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13 min read Jan 21, 2023

Top Real Estate Companies in Michigan (2023 Updates)

Top Real Estate Companies in Michigan

Home prices in Michigan have increased by 15.8% in the last year. In such a competitive market, it is essential to grab the best deal, whether it is selling or buying a home. To do this, you may need the help of real estate companies that offer curated services based on your real estate needs.

Here’s a list of some of the top real estate companies in Michigan.

*This list is compiled based on services these companies provide, tech features, online reviews, and reliability.*

Sneak Peek: Top 6 Real Estate Companies In Michigan

CompanyKey HighlightsReviews
HouzeoMost Advanced Tech
Maximum savings
Stellar Customer Reviews
Fast Listing Changes
⭐⭐⭐⭐⭐ (2,219 reviews)
Berkshire Hathaway HomeServices New Jersey PropertiesBest for luxury properties⭐⭐⭐⭐ (52 reviews)
Signature RealtyBest for unique marketing⭐⭐⭐⭐⭐ (92 reviews)
Keller Williams RealtyFranchise network + tech tools⭐⭐ (113 reviews)
CompassBest for in-person & tech support⭐⭐⭐⭐ (114 reviews)
Century 21Brand and Recognition⭐⭐⭐ (69 reviews)

What Is The Average Real Estate Commission In Michigan?

The average real estate agent commission in Michigan is about 5% to 6% of the selling price. It varies according to the region, type of property being sold as well as the representative agent.  It is usually the responsibility of the seller to pay both the listing and buyer agent commissions. This commission is then split evenly between the listing agent and the buyer’s agent.

    💡 SAVE ON COMMISSION FEES: You can finish all listing formalities with Houzeo’s 100% online technology within 60 mins and save the 3% listing agent commission. Get started here and use code “SAVE20” to avail an exclusive 20% discount on Silver+ packages

» More: Why are real estate agent fees declining?

💲 Skip 3% Listing Agent Commission

Sell your home yourself with Houzeo technology for a flat fee of $349!



Reviews: Top 6 Real Estate Companies in MI



logo image
  • Listing fee: $349
  • Available nationwide
  • 5 Stars 4.9/5.0 (4,055 reviews)

Why Houzeo is #1: Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.

Houzeo for Home Sellers:

  • Affordable Flat Fee: Save thousands in real estate commissions with Houzeo’s flat fee MLS packages. You can save more if your buyer is also unrepresented by an agent.
  • Cutting Edge Technology: Houzeo’s technology is seller-centric, meaning that it is designed to simplify the complex process of listing a house. Houzeo is 100% online, which makes listing a home easy and quick.
  • Virtual Full Service: Sellers can avail the services of a traditional real estate agent if they need help navigating through the selling process.

Houzeo for Home Buyers:

  • Connect directly with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, without having to go through a realtor.
  • Hi-tech Tools: Houzeo’s Closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits through the Houzeo mobile app.
  • Buyer’s Rebate: also offers buyer’s rebate. This rebate can then be used towards the closing costs.

👉 Our Take: is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any low commission real estate company we’ve reviewed.

» Houzeo Reviews: Check out why is your best bet for maximizing your home equity.

  • Near Nationwide Coverage: Houzeo covers 47 states + DC.
  • No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
  • 100% online: Easy listing, fast changes, online showings, and online offers
  • Max Exposure: Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other real estate sites
  • Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
  • Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
  • 5-Star Customer Service: Superb support that minimizes Houzeo complaints
  • No Hidden Fees: There are no Houzeo hidden fees

» Is Houzeo Legit: Learn more about’s locations and services

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.


Houzeo is available nationwide.

Berkshire Hathaway


Berkshire Hathaway HomeServices New Jersey Properties

CA RE Companies: Berkshire Hathaway Homeservices California Properties
  • Founded in: 1985
  • > 22 years of experience

🏡About: Part of the home services chain, they have been serving in the USA since 1960. They offer a range of real estate services from buying, selling, renting, or relocating, and is known for superior tools and free resources to make customers’ real estate journey smoother.

