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8 min read May 24, 2023

7 Best For Sale By Owner Websites in Massachusetts

Whether you’re selling a single-family home in Boston or a farmhouse in Salem, the 6% real estate agent commission will burn a hole in your pocket. But you can save thousands on realtor commissions if you list your home For Sale By Owner.

The most advanced FSBO sites don’t just help you save on commissions. They offer 5-star customer service and advanced tools to help you update your listing, manage showings, review and counter offers, and close on the sale.

🚀 The Rise of FSBOs

  • According to Zillow, 26% of Gen X’ers and 36% of millennials listed FSBO.
  • National Association of Realtors found that FSBO homes sold faster than agent-assisted homes. 77% of FSBO homes sold in less than 2 weeks.
  • MLS is an important FSBO tool. Homes on the MLS sold faster and for 17% more than homes not on the MLS.
  • Houzeo.com is America’s #1 For Sale By Owner website. Entry Only and ISoldMyHouse are the next best options.

FSBO means selling your house on your own, unassisted by a real estate agent. There are 2 types of FSBO websites where you can list your home For Sale By Owner in Massachusetts:

  • Paid FSBO Websites: All paid FSBO sites will get you listed on the MLS – the most powerful marketing tool for home sellers. MLS syndicates your listings to Zillow, Redfin, Trulia, Realtor.com, and 100s of other websites.
  • Free FSBO Websites: Free FSBO sites will limit your listing exposure to just those websites. No MLS exposure means less competition for your property and thus a lower sale price for you.

We have spent thousands of hours researching and reviewing For Sale By Owner websites in the Bay State. Here are our rankings.

Rankings: 7 Best For Sale By Owner Websites in Massachusetts

FSBO WebsiteFee100% OnlineMLS AccessOffers ManagementShowings Management5 Star Ratings
1. Houzeo.com$399
2. Entry Only$399
3 I Sold My House$399
4. FSBO.com$399.95
5. ForSaleByOwner.com$0
6. Zillow For Sale By Owner$0
7. Craigslist$0

4 Best Paid For Sale By Owner Websites in Massachusetts

Paid FSBO websites list on MLS without Realtor in Massachusetts for a one-time flat fee. We’ve ranked the best Flat Fee FSBO listing websites in Massachusetts.

1. Houzeo.com

BEST FSBO WEBSITE

Houzeo

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • 4.75 Stars 4.9/5 (out of 4,521 reviews)

Houzeo offers 4 FSBO MLS listing packages.

  • Bronze Package – FREE: This package offers Houzeo listing only for 6 months with maximum photos. You pay a $49 refundable fee for a yard sign and receive your refund after sending a selfie with it.
  • Silver Package – $349+: This includes everything that home sellers typically look for.
  • Gold Package – $399+: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $999+: It includes the assistance of a licensed broker to help you with negotiations, disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy!

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is America’s best For Sale By Owner MLS listing service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week. This is rare in today’s world.
  3. 100% Online: Houzeo is high-tech. For you, this means easy listing, fast changes, online showings, and online offers.  Houzeo Mobile App is also very powerful.
  4. No Listing Commission: In most states, you’ll be paying just a small flat fee to list on MLS. Houzeo covers 47 states + DC. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.

There are no dealbreakers with Houzeo.

» Houzeo Reviews: Check out what FSBO sellers have to say about listing with Houzeo.com

Houzeo is one of the best For Sale By Owner MLS listing services, with a 4.9 out of 5-star rating on Google and Trustpilot.

» Houzeo Reviews: Check out home sellers’ experience listing with Houzeo

Houzeo.com is Massachusetts’ #1 FSBO website, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology.

Houzeo gives Massachusetts’ FSBO home sellers affordable Massachusetts Flat Fee MLS listing packages. Your home will be listed within 48 hours. Even if you’re new to selling FSBO, Houzeo’s offer management and showings tool will help you ace your real estate journey like a pro.

2. Entry Only

MULTI-STATE COVERAGE

Entry Only

Entry Only
  • Listing Fee: $399-$999
  • 24/7 Customer Service
  • 4.75 Stars  4.8/5.0 (345 reviews)

Entry Only offers 2 flat fee MLS packages and a flat fee full representation package you can choose from.

