From Charlotte to Cobbs Hill, Rochester home sellers saved up to $4,560 on an average $152,000 home with Flat Fee MLS New York services. Instead of a 3% agent commission, you list your house on the local MLS for a flat fee, typically under $300.
But beware! Many Flat Fee MLS Rochester services are infamous for hidden fees, which are disclosed to you only at the closing table. To save you from such unpleasant surprises, we’ve spent hundreds of hours researching the best Flat Fee MLS Rochester services.
KEY TAKEAWAYS
- Flat Fee MLS saves you a whopping $4,500 on a median-priced $152,000 2-bed Rochester home for sale.
- The 5 best Flat Fee MLS Rochester services include Houzeo, Net Realty Now, Northern Star Realty, Realmart Realty, and Flat Fee Realty.
- Houzeo is Rochester’s #1 Flat Fee MLS service because of its MLS exposure, quick listing process, smart tech, and 5-star customer support.
- Other companies include Net Realty Now, rated 5/5 stars, Northern Star Realty, rated 4.9/5 stars, and Realmart Realty, rated 3.7/5 stars.
- Some Rochester Flat Fee listing services sneak in hidden fees that drastically increase your expenses. So check the company’s policies thoroughly to avoid surprises on closing day.
- To sell your Rochester home quickly, a few mistakes to avoid are overpricing, including inaccurate listing details, and failing to market your property effectively.
Rankings: 5 Best Flat Fee MLS Rochester Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $299 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Net Realty Now | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 3. Northern Star Realty | $395 | ✅ | ❌ | ❌ | ❌ | ❌ |
| 4. Realmart Realty | $395 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. Flat Fee Realty | $199 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Rochester
1. Houzeo: Rochester’s #1 Flat Fee MLS Service
100% ONLINE
Listing Fee: $249Houzeo dominates the Flat Fee MLS market with over 50k active New York real estate listings. You get to choose from three packages:
- Silver Package – $249 + 0.5% at Close: This package offers MLS visibility for 6 months with 24 high-quality photos. You can take charge of showings and make unlimited changes to your listing. You also get a yard sign for free, if you submit a selfie with it.
- Gold Package – $299 + 1% at Close: You get all the Silver package benefits, plus unlimited photo uploads. Relevant documents, like New York seller disclosures, automatically get assigned to you. You can review and sign them digitally.
- Platinum Package – $349 + 1.25% at Close: You get all the features in the Gold plan, along with a year-long listing duration. It also includes dedicated concierge support designed specifically for new home sellers.
Here’s why homeowners trust Houzeo as the #1 New York Flat Fee MLS service:
- Max Exposure: Your New York home listing will be visible on your local MLS and major real estate platforms like Zillow, Trulia, and Realtor.com.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with the powerful Houzeo Mobile App. To simplify the process, Houzeo will automatically assign the correct MLS paperwork based on your address.
- Instant Social Sharing: You can share your home listing with just a tap across social platforms like Facebook, WhatsApp, LinkedIn, and X.
- 5-Star Customer Service: You can get prompt, expert answers from Houzeo’s 5-star support team via chat 6 days a week. This helps you keep your home sale on track.
- No Hidden Fees: What you see is what you pay. All fees are disclosed upfront.
There are no dealbreakers.
» Is Houzeo Legit? Find out why savvy homeowners choose Houzeo to sell smarter, faster, and on their terms.
Houzeo boasts a 4.9 out of 5-star rating. Home sellers love its quick listing process and mobile app.
» Houzeo Reviews: Check out testimonials by over 11,000 satisfied customers who opted for Houzeo.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, big savings, and access to high-tech tools. You also get licensed broker assistance with home pricing, offer negotiations, inspections, and closing.
2. Net Realty Now
EXPERIENCED BROKER
Listing Fee: $299Net Realty Now offers 2 Flat Fee MLS packages:
- Flat Fee MLS Listing Package – $299: You can upload up to 50 photos, and your listing term will be of 6 months. Your listing will appear on 85+ websites and NetRealtyNow.com social media to increase visibility.