For Home Sellers:

  • Pricing your house: A network agent determines opportunities to increase your sale price. Thus you get the most accurate estimate, powered by cutting edge tech.
  • Home Inspection: They help you navigate different states’ inspection processes and recommend a reputable inspector for your home.
  • Preparing for sale: A network agent can help project to undertake to add the most value based on your specific home, neighbourhood and market.

For Home Buyers:

  • Knowledge: BHHS provides real-world insight and advice based on years of local-market experience and in-depth property and community information to help you finalise your dream home.
  • Network Agents: Network agents walk you through the process and provide the most accurate numbers, giving you confidence in decision making.

👉 Our Take: BHHS is a real estate brokerage franchise network designed for today’s real estate markets. From first time home buyers to high end residential markets, their franchises are down t0 earth, nimble and local experts.

» Negotiate Real Estate CommissionHow to negotiate real estate commisions

Information about Berkshire Hathaway’s technology stack is limited, but we’re certain it’s designed in a way that makes home buying and home selling easier.

Berkshire Hathaway has a 4.4 out of 5-star rating on Facebook and one 5-star review on Google.

Berkshire Hathaway operates globally and offers statewide coverage in New Jersey.

Signature Realty MI


Signature Realty NJ

real estate companies in new jersey - signature realty
  • Ranked #1 In NJ
  • 4.75 Stars 4.9/5 (92 reviews)

🏡About: Signature Realty was founded by Michelle Pais in 2010. The company today has more than 100 agents working for it, which is situated at Summit, New Jersey.

For Home Sellers:

  • Expert Agents: Each agent is an expert in the area they serve not only geographically but in their specific niche. Signature Agents cater to their clients to exceed their expectations.
  • Marketing: Signature agents are constantly monitoring market activity which gives us an upper hand on pricing strategies. Our intimate market knowledge coupled with our proprietary marketing methods helps us achieve top dollar for our sellers in any market.

For Home Buyers:

  • Client Needs: During the consultation, we cover your non-negotiables in order to find you the perfect home. Signature Agents also educate a buyer to make sure that they are ready, willing, and able to buy a home.

👉 Our Take: The company provides full service in real estate transactions, i.e. helping the buyers and sellers through the entire deal. They also deal in all kinds of properties, including residential and commercial. With more than 5000 homes sold, the company has a volume exceeding $1 billion in sales.

» Foreclosures: Everything you need to know

Information about Signature Realty NJ’s technology stack is limited, but we’re certain it’s designed in a way that makes home buying and home selling easier.

Signature Realty has 4.9 out of 5 star ratings on Google Reviews.

Signature Realty serves throughout the state of New Jersey.

Keller Williams


Keller Williams Realty

CA RE Companies - Keller Williams Realty Logo
  • Founded in: 1983
  • > 22 years of experience

🏡About: Keller Williams Realty is a real estate company catering to buyers and sellers. They have a knowledgeable and professional team of real estate agents catering to you throughout the buying process.

For Home Sellers:

  • Dedicated Agents: Clients receive the assistance of an experienced real estate agent with an expertise in listing, pricing, staging and selling your home to the right buyer quickly.
  • Increased Reach: They use their unique marketing systems to maximize your property’s exposure and help you sell your home fast.

For Home buyers:

  • Agent Commitment: Agents preview homes in advance on your behalf and also personally tour homes and neighbourhoods with you to help you finalise.
  • Tech Tools: Leading-edge tech tools and training gives them the advantage in efficiently finding the right house for you.

👉 Our Take: Keller Williams Realtors is a well-known international real estate company that also happens to be the largest residential real estate firm in the United States of America. The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.

» How to Sell My House Fast? Here’s what you can do.

Agents affiliated with Keller Williams can leverage the Keller Williams Agent advantage. The Keller Cloud is a powerful suite of tools that harmonise smart business solutions for agents and smoother experiences for customers.[1]

Keller Williams has an abysmal rating of 1.8 out of 5 on Trustpilot. Since Keller Williams operates on a franchise model, it is ideal to verify the ratings of the office located in your city.

Keller Williams operates worldwide and offers statewide coverage in California.



