10 min read Feb 03, 2024

Redfin Now Reviews (Updated for 2023)

✍️ Editor’s Note: Redfin has shut down its iBuying program, Redfin Now on November 9, 2022.

Cover - RedfinNow Reviews - 3 out of 5 stars

Redfin Now, the iBuyer arm of Redfin, buys homes for cash. But does it beat its counterparts Offerpad and Opendoor? Read on to find out.

Is RedfinNow Worth your Money?

  • Pros: RedfinNow is an excellent option for quick cash offers and quick closing.
  • Cons: The high service fees and lack of verified consumer reviews, makes it difficult to trust Redfin Now’s cash offer.
  • Our Take: You can escape the uncertainty of cash buyers by listing your home on the MLS and selling it quickly in competitive marketplace. Even if you are not a licensed broker, flat fee MLS services like Houzeo allow you to advertise your property on the open market. View your savings.

An MLS listing on a cash buyer marketplace like Houzeo can get you 100% of your property’s value. With Houzeo, your listing can be on the MLS within 24 hours. Moreover, you can compare offers from multiple national and local cash buyers, instead of settling for just one lowball offer.

In this blog, let’s look at Redfin Now reviews and their alternatives to help you get the property value you deserve!

What is Redfin Now?

In 2017, Redfin Now joined the Southern California and San Diego real estate markets. You can get a cash offer from Redfin Now in as little as a week. Once the offer is accepted, the home is prepped for the market and listed for profit on the parent firm Redfin, a low-commission discount broker.

Also in 2021, Redfin Now owned 292 homes sold on Redfin. The company is present in over 10 states and is rapidly expanding.

Being an iBuyer offers both advantages and disadvantages. Redfin Now has strong standards and criteria in place to sell for a profit. Although a house can be sold in as little as two weeks, it may not be the greatest method to save money. Their costs include a high percentage of service fees and repair bills.

You can reach cash home buyers quickly and save money using Flat Fee MLS listing websites.

At a Glance

💰 Redfin Now Service Fees 5% – 13%
💰 Repairs0 – 3%
💰 Listing Fee NA
💰 Closing Costs1%
⚡Closing time10 – 90 days
⚡Home prep criteriaSell as is
Double Mortgage 💲NA
Seller Discounts 💲N/A

Is Redfin Now Legit?

Yes, Redfin Now is a legitimate iBuyer that makes an instant cash offer for your home. Also as of today, Redfin Now is quickly gaining momentum like its counterparts Offerpad and Opendoor, having a presence in over 20 markets.

» Redfin Reviews: Check out its Pros, Cons, and Alternatives

Are You Eligible?

The most significant advantage that iBuyers have over traditional sales is the speed you can sell your home. It eliminates the hassle of home preparation with the highest level of reliability. However, your home must meet the stringent purchase criteria.

✅ You are eligible:

  • If your lot size is under half an acre
  • Mentions a clear title
  • If the house is valued between $150,000 – 1.5 Million
  • Is in good condition with minimal to no repairs
  • Owner-occupied or vacant
  • In the case of tenant-occupied properties, they must be vacant before escrow

❌You are not eligible:

  • It is a mobile home
  • The property has an outstanding mortgage higher than the market value
  • It has significant damage
  • Has multiple structural issues
  • The total lot size is more than an acre
  • If it has unpermitted conditions

You can additionally check your eligibility by entering your home address on the Redfin Now website directly.

Redfin Now Locations

They have expanded to multiple cities and over 10 states. Redfin Now actively buys eligible homes for cash in:

CaliforniaInland Empire
Los Angeles
Orange County
Palm Springs
San Diego
San Francisco
NevadaLas Vegas
San Antonio
Washington D.C.

How Does Redfin Now Cash Offer Work?

Selling your house on Redfin Now takes anywhere between 10 – 90 days. Their selling process is fairly simple and straightforward.