- Full Support Flat Fee MLS Property Listing Package – $1,899: This package includes everything in the $299 plan plus unlimited consulting, contract negotiation, and full support from a licensed broker.
Some of the advantages of Net Realty Now are:
- Buyer Lead Forwarded: You receive buyer inquiries directly, allowing you to negotiate without broker interference.
- Comparable Sales Report: You also get a detailed CMA report, which will help you price the property properly.
- Unlimited Text Editing: Unlimited changes can be made to your MLS listing to keep it up to date.
- Legal Documents Provided: You receive the necessary paperwork for selling a house to facilitate a smooth transaction.
In our research, we have found certain drawbacks of Net Realty Now:
- Limited Coverage: The company offers its services in New York, Maryland, Virginia, and Washington DC only.
- Limited Agent Support: The Flat Fee MLS listing package does not include professional assistance, requiring sellers to handle negotiations and paperwork themselves.
- No In-Person Services: Unlike traditional agents, there are no open houses or in-person showings conducted for you.
Net Realty Now has 5 out of 5 stars from 3 customer reviews on Google.
👉 Our Take: We recommend Net Realty Now for sellers seeking digital brokerage services with contract assistance. However, key services like contract negotiation and marketing advice are only available in higher-tier plans.
3. Northern Star Realty
EXPERIENCED BROKER
Listing Fee: $395Northern Star Realty offers 2 Flat Fee MLS packages for home sellers:
- Silver – $395: Your house is syndicated to major IDX websites. You can make unlimited free listing changes and receive proper seller disclosures, an e-flyer, and 24/7 marketing support from a highly experienced Realtor.
- Gold – $495: This package offers a 6-month listing with 50 photos on the MLS. You can also add a virtual tour video to your listing. You get free broker assistance, a CMA report, For Sale yard sign, etc.
Northern Star Realty is a great option for FSBO home sellers and has the following advantages:
- Market Exposure: Your listing gets syndicated to Zillow, Trulia, Homes.com, Realtor.com as well as popular broker websites for maximum exposure.
- Buyer Lead Forwarding: All buyers’ leads are forwarded to you to retain your right to sell your property.
- Unlimited Changes and Cancellations: You can make unlimited changes to your listing and cancel anytime without any extra charges.
- Marketing Assistance: You get expert 24/7 marketing support from a veteran Realtor.
- 100% Money-Back Guarantee: You get the full money back if you sell through a full-service Realtor referred by Northern Star Realty.
In our research, we found a few drawbacks to Northern Star Realty:
- Lacks on Tech: The processes are not completely online and they lack a seller dashboard and a mobile app.
- Price Limitations: Their package is restricted to homes under $500,000 and 1-4 unit properties.
- Limited Coverage: Northern Star Realty offers its MLS services only in Buffalo, Rochester, and Syracuse.
Northern Star Realty has 4.9 out of 5 stars from 95+ reviews on Google.
👉 Our Take: Northern Star Realty is a local company that offers attractive Flat Fee MLS packages. While the features included are extensive, it only allows the sale of houses priced below $500,000, which can be restrictive.
4. Realmart Realty
CUSTOMIZABLE PACKAGES
Listing Fee: $395Realmart Realty offers two MLS plans for home sellers:
- Flat Fee Listing Plan – $395: Your home will be listed on the MLS for 6 months with 25 photos and syndicated to various real estate websites.
- 1% Professional Agency Plan – $695: You can list your home until it’s sold with a free rolling 1-year extension. You can also access a Realtor digital lockbox, dedicated agent assistance, and full support with paperwork for selling a house.
🚩Cancellation Fee: There is a $25 cancellation fee if you cancel your listing within 30 days. No refunds will be made if you cancel after 30 days.
Some of the advantages of Realmart Realty are:
- Market Exposure: Your listing will be displayed on sites like Realtor.com, Zillow, Trulia, etc.
