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5 min read Mar 01, 2024

6 Best Real Estate Companies in Hawaii (2024 Updates)

Home prices in Hawaii have increased by 8.2% Y-O-Y and are now at a whopping $735,900. Simultaneously, mortgage rates have witnessed a sharp decline from 7.79% in Oct 2023 to 6.63% in Jan 2024. The market is booming for both sellers and buyers. If you want to sell your home or buy a new one, NOW is the time to do so!

Real estate companies can help you get access to the MLS quickly. Whether you use a Flat Fee MLS company or a discount brokerage, you will receive a quick and affordable real estate transaction.

Top 6 Hawaii Real Estate Companies:

    For Home Sellers
  1. Houzeo: Best Technology
  2. Redfin: Expert Assistance
  3. Century 21: Market Exposure
    For Home Buyers
  1. Keller Williams Realty: Best for Commercial Properties
  2. Coldwell Banker Realty: Best for Local Buyers
  3. Zillow: User Friendly Mobile App

Best Real Estate Companies for Home Sellers in Hawaii

Discover the top home-selling companies in the Aloha state. From the bustling streets of Honolulu to the serene beaches of Maui, we’ve found the 3 best companies for you.

1. Houzeo

#1 Flat Fee MLS Service

Houzeo.com

Houzeo Logo
  • Listing Fee: $399
  • Available nationwide
  • Houzeo has 4.9 out of 5 stars 4.9/5 (8,000+ reviews)

Houzeo is real estate company headquartered in New York.

Houzeo offers 4 Flat Fee MLS packages.

  • Bronze Package – $399: This package offers Houzeo listing only for 6 months with 24 photos.
  • Silver Package – $399+0.5% at Close: This offers maximum photos upload and provide you with seller disclosures.
  • Gold Package – $429+0.5% at Close: It is Houzeo’s signature MLS package and includes all the technology Houzeo is known for like, Houzeo Showings, Houzeo Offers, and DigiTransact.
  • Platinum – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Confirm all prices on your particular state’s pricing page before you list.

» Houzeo Reviews: Houzeo is 100% online. You can finish listing formalities in less than 60 mins.

Houzeo is America’s #1 Flat Fee MLS service because of 4 reasons:

  1. Max Exposure: Houzeo MLS packages give you access to the MLS, Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
  2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
  3. 100% Online: Houzeo is high-tech platform with its easy listing, fast changes, online showings, and online offers. Houzeo mobile app is also very powerful.
  4. No Hidden Fees: In most states, you’ll be paying just a small flat fee to list on MLS by owner. And remember, all fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the listing agent commission.

There are no dealbreakers with Houzeo.

» Is Houzeo Good for You?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo ReviewsHouzeo is rated Excellent by 8,000+ home sellers.

Houzeo.com is Hawaii’s #1 real estate company. It provides an unbeatable combination of maximum savings, 5-star customer support, and cutting-edge technology.

Houzeo provides affordable listing packages to Hawaii FSBO home sellers. Also, its offer management and showings tool will help you ace your real estate journey like a pro.

2. Redfin

BEST TECH-ENABLED BROKERAGE

Redfin.com

redfin-logo-DRB
  • Listing Fee: 1% of Sale Price
  • Available in 80+ U.S. Markets
  • 4.25 stars 4.3/5 (66+ reviews)

Redfin does not disclose its pricing on its website. Sellers will have to pay common closing costs.

  • It offers 0.5% buyer’s rebate. To avail this, you’ll have to buy and sell with them.

👉 Our Take: Redfin offers 1 rebate option but with a strict clause. While, other real estate companies are willing to offer a higher rebate.

» Redfin Reviews: The reality of the buyer’s rebate.

Here are some advantages of choosing Redfin:

  • Advanced Technology: With 3D walkthroughs and 40+ filters to narrow down your search, the Redfin app makes it easy to find the right home from anywhere.
  • Paired With Local Agents: Local agents know their market better. This can help you secure a good deal.
  • Home Tour: You can see updated listings every 5 minutes on their website. You can also schedule a home tour for the same day.
  • Nationwide Coverage: Redfin covers 80+ markets in the US.

Here are some limitations we found with Redfin.

  • Strict Rebate Criteria: Clients who sell and buy with Redfin within one year get a rebate of 0.5%.
  • No Freedom in Agent Selection: You get an agent assigned automatically without having a choice in the matter.
  • Agents Are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you additional services.
  • Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.