  • Basic – $399: Includes a 6-month MLS listing, 20 photos, transaction coordination, flyers, buyer lead forwarding, and a yard sign.
  • Enhanced – $699: All services of the Basic package + contract review.
  • Premium – $999: This is a full-service package. It includes all services of the Enhanced package + negotiations before/after inspections and closing assistance.

Listing Upgrades: Here is a summary of add-on services offered by Entry Only.

  • Upload up to listing photo: $100
  • 12-month initial listing: $100
  •  Expedited same-day MLS entry: $100
  • 2nd MLS system/category: $100
  • Customizable yard sign: $20 (Upto $100)
  • Owner verification service: $50
  • Comparative Market Analysis: $50
  • Combination lock box: $40
  • Personalized domain name: $20
  • Realtor.com weekly report: $10

👉 Our Take: We recommend the Enhanced Package for For Sale By Owner sellers. Though it is an entry only package, it provides the services a home seller needs.

Here are some key benefits of listing with Entry Only:

  • Buyer Lead Forwarding: All email inquiries will be forwarded to you. In addition to this, Entry Only has a 24/7 receptionist service to redirect buyers and agents to you.
  • Closing Assistance: Entry Only strives to make the closing process smoother by coordinating with buyer agents, lenders, appraisers, inspectors, attorneys, and title companies.
  • 2x Money Back Guarantee: If you are unable to sell your house through Entry Only, they offer a referral to a local traditional broker in your area. In addition to this, they provide a rebate of two times your listing fee (up to $999).

In our research, we found no red flags with Entry Only. Jason Saphire is a reputable broker with more than 20 years of experience in the field.

Entry Only offers a significant number of listing upgrades. However, the ones that may boost the sale of your house, like a higher number of photographs, expedited MLS entry, and secondary MLS listing, are steeply priced. So, we recommend you budget for these when choosing to list with Entry Only.

Entry Only has 4.8 out of 5 stars from 345 total reviews on Trustpilot.

» Entry Only Reviews: Check out the customer reviews of Entry Only. 

Entry Only is a part of the HomeZu network. With more than 20 years of experience, Jason Saphire, the managing broker, has cultivated an excellent reputation in the industry.

Entry Only offers a “Double Money Back Guarantee” if you are unable to sell your house with them. In addition to this, they have a 24/7 receptionist service that forwards all buyer leads to you.

However, their add-on services are not as competitively priced as their packages. Past sellers appreciate their low turnaround time and prompt service.

3. ISoldMyHouse

Low Tech, But Great Broker

ISoldMyHouse.com

I Sold My House
  • Listing Fee: $399 Flat Fee
  • List within 48 hours
  • Best Companies that Buy Houses for Cash in Raleigh, NC 4.7/ 5 (88 reviews)

ISoldMyHouse.com is an online real estate website operating since 1997. They offer the following packages:

  1. Get Listed – $299+: This plan will allow you to upload 6 photos. The listing term is 6 months.
  2. Get Sold – $399+: This plan includes 25 photos and a 6-month listing term.

Coverage in 8 States: ISoldMyHouse.com, through its affiliate, Get Listed Realty, provides real estate services in Connecticut, Georgia, New Hampshire, New York, Maine, Massachusetts, Rhode Island, and Vermont.

In the remaining 42 states and Washington D.C., ISoldMyHouse will only be selling your information as a lead to local brokers.

👉 Our Take: We recommend ISoldMyHouse.com in the 8 states it services itself. If you’re in one of these states, we suggest the “Get Sold” plan. Photos sell properties, so it’s important to get more than 6 photos.

ISoldMyHouse.com is an excellent Flat Fee MLS option in the 8 states where it directly provides services.

  • Experienced Broker: Kris Lippi, the owner of ISoldMyHouse.com, is an experienced real estate broker licensed in 8 states. Very few brokers are as good and knowledgeable as Kris in For Sale By Owner MLS listings.
  • Strong Customer Support: ISoldMyHouse.com has an excellent 4.7 out of 5 stars rating on Google Reviews and the BBB. This indicates they provide strong support to their customers.

In our research, we found some deal breakers associated with ISoldMyHouse.com.

