Home prices in New Jersey have increased by 15.8% in the last year. In such a competitive market, it is essential to grab the best deal, whether it is selling or buying a home. To do this, you may need the help of top brokers & brokerages that offer curated services based on your real estate needs. Here’s a list of some of the top real estate firms in New Jersey & best real estate broker NJ.
*This list is compiled based on services these agents and firms provide, tech features, online reviews, and reliability.*
» Jump To:
- Sneak Peek: Top Real Estate Broker NJ
- Who Are Real Estate Brokers?
- Average Broker Commission IN NJ
- Reviews: Top Brokers In NJ
- Difference Between A Broker, REALTOR & Real Estate Agent
- How To Find A Real Estate Broker
- Sneak Peek: Best Brokerages + Companies in NJ
- Reviews: Best Brokerages + Companies in NJ
- Alternatives to Real Estate Brokers & Brokerages in NJ
- How Does Houzeo Help in Saving Broker Commission?
- Final Word
Sneak Peek: Top Real Estate Brokers NJ
|Broker||Secializes in||100% Online||Customer Ratings|
|Ronnie Glomb||High Tech Support, Best user experience||✅||⭐⭐⭐⭐⭐ |
|Diane Cookson||Negotiation & Short sales||❌||⭐⭐⭐⭐⭐ |
|Jack Binder||Selling & buying residential properties||❌||⭐⭐⭐⭐⭐ |
|David Beach||Buying & selling commercial properties||❌||⭐⭐⭐⭐ |
|Sheldon Neal||Tech support||❌||⭐⭐⭐⭐⭐ |
Who Are Real Estate Brokers?
Real estate brokers and real estate agents are used interchangeably, but they vastly vary in definition. A real estate broker is a licensed real estate professional who’s also a licensed real estate agent in their own right.
For a real estate agent to become a licensed real estate broker, they have to take additional training courses and acquire an experience of a certain number of years. The exact requirements to become a real estate broker vary by state.
The primary difference between a real estate broker and an agent is that a broker can start their own firm and hire real estate agents to work with.
While real estate agents focus on the sales aspect of the transaction, brokers specialize in the technical aspects, such as drafting purchase agreements, contracts, escrow arrangements, etc.
- 💡 FACT: Real estate agents need to work with a real estate broker to gain experience, and can’t work independently. When a real estate agent passes the broker license exam, they become a licensed real estate broker.
Average Broker Commission IN NJ
The average real estate broker commission in New Jersey is about 5% to 6% of the selling price. This commission is then split evenly between the listing agent and the buyer’s agent. Let’s look at the below example to understand how the average real estate broker commission is divided:
- 6% Real Estate Commission
- 3% Listing Agent Commission
- 1.5% Listing Agent Commission
- 1.5% Listing Broker Commission
- 3% Buyer’s Agent Commission
- 1.5% Buyer’s Agent Commission
- 1.5% Buyer’s Broker Commission
- 3% Listing Agent Commission
So, effectively, New Jersey’s real estate broker commission is lesser because it is split between the buyer’s agent and the broker. It is possible that the buyer agent may be a licensed real estate broker. In that case, they earn the full 2.5% to 3% broker commission.
💲 Save 3% Listing Fee by Selling FSBO
Save thousands in commission by listing on the MLS with Houzeo Technology!
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Reviews: Top Real Estate Broker NJ
- 22 Years of experience
- He’s been the #1 Agent for 6 consecutive years in his region of New Jersey
- He has been accredited as NAR’s e-PRO, dedicated to the real estate agents who make the most of today’s technological advancement to enhance the real estate field.
- Glomb has been accredited with Short Sales & Foreclosures Resource on Realtor.com, which is dedicated to REALTORS® who are highly acquainted with the complexities of short sales and foreclosures, helping their clients with it.
- Due to his technological skill and professional expertise in creating accurate price opinions on properties, he has been awarded the Broker Price Opinion Resource credential.
- Ronnie Glomb has earned the Commitment to Excellence Endorsement (C2EX), which measures 10 aspects of professionalism, from customer service to use of technology. Such REALTORS® are committed to achieving the highest level of professionalism in the business, making them the best of the best REALTORS® among all the others.