Redfin has an average rating of  4.3 out of 5 stars from 66+ reviews on Google.

» Redfin Reviews: The Reality of the 1% Fees, Pros, Cons, and Alternatives!

Redfin is primarily known for its advanced tech platform and mobile app. It covers 80+ markets in the US.

However, Redfin’s listing agreement states they will list your property on the MLS in 18 days. Services like Houzeo will list you on the MLS within 24 to 48 hours.

3. Century 21

Brand Recognition

Century 21

Century_21_logo
  • 3% - 6% Commission
  • 1 Star1 Star   1/5 (100+ reviews)

Century 21 is one of the world’s largest real estate brokerage firms. It operates in every U.S. State and 82 other countries.

Century 21 does not disclose its price on its website. This means you might end up paying the traditional 3% to 6% commission.

👉 Our Take: Century21 could be a good option for first-time home sellers who do not mind paying high commissions. Along with listing, you will get assistance for contract reviews, offer management, closing, etc.

Here are some advantages of choosing Century21:

  • Global Coverage: Century 21 operates in every U.S. State and 82 other countries.
  • Market Exposure: It has good brand recognition and over 14,000 independent franchises. It has real estate brokers working with over 122,000 real estate agents.
  • Best for First-Time Home Sellers: Home sellers get access to contract reviews, handle their listing, offer management, closing, and a lot more.

Century 21 has some drawbacks that a user should be aware of.

  • No Discounts: The agent’s fees for Century 21 are usually high. They do not offer any discounts.
  • Delayed Services: Previous customers have complained that the agents were not helpful and that it delayed the process.

Century 21 has an average rating of 1 out of 5 stars from 100+ reviews on Consumer Affairs.

Century 21 is world’s largest real estate companies located in New Jersey. It has over 14000 independent franchises. It was founded in 1971 and has become one of the most recognizable brands in the real estate industry since then.

Century 21 is known for its innovative marketing and technology. However, many customers have reported delayed services and high agent fees.

Best Real Estate Companies for Home Buyers in Hawaii

Explore the home-buying companies in Hawaii. From Jonesboro to El Dorado, you can discover affordable homes.

1. Keller Williams Realty

Luxury and Commercial Properties

Keller Williams

keller
  • Based in Austin, TX
  • 50+ countries
  • 5 Stars 5/5 (500+ reviews)

Keller Williams is the world’s largest real estate technology franchise by agent count. It has more than 1,100 offices and 200,000 associates.

  • No Service Fee: Keller Williams does not charge buyers any fee for its services.

👉Our Take: Keller Williams Realtors is the largest residential real estate firm in the US. We recommend this company if you are a first-time home buyer and need assistance in your home-buying process.

Keller William as a brand is technology-driven and has an education-based culture. Their key features are mentioned below:

  • Keller Cloud: Keller Cloud helps agents to prioritize sellers’ goals, maximize lead generation, and gather insightful data to produce a truly effective go-to-market strategy for home selling.
  • Professional Assistance: Keller William agents will preview homes on your behalf, and work throughout the process of finding your dream home.
  • Tools and Resources: Marketing savvy tools to get your home top-tier exposure
  • Advance Home Search: The technology of Keller Williams makes home search and buying an advanced experience for buyers. The management system of Keller Williams to track communication help agents to understand the buyer’s needs.
  • Company Culture: The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.

Few dealbreakers we found about the company:

  • Poor Customer Reviews: Many customer complaints regarding their services. They also have poor ratings on major review platforms.
  • Agent Experience: A lot of customers also complained about poor agent experience. Since, Keller William is a franchise, the agent-to-agent experience might differ.

Keller Williams has a 5 out of 5 rating on Zillow.

Keller Williams Realty is headquartered in Austin, TX. It is one of the top real estate companies in Pennsylvania. Additionally, It is an agent-centric, technology-driven, and education-based company.

Furthermore, Keller Williams has a 5-star rating. Its customers praised its agents for their exceptional responsiveness.

2. Coldwell Banker Realty

MOST SUCCESSFUL INVESTORS

Coldwell Banker

NJ Realtors Ellen Gonik
  • Based in New Jersey
  • Best Companies that Buy Houses for Cash in Raleigh, NC 4.9/5 (200+ reviews)

Coldwell Banker Real Estate LLC is an American full-service real estate brokerage.

