8 min read Jun 07, 2024

Discount Real Estate Brokers in Lawrence, MA (2024 Updates)

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Edited By

Carol Coutinho

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Editor
Edited By

Carol Coutinho

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Carol C. is a versatile editor, expertly refining real estate content with precision and creativity. When not exploring market trends, she is immersed in the enthralling world of the theatre.

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Sellers across Lawrence can save thousands on real estate agent commissions. With discount real estate brokers in Lawrence, you can slash the traditional 6% rate down to just 2% to 3%.

The current median home price in Lawrence is $290,000. The traditional 6% commission will cost you a whopping $17,400. A discount Realtor offers you similar services at just 1.5%. With a competitive buyer agent commission of 2.5%, you now have to pay only a 4% fee. That’s just around $11,600.

You can lower this amount to around $8,700 if you list on the MLS with Houzeo’s Gold plan. You also get the professional services and tools available to real estate agents at a fraction of the cost.

Rankings: Best Discount Real Estate Brokers and Companies in Lawrence, MA

We’ve researched and compiled a list of the best discount real estate brokers for you.

RankDiscount Real Estate Broker / CompanyListing FeeAdditional ChargesMax Savings100% OnlineMobile App
1.Houzeo.com$349
Flat Fee
2.FSBO.com$399
Flat Fee
3.Prevu1.5%
Commission
4.Redfin1.5%
Commission
5.HomeLight2.5%
Commission

Reviews: 5 Best Discount Real Estate Brokers in Lawrence, MA

1. Houzeo.com

#1 Discount Real Estate Service

Houzeo.com
Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 5 Stars 4.9/5 (8,400+ Reviews)

Houzeo is a top technology-driven real estate platform. It offers 4 different packages:

  • Bronze Package ($399): List your house for 6 months. You can upload 24 house photos.
  • Silver Package ($399+0.5% at Close): List your home for six months and post maximum photos. Unlimited open houses and listing modifications are included in this package.
  • Gold Package ($429+0.5% at Close): This gives you all the benefits of the Silver package. It also provides licensed broker assistance, contract review, etc.
  • Platinum ($449+1% at Close): This package offers virtual full-service support with a licensed broker. You can list for 12-month. Brokers assist you in negotiations, disclosures, and closing.

👉 Our Take: We recommend Houzeo to all home sellers. The company has an excellent customer rating of 4.9 out of 5 stars. It has extensive coverage across 47 states + DC, a feat achieved by only a handful of other services.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities within 60 minutes.

These are the key features that make Houzeo one of the top discount real estate brokers:

  • Significant Commission Savings: You will pay just a small flat fee to list on MLS. On average, home sellers who used Houzeo saved $11,490.
  • No Hidden Fees: All costs are disclosed upfront so you don’t have to worry about hidden charges.
  • Near Nationwide Coverage: Houzeo operates in 47 states and DC, with ongoing plans for expansion.
  • Max Exposure: Houzeo packages give you access to renowned MLS companies.
  • Advanced Technology: Eliminate the hassle of extensive paperwork. E-signature and online forms make house listing quick and easy.
  • 5-star Customer Service: Dedicated customer support addresses your every concern easy.
  • Mobile App: Houzeo’s mobile app lets you manage showing requests from verified buyers and buyer agents. You can either accept, reject, or reschedule showings at your convenience.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Houzeo is rated “Excellent” by 8,400+ happy customers on Google Reviews and Trustpilot!

Houzeo Reviews: With over 8,400+ happy customers, Houzeo is the most trusted discount real estate broker.

Houzeo is America’s #1 ranked real estate brokerage company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo’s flat fee feature helps you save thousands on agent commissions. You also get dedicated customer support that makes the home-selling process easier.

2. FSBO.com

OLDEST FSBO WEBSITE

FSBO.com
Logo - FSBO.com
  • Listing Fee: $399
  • Wide coverage
  • 2.5 Stars 2.9/5.0  (2 Reviews)

FSBO.com is the oldest FSBO website. It offers two home-selling plans.

For Home Sellers:

  • FSBO Package ($99): This package lists your property on FSBO.com for 6 months. You can upload unlimited photos and one video. It allows you to edit or cancel your listing at any time.
  • MLS Package ($399): Your property is listed on the MLS for 6 months. Listings are syndicated to Zillow, Realtor, Trulia, and more. Few more services like photographs, yard signs, etc are offered as per the state selected.

