Table of Contents

6 min read May 15, 2023

Top Real Estate Companies In Jacksonville, Florida (2023 Update): Which One You Should Pick?

Real Estate Companies Jacksonville Florida Featured IMage

Jacksonville, FL is the largest city in the state of Florida and is full of commercial and residential real estate companies. Jacksonville has been regarded as one of the best real estate trading places in 2021. The statistics depict that Florida contains the largest number of real estate agents with numbers growing above 200,000. Though considered small, Jacksonville has 1,500+ real estate agents itself.

Most of the real estate agents are part of real estate companies that understandably have more exposure to the people. This makes the real estate companies an important part of the real estate transaction.

Difference between Florida and Jacksonville Real Estate Statistics:

Florida being a state has a much greater real estate agent reach than Jacksonville. But, as Jacksonville is the largest city in Florida, it caters many RE transactions as well. Here’s what you need to know about the real estate statistics between Florida and Jacksonville.

Best Realty Companies in Jacksonville, FL

1. Houzeo


Houzeo Logo
  • Listing Fee: $349
  • Available nationwide
  • 4.75 Stars 4.9/5 

    (3,458 reviews)

Houzeo, an online real estate tech company, provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.

💰 Save Thousands on Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

📣 Maximum Exposure: Listings get syndicated to the MLS, Zillow,, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.

Fast Listing & Changes: Houzeo is 100% online. Listing is easy and required listing changes are fast. So you can focus on what is most important – your sale.

⭐ 5-Star Customer Support: Home sellers across America have rated Houzeo 4.9 out of 5 stars on major review sites like Google and Trustpilot. This is clubbed with great customer support.

📱 Cutting-edge Technology: Houzeo is the most powerful real estate website. Its advanced features include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for highest and best offers.
  • Buyer Search: Buyers can contact you directly on instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you to your closing.

👉 Our Take: is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any flat fee MLS listing service website we’ve reviewed. When we say this, we are also referring to Jacksonville, Florida.

» Houzeo Reviews: Houzeo is 100% online. You can finish the listing formalities in less than 60 mins.

  • Nationwide coverage
  • Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other sites
  • Quick listing (within a day with concierge)
  • Savings on commissions
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Mobile app availability

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.

Houzeo is available in Jacksonville and nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Manage your showings online
  • Review and compare offers
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

2. Watson Realty Group


Watson Realty Corp

Real Estate Companies in Florida - Watson Realty
  • Offers relocations and property management services
  • Available nationwide
  • 5 Stars 4.9/5.0 

    (995 reviews)

Watson Realty Group is years old real estate player servicing clients in real estate in Florida and Georgia.

👍 Get Plethora of Options: Watson Realty Group has a variety of options for both home sellers and homebuyers. Rental properties, Foreclosed properties, Relocation Services, and Mortgage services are some of the features part of the company.

📣 Maximum Exposure: Like many other Real Estate firms, Watson also focuses that your listing is available on popular real estate platforms and websites.

E2E Services: Watson RE agents are considered to be on top of their game when a RE transaction is confirmed. They take care of E2E services right from selecting a house to closing it. The agents just make the process easier. This includes House Showings, virtual tours, staging, etc.

👉 Our Take: Watson Realty can be a great choice for people looking for commercial and rental properties with not much of running through a long process.

» More: Top Real Estate Agents


  • Have gathered accolades over the years,
  • Experience in Real Estate
  • Available in much of Florida


  • Most of the services are offline which reduces the efficiency.

Watson Realty Group is rated 4.9 stars on Zillow.

Watson Realty Corp offers its real estate services in multiple locations in Florida. This majorly includes Jacksonville, North, Central & South Florida. Apart, they also serve in South Georgia.

3. Root Realty

🗣️ Best For RE Consultation

Root Realty

Real Estate Companies in Florida- Root Realty
  • Based exclusively in Jacksonville, Florida
  • 5 Stars 5/5 

    (314 reviews)

With only women working as part of the RE business, Root Realty breaks the tradition and brings something exciting to the table. The firm was established in 2016 to help the customers E2E in the real estate field.

🤝 E2E Services: With E2E services, it means that the company is inclined towards servicing the clients throughout the RE transaction i.e selecting, purchasing, closing, etc.