Compass Real Estate

  • Founded in: 2012

 🏡About: An American licensed real estate company, Compass (formerly Urban Compass), is the first company to have built a proprietary mobile app for real estate agents. Compass agents utilize the Internet as a marketing medium, get access to a globally elite network of real estate professionals, and avail of best-in-class technology.

For Home Sellers:

  • Compass Concierge: Exclusive to Compass, our Concierge program fronts the costs of services that can increase the value of your home. From staging, to painting, to cosmetic renovations, there will be no payment collected until your home sells.
  • Increased Exposure: Working with our in-house marketing and advertising agency, your agent will target the right audience across the most effective channels. Our cohesive brand identity will elevate the style and story of your home

For Home Buyers:

  • Tech: Its a proprietary platform with the smartest tools paired with the industry’s top talent to make the search experience intelligent and seamless.
  • Private Listings: Compass is known for its Compass private exclusives section of listings. These are homes that aren’t on the open market but are available to buyers who work with a Compass agent. Because they aren’t advertised, they are cheaper. Uneven market conditions may favour a private exclusive.

👉 Our Take: Compass Real Estate operates similarly to any other traditional real estate company when it comes to selling your home. Their agents will handle every aspect of your sale, including marketing, holding open houses, fielding offers, negotiating, and finally closing with you.

How to Flip a House: The ONLY guide beginners NEED!

Compass is the first company to revolutionize the real estate market by using technology. These tools help Compass agents evaluate properties, price homes accurately, identify the best time to list, and connect agents to elite professionals globally.

Let’s look at the “Compass Agent Advantage”:

  • Luxury Network: Access to a proprietary database of high net-worth sellers and buyers compiled over 20 years.
  • Best-in-class Technology: Compass’ suite of tools helps price properties more accurately, the best time to list, etc.
  • Compass Collections: The app allows users to create collections of properties they desire. Then it notifies the user with real-time alerts on price changes, etc. Clients can also push notifications to family members to view and comment on their collections. Listing agents get the chance to coordinate viewings easily.
  • Marketing Center: A marketing department in itself, this space is preloaded with marketing collaterals for ads, social media, etc.
  • Compass Markets: An real-time iOS app that shows historical trends of the housing markets for up to five years.
  • Compass CRM: Streamlines communication between consumers and Compass agents. By leveraging AI, the tool can also provide insights to agents, for example, which properties are the consumers most likely to buy.

Compass has a 4-Star rating on Google.

Compass operates globally with statewide coverage in New Jersey.

Century 21

💫Brand Recognition

Century 21

  • Brand Recognition
  • Various Online Resources

🏡About: Century 21 New Millennium has more than 900 agents and staff across 21 offices serving Maryland, Virginia and D.C. They have a strong market presence and national recognition. Their goal has always been to provide superior service and results with their exceptional customer service and commitment to technological innovations.

For Home Sellers:

  • Local Insight: C21 have established relationships with service providers that can help make the home-selling process a smooth one. Most importantly, they get your house sold for the best price possible in the shortest amount of time.
  • Expansive Reach: There are over 900 agents in 21 offices throughout Maryland, Virginia, and the District of Columbia. Their expansive footprint and active social media communication system puts your house in front of buyers throughout the region.

For Home Buyers:

  • Expert Assistance: Their efficient real estate agents can help improve your overall home buying experience and provide the guidance in choosing the best property. They offer extensive knowledge in neighbourhoods, schools and market conditions. Their mortgage professionals can also assist you with your financing.

👉 Our Take: Their local real estate agents are exceedingly knowledgeable on real estate best practices, new and emerging technology, local communities and effective marketing strategies. Additionally, their sales associates are continuously trained to ensure that they remain knowledgeable.

» Market Analysis: What is Market Analysis in Real Estate?

  • Brand Recognition, exposed to lots of marketing ideas. Good coverage
  • Knowledgeable real estate professionals
  • Delayed services as mentioned in the customer reviews
  • Poor ratings on various portals
  • Many customer complaints

Century 21 has a rating of 2/5 (out of 10 reviews) on Yelp.

Century 21 serves throughout Virginia

Choose the Best Real Estate Company or Agent in MI

Before deciding to work with a real estate company or an agent, you should review and research Michigan’s housing market trends.