For Home Buyers: 

  • Free Property Search: Buyers can search for properties on FSBO.com at no charge. It is free for 7 days after which buyers must pay a monthly fee of $39.80.

👉 Our Take: Sellers offer flat rate packages for MLS listing and FSBO sellers. These packages provide the best platform to sell your house effortlessly. However, FSBO.com charges extra for their state-specific supplies like yard signs, directional arrows, brochures, etc.

FSBO.com offers below advantages:

  • Access to Legal Forms: You can find state-wise contracts and forms in its online library. It includes forms like seller disclosure, FSBO contract, title agreement, etc. This feature comes in handy for FSBO sellers and saves time in the necessary document collection.
  • Simple User Interface: FSBO.com is easy to navigate. It allows you to create your listing and add relevant information.

FSBO.com has certain challenges for its users:

  • Limited Automation: FSBO.com allows you to do only the basic listing transaction online. Some paper formality needs to be done manually due to a lack of online automation or downloadable resources.
  • Extra Charges for Yard Sign: You have to pay $75 extra to get a ‘For Sale’ yard sign. This will ultimately add to your low flat fee package and you end up paying more.
  • Upfront Cancellation Fee: You need to pay an upfront fee to cancel your membership within 6 months. Check with your agent about the upfront charge as per your state before you sign the contract.

FSBO.com has been rated 2.9 out of 5.0 on Trustpilot.

» FSBO.com Reviews: Find out why the oldest FSBO site isn’t the best in 2023’s slow market.

FSBO.com is available in all states with coverage in 50+ markets. They allow sellers to list their property for sale while saving on the listing agent commission.

But you should know that additional services can add up to a total of $335 in costs over and above your flat fee package!

3. Prevu

RESTRICTED COVERAGE

Prevu
Prevu logo
  • Listing Fee: 1.5% of Sale Price
  • Restricted coverage
  • 5 Stars 5/5 (528+ Reviews)

Prevu is a reliable discount real estate broker. It offers full service to sellers similar to a traditional broker.

  • Full Service (1.5% Commission): Prevu charges a 1.5% commission on the total home sale value. It includes features like home valuation, professional photographs, closing assistance, etc.

👉 Our Take: Prevu offers services from listing your home to its closing. It charges you a non-negotiated commission of 1.5% of the home sale value. However, for a high-value residence, it could cost you more commission.

» Prevu Reviews: Is it a good idea to choose them? To learn more, read the entire review!

Prevu offers the following advantages:

  • Package Features: It includes home valuation, 3D virtual tours, open houses, professional photographs, listing on MLS, and social ad campaigns.
  • Market Exposure: Prevu syndicates your listings to StreetEasy, Zillow, and more.
  • Closing Costs Calculator: Sellers can get an estimate of their closing costs.
  • CoveragePrevu services are available in New York, Massachusetts, Connecticut, California, Pennsylvania, and Washington.

» How Does Prevu WorkLearn about how Prevu functions in your home sale.

Prevu offers the following disadvantages:

  • Inconsistent Agent Quality: Prevu has a limited network of agents. Hence, it lacks personal assistance and service quality.
  • Variable Listing Fee: The listing fee varies as per your location, which could burn a hole in your pocket.
  • Mobile App: It does not provide any mobile application service to its users.

Prevu has a stellar rating of 5 out of 5 on Google.

» Prevu Real Estate Reviews: View their comprehensive evaluation.

Prevu is a licensed full-service discount real estate brokerage based in New York. It serves in 12 states across the US.

Prevu has over 400 positive reviews on Google. However, Prevu has a small team of agents who deal with multiple clients. This may limit your ability to select an agent of your choice.

4. Redfin

Best-In-Class Agents

Redfin.com
Redfin
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 3.3 Stars 3.4/5 (135+ Reviews)

Redfin is the largest discount real estate company. Its premier agents, with years of experience, help you buy and sell high-end homes. 

  • Listing Price: Redfin charges a 1% listing fee if you want to sell a house and buy your next one with them. It charges a 1.5% listing fee if you decide to just sell your house with Redfin.

👉Our Take: Redfin is a technology-based platform. You can expect transparency and an accurately managed database. However, you may not get complete attention due to their high customer volume.

» Is Redfin Legit? Check the legitimacy of Redfin’s discount broker services

Redfin offers:

  • Competitive Pricing: You pay a listing fee of 1% if you decide to sell and buy with Redfin.
  • Updated Technology: Redfin provides a mobile app, 3D walkthrough, relevant filters, etc. This makes the real estate transaction seamless.
  • National Presence: Redfin covers 80+ markets in the US.