Request » Cash offer » Inspection » Final offer

Let’s break it down further:

Enter property details on the website

Enter your complete address on Redfin Now’s main page to check your general criteria. Upload photos that detail the property. Answer questions to prove eligibility. If it passes the eligibility criteria, you will receive a preliminary offer from representatives within a few days. This also includes your service fee.


Once the initial offer has been accepted, Redfin Now can organize an inspection. They pay for the inspection, which is completed within a week of the offer being accepted. A full report on the house’s issues will be sent to you. Before making you a final cash offer, it analyses the cost of repairs and the market value of your home. If you disagree with the estimate, you can also cancel the sale.

Redfin Now Final cash offer

Finally when you get an offer it comprises a comprehensive market study. The service fee of 5 – 13%, and the cost of repairs anywhere between 0-3%. All of which have been deducted from the original offer. Bear in mind, that you will also be responsible for paying the closing costs of 1%.


After your property ownership is confirmed you will be presented with Redfin Now’s final cash offer. Once you accept, you can sign the sale documents, and pick your closing date between 10 – 90 days. In case of emergencies, Redfin Now offers the flexibility of renting your house for 60 days after successfully closing.

Redfin Now Pricing

Pricing will always be determined by the market and the condition of your home.

Total Fee Breakdown

Service fee5- 13%
Repair estimate0 – 3%
Closing cost estimate1%
Total6 – 17%

💡 QUICK TIP: Most listings on the MLS are cash offers. So why not save thousands and list on the MLS instead?

Can You Negotiate With Redfin Now?

No, you cannot negotiate. If you find an error in their estimate, you can request an updated offer. You will get five days to finalize and proceed.

Redfin Now Reviews


SimplicityMany Redfin Now reviews expressly mention how simple the selling process is, from requesting an offer to close.
ReliabilityOnce you agree with the estimate, you will instantly receive a reliable cash offer.
Quick closingYou can pick your closing days and successfully close the sale within 2 weeks.

Positive Customer Redfin Now Reviews


Strict criteriaThe eligibility for Redfin Now are strict and do not approve houses quickly.
Unreliable Cash Offer EstimateRedfin Now is not upfront about the service fee of the market. There is no way of knowing if you are paying higher or lower
Negative Consumer Redfin Now ReviewsMany Redfin Now reviews online mention the lack of promptness at receiving a preliminary offer and payments unless personally contacted or involved by an outside party.

Negative Customer Redfin Now Reviews

There you go! Redfin Now has had a consistent reputation for adding unnecessary service fees that defeat the purpose of the cash offer completely.

Redfin Now Alternatives: How Do They Compare?

Opendoor vs Offerpad vs Redfin Now

ParametersRedfin NowOpendoorOfferpad
Average rating on Trustpilot2.53.64.6
Service Fee6 – 12%5%5%
Closing Fee1%1%1%
Markets serviced314522
Repair costs0 – 3%VariesDepends
Closing days (Flexibility)
Cancellation charges1%

Finding cash buyers on the MLS

Listing on the MLS is cost-effective, quick, and reaches all licensed agents in the state. Although Redfin Now provides a quick closing, you will incur thousands of dollars in service and repair costs.

The MLS, like the real estate market, is competitive. As a seller, you will frequently receive multiple bids in the form of instant cash offers. So why not opt for the option with a one-time flat fee?

Houzeo vs Redfin Now

Let’s have a look at some of their features:

Nationwide coverage
100% online process
Mobile App
Upfront fee
Offers sent directly to you
Counter an offer
Request the highest & best offer
Showing management
No Closing Fees

Introducing the Houzeo Mobile App!

  • View your listing
  • Manage your showings online
  • Review and compare offers
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

Opendoor vs Redfin Now

The services they offer are similar but their function is completely different. Both have strict criteria with Opendoor having a lower acceptance rate. Redfin Now also charges a high service fee percentage and lacks reliability. In terms of markets serviced, Opendoor serves a wider audience as compared to Redfin Now.