1. Home Sellers

Whether it’s selling a house in Michigan or buying one, approximately 70,000 homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction. Thus, opting for the right brokerage or broker in Michigan is crucial.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring a real estate company or an agent.

Choose a brokerage that deals with customers as per their schedule because this helps with the flexibility of showing time, staging a home, scheduling showings, etc.

Offer Suggestions: Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.

Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

» Michigan Home Staging: Read further to learn more.

2.Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

A specific set of abilities distinguishes the best real estate agents in Michigan from the rest when it comes time to buy a house.

Point to RememberDescription
1. Good Communication Look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs.

» Typical Closing Costs for Buyer in Michigan: Read further to learn more.

3. Real Estate Professionals

There are certain points you need to keep in mind while choosing the right real estate brokerage for working

1. Commission Split:

Most realtors in Miwork on commission. You don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. Real estate brokers in Michigan charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home, and the average commission in your area is 6%. And this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000. Then you must inform your broker. A 60/40 commission split means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

Commission split depends on your industry, your market, the broker’s support and resources, and more. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

Here is an example of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (Capping system)
3. Century 2150/50, 70/30, 8% franchise fee (Capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (Capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much coworker support do I need? Like other businesses, real estate brokerages develop a culture that guides their operations.

Are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? The best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search as you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a significant market share.

The brokerage’s niche is also vital, and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. Working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Although you may attend an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes, which comes down to personal preference.

🏡 Sell FSBO and Avoid Paying 3% Listing Fee

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Top Real Estate Companies in Michigan to Work for

A real estate company employs licensed real estate agents who represent local buyers and sellers. Based on commissions, fees, training, brand recognition, and marketing efforts, let’s review the 5 best real estate companies to work for in Michigan.

1. Keller WilliamsAgents looking for a high commission structure as well as opportunities for continuing education
2. RE/MAXCustomizing commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation, and other tools for tech-savvy agents
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Sell Your Home In Michigan With Houzeo

Top real estate agents have a pool of clients therefore working with the biggest real estate company has its pros and cons while trying to sell your home fast in Michigan.

It is not necessary that a reputable brokerage may always provide excellent experience to the buyers and sellers. Generally realtors make a real estate company and are responsible for its popularity. That is why choosing the right realtor always makes a difference.

The other important aspect is the commission. Generally, the seller has to shell out 6% commission after the real estate transaction which is high. Many MLS Flat Fee MI companies have come up that provide similar services at a reduced cost.

With Houzeo, instead of paying the average listing rate of around 3% to the listing agent, you’ll only pay a flat fee which will save you not only thousands of dollars but also give you a great buying-selling experience.

Price ComparisonHouzeoOther Real Estate Companies
Listing Agent Commission / Fee$3495%-6%
Recommended Buyer Agent Commission2.5%2.5% – 3.0%
💰 With Houzeo, you save $12,000 more on an average U.S. home >> LIST NOW! <<

▶️ Click Here: What American Home Sellers Have To Say About Houzeo?

💲 You Know Your Home Better Than Any Real Estate Broker

Trust your gut, and sell your home yourself with Houzeo technology!



Final Word: Top Real Estate Companies in Michigan

Traditional real estate companies are losing the war against flat fee MLS models with disruptive technology tools like In 2022’s unusually hot seller’s market, you should explore all options before deciding to sell with a real estate company.

Why pay 3% of your hard-earned equity in 2022 for MLS exposure if you can list your house for a flat rate?

The seemingly endless listing paperwork has been intuitively digitized in Houzeo so that you can list your house on the MLS with minimal clicks, usually under 60 minutes.

If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.

What does Houzeo Offer? – A Quick Glimpse

💻 Cutting-edge Technology: Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Control Over Sale: Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 5-Star Customer Support is available only on weekdays up to 1 pm and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS Michigan platform.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Resources for Selling Your Michigan Home

Michigan Discount Real Estate Brokers

Let the best discount real estate brokers in Michigan help you sell your property at a competitive price with discounted commissions.

Best Companies That Buy Houses for Cash in Michigan

How to sell your house fast for cash in Michigan ? Here is the list of best companies that buy houses for cash in Michigan

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