» Redfin Pros and ConsRead about the advantages and drawbacks of Redfin services.

The disadvantages of using Redfin are:

  • Pricing Inaccuracy: Many sellers have complained about certain factors like, lot area, a gated compound, or a city location not getting considered during valuation.
  • Long Time for Listing: As per Redfin’s agreement, it takes almost 15-18 days to verify the seller’s property and list their house.
  • Lack of Customer Service: There has been negative feedback about lack of personal attention by Redfin salaried agents.

Redfin has an average rating of 3.4 out of 5 stars on Yelp and average 3.7 out of 5 stars on Google.

» Redfin Reviews: The reality of 1% fees, pros, cons, and alternatives!

Redfin was headquartered in Seattle in 2002 by Mr. David Eraker. It covers 80+ markets in the US. They have an operating business license in New York as Redfin Real Estate.

It provides an elaborate listing agreement with a marketing plan for your home. However, this agreement specifies an 18-day timeframe for listing your property. Additionally, some customers have expressed concerns about their agents’ professionalism.

5. HomeLight

GOOD AGENT COVERAGE

HomeLight
Homelight Logo
  • Listing Fee: 2.5% of sale price
  • Good agent coverage
  • 4.75 Stars  4.6/5 (237 reviews)

HomeLight has a network of thousands of successful real estate agents and brokers. It is an agent-matching tech-platform. 

  • Standard Commission: HomeLight is a free agent-matching platform. The agent you get through this platform will charge the standard commission of 2% to 3% for listing.

👉 Our Take: HomeLight provides decent agent-matching services. However, the standard listing commission means zero savings for you.

» HomeLight Reviews: The Truth You Need To Know

HomeLight offers a number of advantages to both sellers and buyers:

For Home Sellers:

  • Free Agent Matching: The agent matching service from HomeLight is free for home sellers. HomeLight furnishes details of the best real estate agents in your neighborhood. Depending on the agent, the traditional 5% to 6% commission is charged.
  • Estimators and Calculators: HomeLight offers Home Value Estimator, Best Time To Sell Calculator, Agent Commissions Calculator, and Net Proceeds Calculator to home sellers.
  • HomeLight Simple Sale: HomeLight has  a network of pre-approved buyers. If you want to sell your house fast, this option allows you to sell it to a cash buyer within 7 days.

For Home Buyers:

  • Home Search Feature: Buyers can search for homes by city, zip code, or address.
  • Estimators: HomeLight offers estimators like Home Affordability Calculator, Down Payment Calculator, and Closing Costs Calculator for home buyers.

In our research, we have found some red flags associated with HomeLight. 

  • Inconsistent Agent Quality: The agents they assign may not work at your convenience. Even the listing speed will be based on the agent selected.
  • Off-market Restriction: Registering on HomeLight will get you offers from agents instantly. Although the process is fast, only homes that are off-market are allowed.

HomeLight has an average rating of 4.6 out of 5 from 237 reviews on Sitejabber.

HomeLight is an agent-matching company established by Drew Uher in 2012. It is a single platform where home sellers meet their prospective home buyers.

The company has a huge broker database. However, every agent handles multiple clients at a time. This leads to miscommunication and a lack of personalized support.

What Are Discount Real Estate Brokers and Companies?

Discount real estate brokers are companies or agents who sell your home for less than the standard 2.5% to 3% commission. Such low-cost real estate agents typically offer the same services for reduced fees of 0.5% to 2% or a flat fee.

How Much Can I Save With a Discount Realtor in Lawrence?

As a seller, you can save anywhere between $10,000 and $20,000.

Typically, home sellers pay a total of 6% as Realtor commissions to both the listing agent and the buyer’s agent. Whereas, with discount real estate brokers you can pre-negotiate this at 1% to 2%.

As a home buyer, you get a buyer’s rebate – a type of cashback received after the sale. A typical buyer rebate is 1% to 2% of the home’s purchase price. For example, Redfin offers a buyer rebate of 0.5% to clients who sell and buy with Redfin within 1 year.

Types of Discount Brokers in Lawrence

The four major types of real estate discount brokerages and companies in The Bay State are as follows:

1. Flat Fee MLS Companies: Flat Fee MLS companies get you on the MLS for a small flat fee saving you thousands in commissions. The Best Flat Fee MLS listing companies like Houzeo can get you on the MLS within 24 hours, or even faster!

