Selling a House in Pensacola, FL: 7 Powerful Steps

Experts predict 2023 will be a strong buyer’s market. Home prices have declined by double-digit percentages in areas of City of Five Flags. And interest rates are expected to continue rising before they stabilize. By the end of 2023, home sellers will likely have to settle for a much lower selling price.

If you are thinking about selling your house in Pensacola, FL, you should start preparing now.

Sell Your House in Pensacola, FL in 7 Steps

Here are the 7 steps to selling a house in Pensacola in 2023’s slowing housing market.

Step 1: Hire a Listing Agent (or Don’t)

Gone are the days when selling your house meant interviewing several agents and finding the best one for your needs. Today, some of the best FSBO sites and tech brokerages will match you with top agents and get you listed on the MLS fast.

And they will assist you in every step of the transaction with a Realtor’s expertise paired with useful and efficient technology.

You have 4 options to sell your home in Pensacola.

1. List Your Home on a For Sale By Owner Website: Florida For Sale By Owner websites allow you to leverage technology in your home sale and save thousands in agent commissions. FSBO sites will also get you listed fast, typically within 24 to 48 hours. You get to retain control of your transaction by being able to engage directly with the buyer and buyer’s agent.
2. List with a Discount Real Estate Broker: The best discount real estate brokers in Florida offer all the services that traditional Realtors do but at discounted rates. They usually charge 1.5% to 3% commissions to list your home.
3. List with a Full-Service Realtor: We do not recommend hiring a full-service agent. You will have to pay a hefty real estate commission of 5% to 6%, which will decrease your net proceeds significantly. However, if you need hand-holding at each step, opt for local real estate agents in your neighborhood.
4. Sell Your Home to an iBuyer: An iBuyer can make a cash offer instantly and help you sell your house fast in Pensacola. They make cash offers as high as 100% of the fair market value. However, iBuyers have strict purchase criteria.

✍️ Pro Tip: Sell Your Distressed Property to Cash Home Buyers

Pensacola, FL cash home buyers typically offer 50% to 70% of the property’s Fair Market Value. They majorly deal in distressed and rental properties.

» Companies That Buy Houses for Cash: Check out our rankings.

Step 2: Price Your Home for Sale

Pricing your home competitively is critical for a successful sale. It is simple to arrive at a list price. Analyze the currently active and recently sold similar listings in your neighborhood. Refine the price further to nail down the exact list price.

In a hot sellers’ market, you can price your home up to 10% more than the neighborhood prices. Whereas in a buyer’s market, set your asking price slightly lower to beat the competition.

» How to Price Your Home for Sale: See how to nail down your list price in 6 steps!

Step 3: Hire a Pro Photographer

Professional photos can greatly impact the selling process by attracting more buyers. According to VHT Studio’s Analysis, homes photographed professionally sell 32% faster.

Hire a professional real estate photographer in Florida to create a portfolio of your house. A professional photographer can collate a portfolio that otherwise may not be possible if you take up the job.

Here are a few things you can do to ready your home for real estate photography in Pensacola, FL:

• Declutter & Depersonalize: Tidy up your place and keep the surfaces clean – coffee tables, countertops, etc. Keep trash cans, dirty dishes, towels, etc. away. Also, remove personalized items such as photos, keepsakes, fridge magnets, etc.
• Repaint Neutral: Neutral colors appeal to a larger pool of people. This will help in attracting more buyers.
• Keep the Lights On: Use light bulbs wherever necessary. Natural light works best for photography. Ensure to keep the curtains and blinds open.
• Improve Curb Appeal: Go for clear landscapes, fresh flowers, or exquisite wall paints. Remove dead plants, trees, etc.
• Hire a Professional Home Stager: According to RESA, staged homes can sell for up to $40,000 over the list price. Also, staged homes sell 9 days faster. Professional home staging companies in Florida will stage and prep your house for listing photographs and walkthroughs.

✍️ Pro Tip: Consider Virtual Home Staging

With virtual staging, you can get a realistically staged photograph or a video slideshow that can be uploaded with your MLS listing. And you can skip the hassle of actual home staging.

» Virtual Staging: Learn to stage your home digitally.

Step 4: List and Market Your Pensacola, FL Home

Homes listed on the Multiple Listing Service (MLS) sell faster and for 17% more. If you are working with a Pensacola Realtor, they will do the MLS listing for you.

FSBO sellers can opt for a Flat Fee service like Houzeo to list on the MLS. Houzeo will get you on the MLS for a small flat fee starting from $349. Your listing will be syndicated to 100+ real estate websites, giving your house the maximum exposure.