- Customizable Packages: You can customize your package with add-ons like sign upgrades, lockboxes, personal assistance, and professional photography. These options allow you to tailor your listing based on your needs.
In our research, we found certain drawbacks of Realmart Realty:
- Extra Charges for Add-Ons: You will be charged $29 to $199 for add-on services like in-house professional real estate photography and a CMA report. Therefore, you may end up paying more than expected.
- Limited Coverage: Realmart Realty is licensed to offer services only in New York and New Jersey.
Realmart Realty has 3.7 out of 5 stars from 50+ reviews on Google.
» Realmart Realty Reviews: Here is our in-depth review of Realmart Realty.
👉 Our Take: We recommend Realmart Realty for sellers who want flexible MLS support options. However, if you need professional guidance, negotiation support, and extended listing benefits, you’ll have to go for the $695 + 1% Agency Plan, which is expensive.
5. Flat Fee Realty
LIMITED SERVICES
Listing Fee: $199Flat Fee Realty offers a single listing package to get your home on the MLS:
- $199 Package: This plan offers a 6-month listing term with up to 5 property photos. Your home is listed on the local MLS and syndicated to Zillow, Trulia, and Realtor.com for maximum exposure. You also get free listing status and price changes.
These are some pros of Flat Fee Realty in the areas it operates:
- Free Listing Updates: Sellers can update the status or price of their listing at no additional cost.
- Cancellation Flexibility: You can cancel your listing anytime without penalties, offering greater control over the process.
- Broad MLS Exposure: Your listing gets syndicated to major real estate websites like Zillow, Trulia, and Realtor.com, maximizing visibility.
In our research, we have found certain drawbacks of Flat Fee Realty:
- Limited Photos: The base package only includes up to 5 photos, which may not be sufficient for attracting buyers.
- Photo Upgrade Fee: To add more than 6 photos, you must pay an extra $50, increasing the overall cost.
- No Full-Service Support: The package does not include real estate agent assistance for negotiations, pricing guidance, or listing agreement reviews, which can be challenging for inexperienced sellers.
- Hidden Commissions: The brokers charge a closing transaction fee of 0.10% to 0.25% of the sale price. Apart from this, there may be additional fees after your listing is completed, as well. These charges are not mentioned upfront but rather in FAQs.
- Unclear Cancellation Fees: Even though no cancellation fees are disclosed upfront, they are buried deep in the FAQs.
Flat Fee Realty has a rating of 2.7 out of 5 stars from 5+ reviews on Houzeo.
» Flat Fee Realty Reviews: Check out our in-depth analysis of their services.
👉 Our Take: Flat Fee Realty can be a good option for experienced sellers who can handle the sale independently. However, we do not recommend them for their limited services and lack of transparency with charges.
🚩Beware: Various Rochester Flat Fee MLS Companies Have High Hidden Fees
The biggest issue with Rochester Flat Fee MLS services is the high hidden fees. For example, some companies offer a $99 MLS listing but charge an undisclosed extra fee of $300+ for add-ons like a yard sign or lockbox. These hidden fees make your home sale more expensive, which ruins your experience with all the nickel and diming!
👉 Ready to List Your Home? Houzeo discloses all its fees upfront on the Flat Fee MLS Rochester pricing page!
How Does a Flat Fee Multiple Listing Service in Rochester Work?
A Flat Fee MLS listing allows you to put your Rochester home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
With over 302,835 Washingtonians and New Jerseyans moving to New York, the chances of your property getting multiple offers are high. Once your property is listed on the Rochester MLS, agents can share it with buyers looking for houses for sale in Rochester.
How Much Can You Save With a Flat Fee MLS Service in Rochester?
In Rochester’s affluent areas like Dutchtown, Charlotte, and Cobbs Hill, the median home prices can be fairly high. Selling your home through a traditional agent could cost you thousands of dollars in commission fees.