2. Flat Rate Full-Service Companies: These companies charge a fixed fee instead of the regular 3% commission. This amount can be anywhere between $3,000 and $5,000. A flat-rate Realtor is perfect for homes priced on the higher end.

3. Low-Commission Estate Agents: Low-commission discount brokers offer full-service packages at only 1% or 2%. They cover everything from listing, negotiations, and pricing. They are also called 1% commission Realtors, or 2% commission brokers, etc.

4. Virtual Full Service: A virtual full-service discount broker handles everything online. All services including negotiation and marketing support are at no additional cost.

Pros and Cons of a Discount Realtor

Here are the pros and cons of discount Realtors:

Pros ✅

  • Reduced Fees: You’ll pay less for listing agent fees. While standard brokers typically charge at least 3%, discount brokers may charge as little as 0.5% to 1%.
  • Full Access to Basic Services: You receive the same services as you would with a traditional agent. They assist with home pricing, marketing, and negotiations.
  • Streamlined Process: A low-cost Realtor provides similar services as traditional agents. They streamline the process of listing your property on the MLS, marketing the property, negotiating offers, and assisting with paperwork.

Cons ❌

  • Not Enough Savings: Some discount brokerages may charge hidden fees or sell their services a la carte. This might add to your expenses.
  • Not for First-Time Sellers: Most discount real estate brokerages are digital, so you rarely talk to anyone in person. A first-time seller or buyer who needs some hand-holding may not be able to get benefits.
  • Lack of Personal Attention: Discount Realtors handle multiple clients at once to make up for the reduced commission rate. They may not be able to provide personalized services.
  • High Cancellation Fee: A discount realty company can charge a minimum withdrawal fee within a specified period. Remember to carefully review the terms and conditions of the contract before signing.

Who Should Use a Discount Broker?

Discount brokers are ideal for:

  • Sellers on a Tight Budget: Homeowners who wish to save money should list with a low-fee Realtor. This can help them save big. 
  • Real Estate Investors: Real estate investors who frequently trade homes can benefit from low-commission discount brokers.
  • House Flippers: Home flipping is a strategy where an investor purchases a property to renovate it and sell it for a profit. Home flippers can save thousands on agent commissions by selling via discount brokers.

Alternatives to Discount Real Estate Agents in Lawrence

Here are some options if you do not want to opt for a discount Realtor in Lawrence.

  • List With a Full-Service Realtor: If you need hand-holding, we recommend you hire a full-service in-person Realtor. You’ll get all the professional help you need, but you will end up paying a full 5% to 6% commission.
  • Sell to an iBuyer: Many iBuyers, like Opendoor and Offerpad, purchase hundreds of homes in Lawrence markets. iBuyers can be a great option if you want to sell your house fast in Massachusetts.
  • Sell to Cash Home Buyers: Individual cash home buyers and companies make all-cash offers, usually within 24 to 48 hours. Cash buyers let you skip the hassle of listing on the MLS, inspection, appraisal, etc.
  • Sell For Sale By Owner: For Sale By Owner websites in Massachusetts will help you list and sell a house by owner and save thousands in listing agent commission.

Are Discount Brokerages Worth It?

YES! There are various advantages to using a low-cost real estate agent. Using an affordable brokerage can save you at least $8,000 to $10,000.

There are several discounted real estate brokers on the market today, each with its own set of advantages. Examine factors such as listing fees, listing time, services provided, customer service, and coverage before you choose one.

With Houzeo, you can get your home on the MLS in 24 hours, for a small flat fee. You get extra savings and services like, access to offers dashboard, showings management, and many more.

Eager to Know How Houzeo Works?

Houzeo is the #1 For Sale By Owner website in the U.S. Check out the following video to understand how Houzeo would help you crack the deal faster in 5 steps.

How to List on MLS With Houzeo?

5 Easy Steps to List on MLS with Houzeo as FSBO

Start Your MLS Listing NOW!

» Need More Clarity? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Frequently Asked Questions

Who are the best discount real estate brokers in Lawrence, MA?

Houzeo.com and Redfin are the top discount real estate brokers in Lawrence.

How much is the real estate agent fees in Lawrence, MA?

On average, traditional agents in Lawrence, charge 5% to 6% of the sale price as commission. On the other hand, discount real estate brokers charge 1% to 3% commission.

How do I find low cost discount realtors near me to sell my home?

You could do a Google search, go with an agent from one of the national discount brokers like Redfin, or list your home using Houzeo. With Houzeo, your home will be listed on the MLS without the added expense of a listing agent.

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