💲 Home Value Estimation: Like other Real Estate firms, Root Realty provides options to sell and buy homes. In fact, the customers have the option to determine what should be the ideal value of their house.

🌅 Locally Based in Florida: Their agents are based in Jacksonville, FL. Thus, it is expected that they have very good knowledge of the local real estate market.

🗣️ Consultation: Apart from helping sellers in selling their houses, Root Realty also provides consultation services at any step of the sales process.

✅ Best For: Home sellers seeking consultations while selling their house.

» More: Selling a House in Florida: A Comprehensive Guide


  • Good customer reviews
  • Experienced in Jacksonville
  • Clear understanding of goals
  • E2E RE transaction process help


  • Limited to Jacksonville
  • As the company was established in 2016, there is a limitation on Real Estate front.
  • Their services are offline

Root Realty is rated 5 stars on Zillow.

Root Realty offers its real estate services majorly in Jacksonville, FL.

4. Keller Williams

💣 One of the biggest RE companies

Keller Williams

CA RE Companies - Keller Williams Realty Logo
  • One of the biggest RE company in Jacksonville and the US
  • 2 Stars 2/5 (62 reviews)

Founded in 1983, KW is one of the oldest and most reputed Real Estate companies in Jacksonville, FL, and the US. It not only focuses on providing great services but also on catering clients with different requirements. Just like any other real estate firm, Keller Williams provides the same features.

When you talk about Keller Williams, you consider the franchises for which it is famous. There are hundreds of franchises around the globe operated with capable agents. The company has also invested a lot in maintenance and technology to keep up with the pace of other firms.

Talking about commission, the criteria is that the agent paid 70% of the total sale price while the other 30% goes to the market center.

🤝 E2E Services: With one of the biggest franchises, you expect it to have every speciality of real estate industry in its kitty. The company does not disappoint in this regard.

💲Consultation and home evaluation: 

Keeping various factors in place, you as a customer will get access to E2E consultation and home evaluation based on your services contract.

» More: Realtors in the state of Florida


  • Available nationally
  • Old franchise with trustworthy features
  • Ample number of real estate agents to cater to hundreds of needs


  • The customer reviews have declined in the past few years
  • Dependency on offline process to a certain level

Keller Williams is rated 2 stars on Yelp.

Keller Williams covers whole of the US including Jacksonville.

5. Coldwell Banker

👱 Professional Real Estate Agents

Coldwell Banker

Coldwell Banker Woodland Schmidt
  • Professional RE Agents and decent technology
  • No online tools for sellers
  • 3.5 Stars 3.6/5 (94 reviews)

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage. It is owned by Realogy and has headquarters in Madison, New Jersey. The organization is more than 100 years old and also operates in countries apart the US.

🗣️ For Agent’s Advantage: Using the power of technology, your Coldwell Banker agent will have a distinct advantage over other agents in the process of selling your home quickly and for the most money. The increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data enable them to make the selling process more efficient, enjoyable, and successful for you, their client..

🏚️ For Buyers and Sellers Advantage: If the agent gets the right and accurate details about the sellers then it becomes easier to negotiate with the buyers and quote a price. This will benefit the buyers as the agent will give accurate details. The sellers will in turn get a fair price for their house and the agent will give them customized price adjustments based on the home’s amenities.

Coldwell Banker’s website does not include any tools or resources for sellers. If you’re selling your home, you’ll need to conduct additional research or speak directly with your agent.

» More: Real Estate Agents in Jacksonville, Florida


  • Have fulls service marketing system to aid in RE process
  • Advanced technology – CBx to help get more accurate information about the properties
  • Strong agent network. Better reach in the market.


  • Delayed process
  • Poor ratings on various portals
  • No uniformity in agent’s service

Coldwell Banker has an average rating of 3.6 out of 5 on Consumer Affairs

Coldwell Banker operates in 40+ countries and offers nationwide coverage in the USA. It is thus imperative that it is available in Jacksonville too.

What is a Real Estate Company?

A Real Estate Company is an organization or firm that helps home sellers and homebuyers in achieving their real estate transaction needs. A real estate company contains multiple real estate agents and brokers that cater to individual clients. The payment structure could be completely different in a real estate company with some part (a percentage) going to the agent/broker and others going to the company itself.

Here is an example of a commission split for a few companies:

Keller Williams70 / 30
RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)
Century 2150/50, 70/30, 8% franchise fee (capping system)
Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)

What is the Average Real Estate Agent Commission in Jacksonville, FL?