However, with top New York Flat Fee MLS listing services like Houzeo, you can save upto $4,560 when selling a $152,000 home in the Flower City. You can use these savings to put your kids through college, upgrade your kitchen, or enjoy a luxury cruise!
| Service Provider | MLS Listing Fee in Rochester | Savings |
| Traditional Agent | 3% Commission – $4,560 | $0 |
| Houzeo | Fixed Fee – $299 | $4,311 |
How to List My Home on MLS in Rochester via Houzeo?
Here’s how to sell a house by owner in New York with Houzeo:
- Create Your Account: Download the Houzeo Mobile App or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Add Property Details and Photos: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc. Also, upload high quality pictures and highlight what makes your Rochester home special!
- Choose Your MLS Plan: Houzeo offers 3 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Sign the Listing Agreement: Review and sign the listing agreement and complete the paperwork. If everything is in order, the real estate broker will make your listing live within 48 hours.
Pros and Cons of Listing With Rochester Flat Fee MLS Services
Here are some pros and cons of listing your Rochester home with Flat Fee MLS services:
✅ Pros
- Great Savings: For a Flat Fee MLS service in Rochester, you typically pay a fixed MLS listing cost, up to $300. With an affordable Flat Rate MLS service, you can list your home for sale by owner and save up to $8,111 on an average $152,000 home.
- Max Exposure: Your home listing is shared with major New York real estate websites like Zillow, Redfin, and Trulia. This makes your home visible to local and national buyer agents.
- Full Control: Just like with the best For Sale By Owner sites in New York, you can set your price, negotiate directly with buyers, and control the showing schedule with a Flat Fee Rochester real estate broker.
❌ Cons
- Limited Support: When you choose pocket-friendly plans ranging from $75 to $99, you likely end up handling a lot of paperwork, pricing, and negotiation all by yourself.
- Add On Charges: Even some of the best Rochester Flat Fee MLS listing services do not offer critical marketing tools like yard signs, open house schedules, and pricing assistance in their basic packages. You will likely pay $500 to $1,000 more in add-ons.
- Hidden Fees: One of the biggest cons of working with Flat Fee Rochester listing services is the hidden fee disclosed at the closing table. It’s so late you can’t even back out of the contract now!
- Time Commitment: Flat Fee MLS services mostly offer virtual broker assistance. You will have to dedicate significant time to market, list, and eventually sell your Rochester home.
Mistakes to Avoid With a Rochester Flat Fee MLS Service 🚫
To sell a home successfully in Rochester, ensure that you do not:
- Overprice Your Property: An unrealistic listing price can drive away serious buyers and increase your home’s days on market. Compare the house prices in New York before setting your listing price.
- Forget to Prepare Your Home: Most buyers aren’t interested in shabby homes needing repairs and maintenance. If you’re serious about selling, improve your curb appeal, declutter your home, and make minor fixes to attract offers.
- Neglect Marketing Efforts: MLS exposure is great, but it’s not enough in Rochester’s competitive market. Use traditional marketing tactics like yard signs to attract drive-by traffic. Learning how to sell a house on Facebook Marketplace is another great way to get more offers.
- Ignore Legal and Paperwork Requirements: FSBO paperwork is complex. But that’s not a good enough reason to overlook crucial documents like a New York seller disclosure. Remember to consult with a real estate attorney to verify your contracts.
- Provide Incomplete or Inaccurate Listing Details: Falsifying your listing information is the fastest way to get sued in Rochester. Not only do you risk the deal falling through, but the MLS will also penalize you with a hefty fine. Double-check your listing to avoid more expenses.
- Dismiss Buyer Inquiries and Offers: Serious buyers have many housing options to choose from in the current market. Respond promptly to all inquiries and offers to avoid losing out on a serious buyer.
- Choose the Wrong Flat Fee MLS Service: The wrong flat fee company will drown you in hidden fees, outdated tech, expensive add-ons, and poor customer support. Why throw away more than $500 for nothing when you can get superior service at just $299?
» Houzeo Reviews: Read what over 11,000 customers have to say about Houzeo—Rochester’s #1 home selling website.