- Cedar Knolls
- Convent Station
- East Hanover
- Florham Park
- Mine Hill
- Mountain Lakes
- Short Hills
- West Orange
💰 Sales Volume: $67 million
🧑💼 About: Diane Cookson is a REALTOR® with more than 10 years of experience. According to Zillow, she has made more than 180 listings and sold almost all of these properties. According to Real Trends, she also ranked #8 among all the US real estate agents in terms of sales volume in 2021. Diane is a well-known real estate agent in New Jersey which is seen from the customer reviews left on Zillow. Diane Cookson also has a personal website where you can find her featured listings and contact information.
🤝 Affiliations: Diane Cookson is affiliated with Compass, one of the USA’s top real estate corporations.
- Winner of NJAR® Circle of Excellence Platinum Award from 2018-2021
- Ranks among top 1% America’s best real estate agents according to WSJ’s Realtrends.
- #1 Agent in Upper Saddle River in volume & sales from 2018-2021
Diane Cookson has 5 star ratings on Zillow.
- Saddle River
🧑💼 About: With more than 39 years of experience in the real estate field, Jack Binder and his team have more than 700 listings according to Zillow. He also has five star customer ratings, praising his efficiency, professionalism and knowledge of the place.
The Jack Binder Group
💰 Sales Volume: In 2021, the brokerage firm produced more $279 million in sales volume.
🏢 About: The office is situated at Avalon, and the brokerage firm covers the areas of Avalon and Stone Harbor of New Jersey. They have been named as the top producing team in 7 Mile Island since 1986.
- Top producing real estate team in 7 Mile Island
- #1 on Real Trends as the highest producing team in terms of sales volume
Jack Binder has 5 star ratings on Zillow.
- Stone Harbor
💰 Sales Volume: $30.9 million
🧑💼 About: With an extensive experience of more than 24 years, David Beach has sold more than 730 homes according to Zillow. He also has very positive reviews on Zillow, praising his efficient and quick assistance. He is a broker associate, mainly affiliated with RE/MAX real estate company.
- Ranked #1 ReMax State Agent for New Jersey
- Titan Sales Agent at ReMax in 2020 & 2022
Dave Beach has 4.9/5 star rating on Zillow.
- Cherry Hill
💰 Sales Volume: $53 million
🧑💼 About: Sheldon Neal is one of the most referred brokers in New Jersey, who has more than 900 listings on Zillow, most of which have already been sold. He is an expert in making short sales as well as marketing distressed properties for sale. He is also known for getting the best deals for his customers, sometimes even more than the asking price according to several customer testimonials. Sheldon Neal is affiliated with RE/MAX Real Estate Limited.
- Winner of Platinum NJAR® Circle of Excellence Award 8 years in a row (2013-2021).
- Comes in the top 1% of all REALTORS® in New Jersey
- Sheldon Neal has been accredited as NAR’s e-PRO® which is for real estate agents who are making the most of today’s technology for advancing the real estate needs.
Sheldon Neal has 5 star rating on Zillow.
- Fair Lawn
- Fort Lee
- Franklin Lakes
- Glen Rock
- Hasbrouck Heights
- New Milford
- Ridgefield Park
- Rochelle Park
- Saddle Brook
- Township Of Washington
💲 You Don’t Really Need A Real Estate Broker
You can sell your home yourself with Houzeo technology!
START YOUR MLS LISTING NOW
Difference between a Broker, REALTOR®, and Real Estate Agent
A real estate broker is a licensed real estate agent with additional training and licenses to employ other real estate agents in their brokerage firms. In contrast, a real estate agent is only licensed to assist a real estate transaction and cannot hire other agents or open a brokerage firm.
Realtors are real estate professionals who are members of the National Association of REALTORS®(NAR), the largest trade association in the U.S. Bound by the NAR’s Code of Ethics, Realtors promise to be transparent, honest, and uphold their clients’ best interests in all transactions.
- 💡 FACT: Anyone who is a member of the NAR is licensed to use the REALTORS® trademark as part of their name.
There are thousands of licensed real estate agents and brokers across the nation with varying levels of service quality, so it is ideal to hire a local real estate broker when selling a house for the first time.
Selling a house by owner in New Jersey may seem like a daunting process, but technology tools like Houzeo.com have digitized the contingencies like listing paperwork and made the process seamless.
