assistance in Paperwork: The agents handle all paperwork for you in relation to buying a house.
  • Market Knowledge: BHHS agents provide practical knowledge and guidance based on years of local market expertise. With in-depth property and community information, they help you finalize your dream home.
  • Mortgage Calculator: They provide a mortgage calculator by which you can figure out the monthly payments of a home mortgage loan, based on your desired home’s sale price.
  • Start to Close Assistance: BHHS agents are experienced in handling all phases of the purchase process, including home inspections.

Few red flags we found about Berkshire Hathaway include:

  • Inconsistent Agent Quality: Since BHHS franchises are independently owned and operated, agent experience differs from one location to another.
  • Poor Reviews: Customers have complained about delayed transactions and a lack of communication from the agent’s end.

 

Berkshire Hathaway has a rating of 2.5 out of 5 from 60+ reviews on Best Company.

Berkshire Hathaway is headquartered in Omaha, Nebraska. It is known for selling high-end luxury properties. It provides buyers with unlimited access to their daily updated listings with pictures, details, property features, and nearby amenities to help them choose the best home.

You can also opt for their email updates that apprise you of new homes on the market. However, since the office locations vary, we advise you to check their reviews first.

3. Zillow

Largest Marketplace

Zillow

Zillow
  • Based in Washington
  • 1.1/5 (700+ reviews)

Zillow is the most visited real estate website. Zillow provides an exceptional home buying, renting, and selling experience.

  • Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.

👉 Our Take: Zillow’s Zestimate can be helpful for initial research, but don’t rely solely on them.

» Zillow Offers Reviews: Everything you need to know about Zillow

Key Features of Zillow:

  • Home Search: Zillow’s platform allows you to search for homes based on various criteria like location, price, size, features, etc.
  • Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.

Zillow has some major drawbacks that home sellers should be aware of.

  • Poor Customer Reviews: A staggering number of customers have complained regarding their disappointing experience with Zillow.

Zillow has a rating of  1.1 out of 5 on Consumer Affairs.

 

Zillow is the most popular real estate website in America and it was founded in 2006. It’s headquartered in Seattle.

Moreover, Zillow extracts data from top MLS platforms. Additionally, It helps buyers view the listings directly on the platform.

Find Your Dream Home 🏡

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Find Your Dream Home 🏡

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Find Your Dream Home 🏡

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Find Your Dream Home 🏡

View 26,451 Homes For Sale in Michigan

Where do you want to live?

How to Choose the Best Real Estate Company in Michigan?

You can choose the best real estate company in Michigan based on these factors:

  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.
  • Maximum Exposure: Find a company that will give maximum exposure to your property. Additionally, this could also include an MLS listing, social media advertisement, and customizable yard signs.

Final Word

Before you choose a real estate company in Michigan, we suggest you conduct thorough research on the company. Our blog will help you make the right decision.

The basic requirements for a good real estate company are experienced and dedicated agents above all. So that you get maximum savings, tech savviness, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Need More Clarity? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

What is the best real estate company in Michigan?

The best company in Michigan is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in Michigan: Find out the top companies in Michigan.

What are the best real estate companies for buyers in Michigan?

The best real estate companies for home buyers in Michigan are Keller Wlliams,Berkshire Hathaway HomeServices, and Zillow. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in Michigan?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Michigan.

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