  • No Service Fee: As a buyer, you do not have to pay any fee to avail services of Coldwell Banker. 

👉 Our Take: Coldwell Banker has been recognized as a real estate leader. However, it might prioritize transaction volume over personalized attention, which could be less ideal for first-time buyers or those needing more guidance.

Key features of Coldwell Banker:

  • Experts in Negotiations: Coldwell Banker’s agents are skilled and have considerable experience in negotiating the best deal for you.
  • Lender Assistance: It helps you to find a lender for pre-qualification according to your affordability.
  • Home Search: With MLS and other tools, agents find your ideal home based on your preferences and budget.
  • Finance: It helps with down payments, mortgage prequalification, and getting your finances ready to buy a house.
  • Strong Agent Network: Your agent can find many property options for you as they have good connections with other real estate agents.

Red flags of Coldwell Banker include:

  • Inconsistent Agent Quality: Several clients of Coldwell Banker have complained of a lack of trust in the agents they had dealt with.
  • Lapses in Transactions: Customer complaints include delays in transactions, laid-back attitude, misrepresentations, and the unresponsiveness of agents.

Coldwell Banker is rated 4.9 out of 5 stars from 200+ reviews on Trustpilot

Established in California, Coldwell Banker has changed the way people buy homes. They offer buyers financing options to ensure they have their financial ducks in a row when preparing to buy a house.

It’s advised you conduct due diligence on an agent before you appoint the agent to represent you.

3. Zillow

Largest Marketplace

Zillow

Zillow
  • Based in Washington
  • 1.1/5 (700+ reviews)

Zillow is the most visited real estate website. Zillow provides an exceptional home buying, renting, and selling experience.

  • Zillow Premier Agent: You can connect with an agent representing a particular property and get their commission rates on request. Typically, a buyer agent charges a 2%-3% commission on the sale price.

👉 Our Take: Zillow’s Zestimate can be helpful for initial research, but don’t rely solely on them.

» Zillow Offers Reviews: Everything you need to know about Zillow

Key Features of Zillow:

  • Home Search: Zillow’s platform allows you to search for homes based on various criteria like location, price, size, features, etc.
  • Mortgage Calculator: It allows you to compare mortgage rates from various lenders. You can pre-qualify for a loan through Zillow Home Loans.

Zillow has some major drawbacks that home sellers should be aware of.

  • Poor Customer Reviews: A staggering number of customers have complained regarding their disappointing experience with Zillow.

Zillow has a rating of  1.1 out of 5 on Consumer Affairs.

 

Zillow is the most popular real estate website in America. It was founded in the year 2006 and is headquartered in Seattle.

Moreover, Zillow extracts data from top MLS platforms. And also helps buyers view the listings directly on the platform.

How to Choose the Best Real Estate Company in Hawaii?

You can choose the best real estate company in Hawaii based on these factors:

  • Maximum Exposure: Find a company that will give maximum exposure to your property. This could also include an MLS listing, social media advertisement, and customizable yard signs.
  • Strong Technology: A company’s website should have robust technology that can make selling or buying a house faster and more efficient. Also, look for features like virtual tours, high-quality photos, and user-friendly interfaces.
  • Responsive Customer Service: Having good customer service can help you with smooth real estate transactions. Find a company that offers prompt and also have helpful customer service.

Final Word

Real estate companies help you ace your home selling or buying journey. However, before you choose a real estate company in Hawaii, we suggest you conduct thorough research.

The basic requirements for a good real estate company are experienced and dedicated agents, maximum savings, tech-savvy, and quick transactions. With Houzeo, you get all these factors on one single platform.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Frequently Asked Questions

Which is the best real estate company in Hawaii?

The best company in Hawaii is Houzeo. It offers sellers maximum savings, advanced technology, 5-star customer support, 100% online experience, and listing exposure.

» Best Real Estate Companies in Hawaii: Find out the top companies in Hawaii.

What are the best real estate companies for buyers in Hawaii?

The best real estate companies for home buyers in Hawaii are Keller Williams Realty, Coldwell Banker Realty, and Zillow. They offer home buyers various services and tools such as virtual showings, mortgage calculators, and more.

How can I sell my property quickly in Hawaii?

You should set a competitive price, enhance curb appeal, and highlight your home features effectively to sell your house fast in Hawaii.

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