The best part—you don’t pay the traditional 6% real estate commission! You can use the 100% online platform to list your house, manage home showings, and counteroffers for a flat fee.
Types of Licensed Real Estate Brokers in New Jersey
|Types of Brokers||Description|
|1. Flat Fee MLS Brokers >||A flat fee MLS broker has an upfront fee of $199-$999. They list your property on the MLS and provide customizable services on an ala carte basis. |
» MORE: Find Flat Fee MLS Brokers in America
|2. Flat Rate or Discount Brokers >||A flat rate or discount broker offers all the services of a traditional broker for a discounted flat rate. This can range anywhere between $2000 to $8000. |
» MORE: Best Discount Real Estate Brokers in America
|3. Low Commission Brokers >||A low commission broker charges a lower commission than a traditional broker. Even if the buyer agent commission remains standard, their listing broker commission ranges between 0.5% - 1.5% of the selling price. |
» MORE: Low Commission Brokers in America
|4. Virtual Full-Service Brokers >||Virtual full service brokers provide all services from listing, documentation, negotiation, showings, to closing 100% online. They may have a set upfront fee or a commission. |
» MORE: Find Your Virtual Full Service Partner Brokers
|5. Traditional In-person Brokers >||A traditional in-person broker is a real estate professional that provides all services for the buyer and seller for a commission of 3%-6%. Luxury real estate brokers may charge more than 6%. |
» MORE: Know About Real Estate Brokers in America
How to Find a Real Estate Broker in New Jersey?
Be methodical and check New Jersey’s housing market trends.
You will have to consider the basics of real estate transactions and evaluate costs, time, and efforts.
National brands offer nationwide coverage, but service quality may not be guaranteed in each office. You will be yet another lead in the marketing funnel while a real estate agent is assigned for your listing.
In contrast, if you choose a local real estate broker, you could substantially save on time and effort. However, real estate commissions still remain questionable and depend on the work done by the real estate broker.
If you are radical enough to adventure selling a house for sale by owner, then flat fee MLS listing services like Houzeo are a great way to save time, and the 100% online platform makes the comprehensive listing paperwork seem seamless.
🏡 WANT TO TRY FSBO IN THE GARDEN STATE? Check out our guide to selling your house by owner in New Jersey.
💲 Save 3% Listing Fee by Selling FSBO
Save thousands in commission by listing on the MLS with Houzeo Technology!
START YOUR MLS LISTING NOW
Sneak Peek: Best Brokerages + Companies in NJ
|Brokerage/Company||Specializes in||100% online||Customer Ratings|
|Houzeo||Flat Fee MLS, High Tech Support, Virtual Full Service||✅||⭐⭐⭐⭐⭐ |
|Signature Realty NJ||Marketing properties uniquely||❌||⭐⭐⭐⭐ |
|Keller Williams Realty||Largest real estate brokerage||❌||⭐⭐ |
|Coldwell Banker||Assisting buyers||❌||⭐⭐⭐⭐ |
|Compass||In-person support||❌||⭐⭐⭐⭐ |
Reviews: Best Brokerages + Companies in NJ
Houzeo: Best Flat Fee MLS Platform
Houzeo is not a brokerage.
Rather, Houzeo is a tech company that thrives to ease the real estate transaction process for American home sellers. More than $ 3.5 billion worth of properties were listed on Houzeo.com in 2021.
Houzeo provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.
Houzeo is the most popular and competitive platform for sellers looking for full-service affordable real estate companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the US real estate market.
💰 Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.
⚡ Package Customization: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.
📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counteroffers, home showings, lockbox, yard signs, and more.
⭐ 5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.
🎈 Coverage: Houzeo has a nationwide presence
Zero hidden fees, MLS exposure, 100% automated process, Listing within 8 business hours with Houzeo Concierge, Buyer leads directly shared with the seller, Counteroffer feature, and Affordable full-service packages`
No other real estate company comes close to offering such features.
Houzeo is available nationwide.
🏢 About: Signature Realty NJ was founded by Michelle Pais in 2010. The company today has more than 100 agents working for it, which is situated at Summit, New Jersey. The company provides full service in real estate transactions, i.e. helping the buyers and sellers through the entire deal. The company deals in all kinds of properties, including residential and commercial. With more than 5000 homes sold, the company has a volume exceeding $1 billion in sales.