  1. Listing and Making Changes Takes Time: In the 42 states + DC where ISoldMyHouse.com does not offer its services,  your information is forwarded to a local broker. This process is slow and it can take a few hours or even days to list your house.
  2. ISoldMyHouse.com is Not 100% Online: ISoldMyHouse.com does not provide any mobile app service to its customers.

ISoldMyHouse.com has a rating of 4.7 out of 5 from 88 reviews on Better Business Bureau and Google.

» ISoldMyHouse.com Reviews: Check out these reviews before choosing them.

iSoldMyHouse is a great choice in the 8 states it covers. Kris Lippi, the Broker Owner of iSoldMyHouse is an experienced Flat Fee broker with thousands of transactions under his belt.

In the remaining 42 states and Washington D.C., iSoldMyHouse.com is only a referral service. They act as a middleman and will sell your information to a local broker who will help you list on MLS.

4. FSBO

NATIONAL REFERRAL COMPANY

FSBO.com

Logo - FSBO.com
  • Listing Fee: $399
  • Limited a la carte items
  • No credible reviews were found.

FSBO.com has 2 packages for FSBO home sellers:

  • Basic Package – $99: Your property is listed on FSBO.com and Redfin for 6 months. You can upload unlimited photos and a video. Listing edits and cancellations are possible.
  • MLS Package – $399: Your property is listed on the MLS for 6 months and syndicated to Zillow, Realtor, and Trulia. You can upload up to 20 photos.

The buyer agent’s commission, which is around 2% to 3% of the sale price, is to be paid separately by the seller.

Listing Upgrades: Here’s a summary of the listing upgrades that FSBO.com provides:

  • Classic FSBO.com Yard Sign w/ Stand: $60
  • Directional Arrow – For Sale By Owner: $12
  • Open House Directional Arrow: $12
  • Sign Riders: $12

👉 Our Take: We recommend the $399 MLS package, as it gives you maximum exposure through an MLS listing. However, be careful of the extra charges for the add-on services.

Here are some key highlights of listing with FSBO.com:

  • Multiple Categories of Listings: You can feature your listing in a special section dedicated to foreclosure, pre-foreclosure, tax lien, or bankruptcy.
  • Simple User Interface: FSBO.com is easy to navigate. Due to its basic interface, you can easily create your listing by adding relevant information.

During our research, we identified several disadvantages of listing with FSBO.com. Here are some of them:

  • Limited Automation: FSBO.com provides your information to a local broker who does the listing for you. You have to do all the paperwork manually due to lack of online automation or downloadable resources.
  • Lack of DIY Resources or Tools: Although FSBO.com is the oldest For Sale By Owner website, it does not provide any resources to make your job easy.
  • Unpredictable Broker Quality: You never know which local broker your listing will go to. FSBO.com reviews online are mixed, which indicates good service in some places only.
  • Extra Charges for Listing Photos: You have to pay $50 extra if you want to upload more than 20 photos to your listing.
  • Expensive à La Carte Services: Services like e-lockbox rental, showings, yard signs, and open house postings add another $50 to $150 to the packages.

FSBO.com has no credible customer reviews on popular review sites like Google or Trustpilot.

» FSBO.com Reviews: Check out why the oldest FSBO site isn’t the best in 2023’s slow market.

FSBO.com is available in all states with coverage in 50+ markets. FSBO allows sellers to list their property for sale while saving on the listing agent commission.

But you should know that additional services can add up to a total of $335 in costs! For example, If you wish to avail of CSS showing service, and e-lockbox rental, then you have to pay $75 and $150 over your flat fee package.

Take Charge of Your Home Sale Today!



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3 Best Free For Sale By Owner Websites in Massachusetts

Free For Sale By Owner websites in Massachusetts offer online exposure but don’t guarantee a successful FSBO sale.

5. ForSaleByOwner.com

FREE FSBO LISTING

ForSaleByOwner.com

For Sale By Owner
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 3 Stars 3.1/5 (out of 47 reviews)

ForSaleByOwner.com has 2 FSBO packages.