While the average real estate commission in Florida is somewhere between 5%-6%, the commission almost touches 6% in Jacksonville, FL

Beware of Real Estate Companies with Hidden Fees

Many real estate companies will not display any hidden fees as part of their content. Companies like Houzeo are some of the firms that do not have any hidden fees and they display that authoritatively.

Other real estate companies would put nominal package as an attraction mechanism, but will have some hidden fees which might not be exclusively mentioned. This could be use drop box facility, yard sign facility, time duration of the listing, and much more.

It is thus important to keep a track of various companies and do a thorough research before opting for one.

Which of the Real Estate Companies is Top in Jacksonville, FL?

Houzeo is by far the best real estate company in Jacksonville, FL. Here’s what it offers.

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Why Local Realty Companies are Popular in Jacksonville, FL?

If you will take the advice of a good RE agent, he/she will point you to the RE companies that are local to the county/city. The specific reason is that the local RE companies know the place in and out which helps the home sellers and home buyers in selecting and closing the RE deal quickly. This includes neighborhoods, schools, amenities, etc.

Also, as there is a lot of competition level in local RE companies, you would be able to find a decent RE company at an reasonable price. All the above-written statements hold true for real estate companies in Jacksonville, FL, or any other cities.

» REALTORS in Jacksonville, Florida: If you want to hire local professionals, we have a list of certified REALTORS in Jacksonville for you.

Difference between Flat Fee MLS Company and Traditional Real Estate Company

How to Choose a Real Estate Agent in Jacksonville, FL?

Real Estate CompaniesYou need to research about the company and consider their ratings for possible popularity. Real estate companies are the first impression in finalizing real estate agent.
Real Estate AgentsReal Estate agents are those who work under broker and preferably a brokerage. You can easily search an agent’s information on a RE company’s website. Whether a team or individual, you should get the right information.
Real Estate WebsitesReal Estate Websites like Zillow, Trulia, and are great places to find real estate agents. You will get ratings, reviews, description, area coverage and much more on these web spaces. If you are not able to find a place to view a real estate agent, these websites make your job easier.

Be Your Own Agent with Houzeo

One of the best Flat Fee MLS options i.e Houzeo makes the job of real estate agents, home sellers, and home buyers very easy. As the platform is 100% online, agents don’t have to do much as far as the manual listing process goes.

The power of Houzeo goes beyond listing though. It has all the features and À la carte options to aid the MLS listing service. Not only this, Houzeo also provides full services at a fee that is much less than other traditional realty companies.

In a way, you have sufficient control over what you want to have relating to your real estate transactions.

» Sell My House Fast Jacksonville, FL: Check out the quickest ways to sell your Jacksonville home

How Houzeo Works?

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

Best Real Estate Agents in Jacksonville, FL

While we talk about best real estate companies in Jacksonville, FL, let us check the real estate agents that can make an impact in your real estate transaction in the city.

Final Word

While you have tons of options for top real estate companies in Florida, there are restricted ones when it comes to Jacksonville. It thus depends on the buyer/ seller to find the perfect real estate agency that can help him/her close the deal in Jacksonville, FL. This includes the fact that there are agencies that work in Jacksonville, Florida, as well as other states.

Of course, the real estate agencies that focus on the local market are often good due to their extensive knowledge. Still, you have to weigh all the options like technology, knowledge, savings, and more.

Frequently Asked Questions

How many Realtors are present in Jacksonville, FL?

As per the statistics, there are more than 1,500 Realtors in Jacksonville, FL.

What is the Real Estate Agent Commission in Jacksonville, FL?

Like many other states, counties, and cities, Jacksonville also has the similar real estate agent commission i.e. 5%-6%.

What are some of the best realty companies in Jacksonville, FL?

Houzeo, Watson Realty Group, Root Realty, Keller Williams, and Coldwell Banker are some of the best real estate companies in Jacksonville, Florida.

Why Jacksonville is a hub for real estate?

Jacksonville. FL is the largest city in Florida and thus is a hub for real estate. With more than 1,500 Realtors, it clearly shows that Jacksonville is a hub.

Related: cash home buyers near me


Save $20

On Silver & up plans

Use Coupon Code:

Need help? Call us on
(844) 448-0110