🤝 For Sellers: Providing all the services for home sellers from listing to closing, Signature Realty NJ also markets your property the traditional as well as the digital way. Sellers are connected with an agent who not only assists them, but is an expert in that specific type of transaction as well.
🤝 For Buyers: In order to educate home buyers about the process of buying or selling a home, Signature Realty NJ conducts various seminars. Not just this, all buyers are walked through the process of finding the perfect home till closing, while getting the best deal at the same time.
Information about Signature Realty NJ’s technology stack is limited, but we’re certain it’s designed in a way that makes home buying and home selling easier.
Signature Realty has 4.9 out of 5 star ratings on Google Reviews.
Signature Realty serves throughout the state of New Jersey.
Keller Williams Realty
- 🏢 Largest US Real Estate Company
- 50+ countries
- 1.8/5 (113 reviews)
Keller Williams Realtors is a well-known international real estate brokerage that also happens to be the largest residential real estate firm in the United States of America. The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.
Selling With Keller Williams:
🤯 An experienced real estate agent who is well-versed in the selling process, from the initial listing to the final closing.
🤝 Allied partners looking out for you and your home throughout the selling process
🔊 Marketing know-how and tools to get the most out of your home’s top-tier exposure
🧑🏻🏫 Expertise in listing, pricing, staging, and selling your home to the right buyer in the shortest amount of time possible.
Buying With Keller Williams:
💮 State of the art systems to make the process of purchasing a home as simple and straightforward as possible.
🧑💼A knowledgeable and professional team of real estate agents
📖 The backing of an internationally known and trusted company, Keller Williams
👍 A knowledgeable and professional team of real estate agents
- Brand Value
- Marketing savvy and tools to get your home top-tier exposure
- Allied partner looking out for you and your home throughout the selling process
- Good customer service
- Franchises’ performance may vary
- Poor ratings on various portals
- Many customer complaints
Keller Williams has an on TrustPilot.
Keller Williams is available throughout New Jersey.
🏢 About: Coldwell Banker Real Estate LLC is an American full-service real estate brokerage owned by Realogy. It has its headquarters in Madison, New Jersey, and is based there. It was started in 1906 in San Francisco. It now has about 3,000 offices in 49 countries and territories, and there are about 3,000 of them.
Coldwell Banker’s Full Service Marketing System shows that we are reliable, professional, and committed to providing a level of service that goes above and beyond what our customers expect. This promise is backed by their Seller Services Guarantee.
Coldwell Banker Real Estate LLC has a unique marketing tool named CBx. This technology not only benefits the agents but also buyers and sellers.
🗣️ For Agent’s Advantage: Using the power of technology, your Coldwell Banker agent will have a distinct advantage over other agents in the process of selling your home quickly and for the most money. The increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data enable them to make the selling process more efficient, enjoyable, and successful for you, their client..
🏚️ For Buyers and Sellers Advantage: If the agent gets the right and accurate details about the sellers then it becomes easier to negotiate with the buyers and quote a price. This will benefit the buyers as the agent will give the accurate details. The sellers will in turn get a fair price for their house and the agent will give them customized price adjustments based on the home’s amenities.
Coldwell Banker’s website does not include any tools or resources for sellers. If you’re selling your home, you’ll need to conduct additional research or speak directly with your agent.
They do, however, discuss in detail how their agents can help you sell your home faster and for more money than other Realtors.
- Knowledgeable real estate professionals
- Advanced technology – CBx to help get more accurate information about the properties
- Strong agent network. Better reach in the market.
- Delayed process
- Poor ratings on various portals
- No uniformity in agent’s service
Coldwell Banker has an on Consumer Affairs.
Coldwell Banker is available across New Jersey.
🏢 About Compass, Inc.: An American licensed real estate broker, Compass (formerly Urban Compass), is the first company to have built a proprietary mobile app for real estate agents. Compass agents utilize the Internet as a marketing medium, get access to a globally elite network of real estate professionals, and avail of best-in-class technology.
According to a RealTrends report, Compass is the 4th largest brokerage in the country with 225,000 transactions in 2021, and $6.4 billion revenue, growing 73% year-over-year. The real estate company operates globally with 300+ offices and 25K agents under its hood.