  • ‘Do It Yourself’ FSBO Package – $0: Your home gets listed on ForSaleByOwner.com for free.
  • ‘Closing Assistance’ Package – $495: You get a licensed real estate advisor to assist you at closing. This includes home inspection, title, closing costs, and more.

👉 Our Take: We recommend listing for free as FSBO on ForSaleByOwner.com to get added exposure.

  • High User Traffic: ForSaleByOwner.com claims to have 7 times more traffic than any other FSBO website. This works in favor of sellers who need added exposure for their property.
  • You Agree to use Their Partner Title Company: If you find a buyer via ForSaleByOwner.com, you have to use the Rock Homes partnered ‘Amrock Title Company’ for closing.

  • No MLS Listing Plan: ForSaleByOwner .com gives you only 2 options, either a free web listing or closing assistance from a Rocket Homes agent. There’s no package for you to list on the MLS at all.
  • You are a Lead for Rocket Homes: Your listing information is sold to Rocket Homes agents. They will likely call you and convince you to list on the MLS.
  • You have to Provide Your Credit Card Info: Even though the listing on ForSaleByOwner.com is free, many users complained about having to provide payment details.

ForSaleByOwner.com has a rating of 3.1 out of 5 stars on BestCompany.com.

» ForSaleByOwner.com Reviews: Check out what customers experienced listing with ForSaleByOwner.com

ForSaleByOwner.com is considered one of the biggest FSBO websites, as they claim to have 7 times more traffic than other For Sale By Owner sites.

Although ForSaleByOwner.com offers other paid services, none of these services include For Sale By Owner MLS listing. Further, your information is provided to a Rocket Homes affiliated agent. These agents contact you frequently to solicit MLS listings.

6. Zillow For Sale By Owner

REAL ESTATE MARKETPLACE

Zillow

Zillow
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.8/5.0 (out of 285 Reviews)

Zillow offers the following listing plans for home sellers:

  • FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform.
  • MLS Listing via Zillow Premier Agent – 3% commission: A Zillow Premier Agent will assist you throughout your home selling process. However, this is the traditional way to sell your home and not the FSBO way.

👉 Our Take: We do not recommend listing on Zillow For Sale By Owner as it limited your exposure. Further, you can also get multiple unsolicited calls from listing agents.

» Does Zillow charge for sale by owner? Check this out to know if is it free or not!!

  • It is the Largest Real Estate Website: Traffic-wise, Zillow is the most visited real estate website in the US.
  • Your Listing is Updated in Real-Time: On Zillow, you do all the listing changes which reflect immediately, instead of waiting for a listing agent to do it for you.

  • Your Listing Will be Hidden: Zillow hides FSBO listings under the “Other Listings” section, which most home buyers aren’t aware of.
  • Buyer Leads go to Local Agents: Zillow does not prominently display owner information. Any buyer who tries to contact you will be matched with a Zillow agent instead.
  • Your Info Will Become an FSBO Lead for Listing Agents: Agents target Zillow FSBO listings to extract owner info. You will get numerous unsolicited calls from these agents asking you to list with them.
  • Poor Customer Reviews: Poor customer reviews and record-breaking debacles, as seen on Trustpilot.

Zillow has a rating of 1.8 out of 5 stars ratings on Trustpilot.

» Zillow For Sale By Owner Reviews: The TRUTH about Zillow’s Free Listing

Zillow is the most popular real estate website. It attracts more than 200 million visitors every month. To list your home on Zillow For Sale By Owner, all you need to do is sign up and make your free account.

As Zillow FSBO listings are not on the MLS, they have very low exposure. Additionally, all FSBO listings on Zillow are hidden in the ‘Other Listings’ tab. This has lowered the success rate of free Zillow FSBO listings drastically.

7. Craigslist

BIGGEST CLASSIFIEDS

Craigslist

Craiglist Logo
  • Listing Fee: $0
  • Available in 80+ U.S. Markets
  • 1.5 Star 1.2/5.0 (279 Reviews)

You can list your home for free on Craigslist’s section for ‘Real Estate for Sale’.

  • FSBO Listing on Craigslist- $0: You get a free For Sale By Owner real estate listing on Craigslist. You can upload your property’s description, location, and some photos.

👉 Our Take: Craigslist is a good free option for added exposure outside MLS or real estate websites. But it is a playground for scammers, so add limited information related to your property.

