33260—that’s how many Florida homes sold in May 2025. Buyers snapped up inventory even at a $410,100 median price. And while Pensacola homes are spending more time on the market, its affordable cost of living and booming tourism keep the seller’s market red hot.
Why wait? Now’s the perfect time to make your move! Summers are here, and selling your home in the Cradle of Naval Aviation now can be as smooth as a stroll down Bayfront Parkway while you enjoy a fresh grouper sandwich.
7 Easy Steps to Selling a House in Pensacola
Wondering how to go about selling your house? Worry no more! Whether you live in the heart of Downtown Pensacola or the surrounding suburbs, just follow these 7 steps to sell your home in Pensacola quickly:
Step 1: Prep Your Home for Sale
First impressions matter—especially when you’re up against breezy beach cottages and charming coastal homes. So, focus on your home’s curb appeal to make it look more presentable. Here are 3 tips to make homes for sale in Pensacola stand out:
- Redo the Landscaping: Design your home’s garden strip or front stoop using local greens. Go for plants like coontie palms, blanket flowers, coreopsis, and sunshine mimosa to make it look vibrant.
- Repaint the House: A fresh coat of paint can change the whole look of your home. Try classic colors like soft sand, ocean blue, and seashell white—something that complements Pensacola vibes.
- Highlight Outdoor Spaces: City buyers love homes with a cozy nook. If your home has a rooftop deck, patio or a balcony, use cozy furniture and stylish decor to stage it.
Step 2: Stage Your Home and Click Photos
A well-staged home can turn heads like a mural in Downtown Pensacola. While traditional home staging is always an option, you can try virtual home staging too. Here are some tips to make your house shine:
- Declutter and Clean the House: A clean home looks more inviting. Clear out the front stoops, sweep the porches and tidy the yard to make your home look appealing.
- Showcase Practical Features: Buyers appreciate smart, energy-efficient upgrades. Show off modern HVAC systems, smart thermostats, and green home features, if any.
- Focus on Spacious Living Spaces: Buyers love homes that look cozy and well-lit. If your home has a snug living room with a fireplace or a bright kitchen best for gatherings, flaunt it!
- Include a Home Tour Video: Home listings with videos get 403% more views than those without it. So, make a video that shows your property in the best light!
Step 3: Decide How to List Your House
If you’re wondering how to list your house on the MLS in Pensacola, you have multiple options! Here are 4 choices most sellers opt for:
- Full-Service Realtors – Up to 6%: These Realtors provide services from list to close, but charge a hefty 5% to 6% real estate commission in Florida.
- Flat Fee MLS – $299: If you want to sell your home yourself, you can list on MLS in Florida for a flat fee. With Houzeo, your home can be on the MLS for just $299.
- Discount Real Estate Brokers: These brokers charge a lower fee than traditional agents and offer services like contract reviews and negotiation assistance. Discount real estate brokers in Florida charge between 0.5% and 2% as commission.
- Cash Buyers: They help you sell your home fast for cash. With cash buyers, you can get competitive all-cash offers and close on your terms.
Step 4: Price Your Home Competitively
Inaccurate pricing forces properties to stay longer on the market. Many sellers had to sell their homes at a price drop in May 2025. Here’s how you can avoid this mistake and learn how to price your home right:
- Check the Local Market Trends: Overprice your home and it’ll sit there like a Pensacola Blue Wahoos rain delay—longer than you’d expect. So, study the Florida housing market to set a competitive listing price.
- Use Online Home Valuation Tools: Use a free home value estimator to calculate your home’s Fair Market Value (FMV). Price your home slightly above its FMV to attract buyers and have a profitable home sale.
- Get a CMA: If you choose a traditional sale, your agent creates a Comparative Market Analysis (CMA). The CMA compares your home to similar nearby ones to determine your home’s value. It helps you set the right price.
Step 5: Handle Showings and Review Offers
Once your home listing is active on your local MLS in Pensacola, buyers and agents will visit it and make offers. Here’s what to do next:
- Actively Manage Showings: Always accept and confirm showing requests quickly to make a good impression. Never cancel last minute, and if a clash happens, communicate clearly and promptly.
- Host an Open House: Even a beautifully-staged home can fade in like a rowhouse in a sea of red brick. Consult your agent and announce an open house to attract buyers.
- Review and Counter Offers: If you get only one offer, you might have to reduce your asking price. But if you’ve got multiple offers, it’s time to negotiate and find the best one.
Step 6: Ensure Your Home Is Inspection-Ready
Usually, buyers will schedule a home inspection to check for any issues, while the lender orders a home appraisal to figure out the market value. So, fix up any small repairs ahead of time—no one likes nasty surprises!
Being ready for both keeps things smooth and your home’s value strong. It’s all about making sure the buyer feels good and the lender feels confident, so your sale stays on track.
Step 7: Prepare for Closing Day
Closing day can be emotional, but don’t overlook the formalities. Just follow these final steps, and you’ll be good to go:
- Gather All Documents: Before you sell a home in Pensacola, keep the paperwork for selling a house by owner ready. This includes the affidavit of title, deed, purchase agreement, tax records, settlement statement, 1099-S tax form, etc.
- Transfer Ownership: You have to sign the escrow paperwork, title deed, and other documents to transfer ownership to the buyer. Then, the title company or escrow transfers its funds to you.
- Closing Costs: The cost of selling a house in Pensacola includes taxes on selling a house, like Transfer Tax and Property Tax. It also consists of HOA, real estate attorney, and home warranty fees.
What Is the Process of Selling a House? Quick Summary📝
Whether you are tucked away in Pensacola or near the waterfront in Downtown, the best way to sell your house in the City of Five Flags starts with the right planning. To begin, prepare your home for sale, and click stunning photos. Then, decide how to list your home.
Price your home after checking the local trends. When your listing is live, you start getting showing requests. Remember, the buyer will conduct your home’s inspection before you can finally close the deal.