🏡 Annual Sales Volume: 225K transactions in 2021
💰 Affordability: Working with Compass agents will guarantee you sell your property at a top-dollar rate, or buy your dream home effortlessly. But these luxury experiences will typically cost you the full 6% real estate broker commission, or more. Consumers can avail of discounted rates, but we don’t have any hard data.
In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying a 3% listing agent commission.
💲 SAVE Your 3% Listing Commission: Houzeo is 100% online and you can finish the listing paperwork in <60 mins for just $349. Start NOW!
Compass is the first company to revolutionize the real estate market by using technology. These tools help Compass agents evaluate properties, price homes accurately, identify the best time to list, and connect agents to elite professionals globally.
Here are the features of “Compass Agent Advantage”:
- Luxury Network: Access to a proprietary database of high net-worth sellers and buyers compiled over 20 years.
- Best-in-class Technology: Compass’ suite of tools helps price properties more accurately, the best time to list, etc.
- Compass Collections: The app allows users to create collections of properties they desire. Then it notifies the user with real-time alerts on price changes, etc. Clients can also push notifications to family members to view and comment on their collections. Listing agents get the chance to coordinate viewings easily.
- Marketing Center: A marketing department in itself, this space is preloaded with marketing collaterals for ads, social media, etc.
- Compass Markets: An real-time iOS app that shows historical trends of the housing markets for up to five years.
- Compass CRM: Streamlines communication between consumers and Compass agents. By leveraging AI, the tool can also provide insights to agents, for example, which properties are the consumers most likely to buy.
Compass has a 3.9 out of 5 Star rating on Google.
Compass operates globally with statewide coverage in New Jersey.
Alternatives to Real Estate Brokers & Brokerages NJ
If you feel that New Jersey’s top real estate brokers and brokerages aren’t ideal for you, you can consider one of the following alternatives.
📈 Sell FSBO with Flat Fee MLS
Listing on the open market is the best way to maximize your cash offer because your MLS listing gets syndicated to other real estate websites like Zillow, Trulia, Redfin, Realtor.com, etc. & amplifies the exposure of your MLS listing.
You can get multiple offers and also compare the highest and the best offers from potential buyers. There is an opportunity to negotiate the sale price, closing costs, etc., and save substantially in commissions by choosing a flat fee MLS platform or low commission real estate agent.
iBuyers are instant buyers, and these companies have created a level-playing field with full cash offers and technologically advanced platforms. You get a reasonably fair cash offer instantly, and you can close within a matter of a few days.
» MORE: Top iBuyers in 2022
🤑 Companies Buying Houses for Cash
If your house is in poor condition and you don’t want to spend thousands of dollars on repairs or closing costs, then you can choose “we buy houses for cash” companies. These companies help sell your house fast for cash, but they’ll pay 30% to 70% of your home’s market value.
💲 You Know Your Home Better Than Any Real Estate Broker
Trust your gut, and sell your home yourself with Houzeo technology!
START YOUR MLS LISTING NOW
New Jersey’s Brokers & Brokerages: Is the 3% Listing Fee Worth It?
No, you shouldn’t pay a 3% listing fee in New Jersey.
With flat fee MLS models and disruptive technology tools like Houzeo.com, you can list your house by owner in New Jersey for a flat rate in 2022.
The comprehensive paperwork that comes with listing a house has been intuitively digitized, and you can finish all listing formalities in under 60 minutes.
If you feel lost or need additional assistance during the process, you can check in with our 5-Star Customer Support team.
Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in the United States.
What is Houzeo?
An overview of what the platform is all about
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.
Frequently Asked Questions
What is the difference between a broker and a REALTOR?
To become a broker, a real estate agent needs to obtain a license by undergoing training and coursework. REALTORS on the other hand are real estate agents and brokers who are the members of National Association of REALTORS, who are bound by the NAR Code of Ethics.
How long do you have to be a real estate agent before becoming a broker in NJ?
A real estate agent needs to have an experience of 3 years before becoming a broker.
What do real estate brokers do?
Real estate brokers assist their clients with processes like home selling, home buying, renting, and related management. They can also start their own brokerage firm, hiring real estate agents to work under them.
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