  • It has Huge Traffic: Craigslist attracts more than 140 million visitors every month. Your listing will get that added exposure outside of MLS and real estate websites.
  • Craigslist is Not a Real Estate Website: It is a classifieds website. Your listing may get some exposure, but no assistance or FSBO tools. Its only purpose is marketing your property.

  • You’re Exposed to Lowball Offers: Many home sellers have been harassed by investors or cash home buyers who make lowball offers on Craigslist.
  • You Can Get Scammed: Scammers and fraudsters target FSBO home sellers on Craigslist and make phony offers. If you get an offer that is too good to be true, high chances are it is a scam.
  • Very Poor Customer Reviews: The majority of reviews on Craigslist online are negative. People complain about being scammed or harassed by unsolicited callers.

Craigslist has a poor rating of 1.2 out of 5 stars on Trustpilot.

» How to Sell a House on Craigslist: Check out the tips to sell your home on Craigslist

Craigslist is the biggest classifieds website in the U.S. In terms of traffic, it is the second most visited website with more than 140 million monthly visitors.

While Craigslist can give your listing decent exposure, it can also attract scammers and fraud cash house buyers. Hence, we recommend that you put very limited information about your property and request identification from anyone who makes an offer.

Here’s a quick recap of the best FSBO websites:

Reviews: America’s Best FSBO Websites

We’ve reviewed the best paid and free For Sale By Owner Websites in 2023

Alternatives to For Sale By Owner Websites in Massachusetts

We didn’t just stop at the best FSBO sites. We’ve compiled the best alternatives to FSBO for you.

  • List with a Full-Service Realtor: Massachusetts Realtors are full-service in-person real estate agents that provide all services for the buyer and seller for a commission of 3%-6%. Luxury real estate brokers may charge more than 6%.
  • Hire a Discount Real Estate Broker: A flat rate or discount real estate broker in Massachusetts offers all the services of a traditional broker for a discounted flat rate. This can range anywhere from $400 to $8,000.
  • Low Commission Real Estate Agents: A low-commission real estate agent can get you listed and sold for a discounted commission. There are typically some trade-offs, including a lower level of service or only virtual consultation.
  • Companies That Buy Houses for Cash: Companies that buy houses are cash buyers who make direct cash offers on homes. Massachusetts cash buyers let home sellers skip the hassle of listing on the MLS, staging, marketing, etc.

List on the Most Powerful FSBO Platform Now!



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What is the Best For Sale By Owner Website in Massachusetts?

The best For Sale By Owner website in Massachusetts will list your home on the MLS for a reasonable price, in the least time, and provide timely assistance. That’s why, we recommend Houzeo as the best For Sale By Owner website to list your home.

Houzeo’s Massachusetts Flat Fee MLS Listing plan will list your home within 24 to 48 hours. Further, with the Gold Package, you get access to cutting-edge tools like Offers Dashboard, Showings Management, and many more to make your selling journey easy.

Free For Sale By Owner listing sites gives a boost to your listing, by reaching the maximum prospective buyers. To get the best exposure and sell your house fast, we recommend you target MLS as well as other free FSBO listing sites.

    ✍️ Is Houzeo Legit? Yes, Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have.

Check out how Houzeo works in this video:

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» Houzeo Reviews: Find out what customers have to say about Houzeo.com

Frequently Asked Questions

1. Where can I list my home For Sale By Owner in Massachusetts?

You can list your house For Sale By Owner with Flat Fee MLS services like Houzeo.com, Entry Only, ISoldMyHouse, FSBO.com and more. Your home will be listed on the MLS, the most powerful tool to market your home for sale.

2. What is the best For Sale By Owner MLS listing service in Massachusetts?

Houzeo.com is the best FSBO listing site, as it provides an unbeatable combination of max savings, 5-star customer support, and cutting-edge technology. Houzeo has a rating of 4.9 out of 5 stars on popular review websites like Google and Trustpilot.

3. Where can I list my house For Sale By Owner for free in Massachusetts?

You can list your home for free on ForSalebyOwner.com and classifieds websites like Craigslist, Facebook Marketplace, and Oodle Marketplace.

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