Offerpad vs Redfin Now

Like Redfin Now, Offerpad is a newcomer to the market. However, they serve a smaller number of locations than Redfin Now, which has a 31-market reach. However, Offerpad charges a significantly lower service fee and provides seller concessions, whereas Redfin Now does not. They are also both free of cancellation fees.

Other Options You Should Consider

1. Sell to “We Buy Homes for Cash” Companies

Unlike iBuyers, “We buy homes for cash” companies help you sell your house as-is fast. However, they can even close within 7 days or any date you choose. “We buy homes for cash” companies also make cash offers for homes outside metro areas or in difficult-to-sell locations.

Here’s why traditional cash home buyers could be a bad option for you than an iBuyer:

  • They make lowball offers and offer only 50% – 70% of market value.
  • Their offers are non-negotiable

👉 Our Take: We recommend selling to a cash home buyer if you are selling a distressed house “as-is” without looking for the best price.

» “We Buy Homes for Cash” Companies: Check out America’s biggest cash home buyer companies in 2023

“Cash for Homes” Companies Near You

RegionStates/Cities"Cash for Homes" Companies Near Me
NortheastStatesCash for Homes Connecticut | Cash for Homes Maine | Cash for Homes Massachusetts | Cash for Homes New Hampshire | Cash for Homes New Jersey | Cash for Homes New York | Cash for Homes Pennsylvania | Cash for Homes Rhode Island | Cash for Homes Vermont
NortheastKey CitiesCash for Homes Boston, MA | Cash for Homes Brooklyn, NY | Cash for Homes Buffalo, NY | Cash for Homes Long Island, NY | Cash for Homes New York City, NY | Cash for Homes Philadelphia, PA | Cash for Homes Pittsburgh, PA | Cash for Homes Rochester, NY | Cash for Homes York, PA
MidwestStatesCash for Homes Illinois | Cash for Homes Indiana | Cash for Homes Iowa | Cash for Homes Kansas | Cash for Homes Michigan | Cash for Homes Minnesota | Cash for Homes Missouri | Cash for Homes Nebraska | Cash for Homes North Dakota | Cash for Homes Ohio | Cash for Homes South Dakota | Cash for Homes Wisconsin
MidwestKey CitiesCash for Homes Cincinnati, OH | Cash for Homes Cleveland, OH | Cash for Homes Columbus, OH | Cash for Homes Detroit, MI | Cash for Homes Indianapolis, IN | Cash for Homes Kansas City, MO | Cash for Homes Milwaukee, WI | Cash for Homes Omaha, NE | Cash for Homes Minneapolis, MN
SouthStatesCash for Homes Alabama | Cash for Homes Arkansas | Cash for Homes Delaware | Cash for Homes Florida | Cash for Homes Georgia | Cash for Homes Kentucky | Cash for Homes Louisiana | Cash for Homes Maryland | Cash for Homes Mississippi | Cash for Homes North Carolina | Cash for Homes Oklahoma | Cash for Homes South Carolina | Cash for Homes Tennessee | Cash for Homes Texas | Cash for Homes Virginia | Cash for Homes Washington, D.C | Cash for Homes West Virginia
SouthKey CitiesCash for Homes Atlanta, GA | Cash for Homes Asheville, NC | Cash for Homes Baltimore, MD | Cash for Homes Charlotte, NC | Cash for Homes Charleston, SC | Cash for Homes Columbia, SC | Cash for Homes Dallas, TX | Cash for Homes Fort Lauderdale, FL | Cash for Homes Fort Myers, FL | Cash for Homes Fort Worth, TX | Cash for Homes Greensboro, NC | Cash for Homes Greenville, SC | Cash for Homes Houston, TX | Cash for Homes Huntsville, AL|Cash for Homes Killeen, TX | Cash for Homes Knoxville, TN | Cash for Homes Lexington, KY | Cash for Homes Louisville, KY | Cash for Homes Miami, FL | Cash for Homes Nashville, TN | Cash for Homes New Orleans, LA | Cash for Homes Orlando, FL | Cash for Homes Pasadena, TX | Cash for Homes Raleigh, NC | Cash for Homes Rockville, MD | Cash for Homes San Antonio, TX | Cash for Homes St. Augustine, FL | Cash for Homes Tampa, FL | Cash for Homes West Palm Beach, FL | Cash for Homes Memphis, TN
WestStatesCash for Homes Alaska | Cash for Homes Arizona | Cash for Homes California | Cash for Homes Colorado | Cash for Homes Hawaii | Cash for Homes Idaho | Cash for Homes Montana | Cash for Homes Nevada | Cash for Homes New Mexico | Cash for Homes Oregon | Cash for Homes Utah | Cash for Homes Washington | Cash for Homes Wyoming
WestKey CitiesCash for Homes Colorado Springs, CO | Cash for Homes Denver, CO | Cash for Homes Fresno, CA | Cash for Homes Las Vegas, NV | Cash for Homes Los Angeles, CA | Cash for Homes Phoenix, AZ | Cash for Homes Sacramento, CA | Cash for Homes San Diego, CA | Cash for Homes San Francisco, CA | Cash for Homes Seattle, WA | Cash for Homes Tucson, AZ

2. Sell FSBO With Flat Fee MLS Services

List on MLS with a Flat Fee MLS service to get your house on the market within just 24-48 hours. Selling For Sale By Owner has increased substantially in the past few years, with 77% of FSBO homes being sold in less than 2 weeks.

Flat Fee MLS is one of the best ways to sell your house fast, and it has 4 major benefits:

  • MLS is the fastest way to hit the market, plus your listing is syndicated to Zillow, Realtor.com, etc.
  • Your listing gets maximum exposure.
  • You can negotiate all offers.
  • You skip paying commission or service fees.

👉 Our Take: We recommend Flat Fee MLS companies for most home sellers. They are fast, and you will save thousands in commissions.

» For Sale By Owner Websites: Check out the rankings for America’s best FSBO websites

Is This iBuyer Worth Your Time?

No. This is not the case. Because of the high service fees and lack of verified consumer reviews, it is difficult to trust Redfin Now’s cash offer. Finally, there are many other iBuyers with lower fees and a better reputation. Redfin Now primarily operates in markets where consumers want to sell their homes in a matter of days. Fortunately, selling for cash isn’t the only way to get a quick sale.

You can always choose listing services such as Houzeo, which has digitized and revolutionized real estate transactions. The website is user-friendly for beginners because it is entirely online. Get your listing today and choose the agent you want to work with!

Prices can always be compared so that you can make an informed decision. Not to mention, Houzeo saves you over $15,000 in listing fees alone!

📞 Need Help? Schedule a FREE Consultation

A Houzeo expert can answer all your questions regarding our technology.

Book a FREE Call


Frequently Asked Questions

Does Redfin Now charge fees?

Yes. Redfin Now charges between 6- 17% in service, repair, and closing fees.

How does Redfin Now work?

Give your home details, receive a no obligation offer, have a home inspection, receive a final offer, and close in 10 to 90 days.

What are the alternatives to RedfinNow

Right now, there are some major players in the market who offer an upfront cash offer. The top five are as follows: 1)Opendoor 2) We Buy Ugly Houses 3) Offerpad 4) We buy houses and 5) MarketPro HomeBuyers. More information can be found in our review of the 15 best cash-paying companies in 2023!

What is included in the home inspection?

The first inspection is carried out by a third-party inspector. It takes three hours to check and test all of the house's systems and conditions. To create a comprehensive repair addendum, structural and compliance issues are reviewed. Depending on the findings, you may be subjected to additional inspections, after which you will be given the repair costs and inspection report.

Is Redfin Now a brokerage?

Redfin Now is a subsidiary of Redfin. Agents do not represent sellers, but Redfin Now.

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