Apart from listing on the MLS, you may try some other unique ways to market your house. These may range from listing your house on Craigslist to sharing your Pensacola FSBO listings on social media.

» Creative Ways to Market a House: Here’re 18 unique ways to market Your FL home.

Listing Paperwork

The listing paperwork would mainly consist of the listing agreement and the Pensacola seller’s disclosure.

• Listing Agreement: A listing agreement will be signed between you and your local Florida real estate broker. It will allow your broker to list your property on the local Pensacola MLS and thereby find buyers for you as per your terms.
• Pensacola, FL Seller’s Disclosure: Florida seller disclosure statement is a standard checklist form. It allows you to disclose material defects and features of the property. The seller’s disclosure provides information about the property that may negatively affect the value of the house.

Step 5: Manage Showings

Typically, Realtors host open houses or arrange private showings. If you are selling a house in Florida without a Realtor you can use online tools to manage showings.

• Open Houses: According to the NAR, 92% of home buyers find open houses useful. Hosting an open house is a good low-pressure way to show your home to potential buyers. You may even attract unrepresented buyers, saving the entire buyer agent commissions.
• In-person Showings: Realtors in Pensacola, FL usually bring buyers and show them the house in person. But, if you are selling your home without a Realtor, we recommend you opt for an online showings tool that will help you manage showings.

With an online showing tool, buyers, and buyer agents can request and schedule showings. For instance, with Houzeo Showings, buyers and buyer agents can choose a particular showing slot as stated by you. The tool also provides features like requesting, rescheduling, updating and canceling showings.

Step 6: Review, Compare, and Negotiate Offers

With the right marketing strategy, you should have offers coming your way for your Pensacola home.

The next step would be to compare the offers. Most house sellers go with the highest bid. But here are additional factors you must weigh before settling on an offer:

• Is the buyer making a cash offer on your house?
• Has the buyer applied for a mortgage? Are they pre-approved or pre-qualified?
• Is the buyer willing to waive off some contingencies like home appraisal?
• Are buyers offering to negotiate the closing costs?

Keep these questions in mind when comparing offers. Typically, real estate brokers do such negotiations for you. As a For Sale By Owner seller, you can use offer management tools like Houzeo Offers. With Houzeo Offers you can make counter offers, call for the best offer, and a lot more.

» Highest and Best Offer: Is it a smart move in multiple offer situations?

Step 7: Close the Sale

Designated settlement agents handle the closing process in different states. Usually, an escrow agent, a real estate attorney, or a title company acts as a closing agent.

The closing process mainly consists of you completing the documentation, and paying the home-selling taxes and closing costs in Florida.

Documents Needed to Sell a House in Pensacola, FL

Some mandatory documents needed to make a successful real estate transaction in Pensacola are as follows:

• The HUD-1 or Closing Disclosure: A closing disclosure contains a summary of all the detailed costs for homes purchased with a mortgage. If you accept an all-cash offer, you may get the HUD-1, which is less common. These documents detail the amounts you’re charged for, your loan payoffs, and the net proceeds you will take to the bank.
• The Deed: It enables the legal transfer of title from the seller to the buyer. Read this document carefully to verify the legal description of the property, the deed book, and the Property Identification Number, if any.
• Settlement Statement: This statement summarizes all the expenses involved in the transaction. These expenses are usually split into whether they have been paid prior to closing or are due at the time of closing.
• Certificate of Title: It allows you to state that you have the right to sell your property.
• Two Forms of Official ID: A licensed notary will likely be involved in the closing process and will require you to swear on your identity. You will be required to furnish identity proof (like a passport, driving license, etc.) during the process. The closing process might also require you to produce secondary identity proof.

» Paperwork for Selling a House: Everything you need to know.

Taxes on Selling a House in Pensacola, FL

You will very likely pay the following taxes while selling your house in Pensacola:

• Transfer Tax: Transfer tax is a one-time fee (generally costs less than 1%) that sellers pay at the time of transferring the ownership between the two parties. You need to pay this tax to the local government body in your area.
• Property Tax: Property tax varies by county, but you will pay approximately 1% of the total home sale value to the government as property tax. You can claim a rebate if you have paid your property tax a year in advance. If you have not paid the tax, then you need to pay the pending amount.

Estimated Closing Costs for Seller in Pensacola, FL

Seller and buyers both pay separate closing costs at closing. Seller’s closing costs in Florida usually consist of HOA fees, escrow fees, real estate attorney fees, and home warranty fees.

Additionally, you need to pay the commissions for both the listing and the buyer agent, which is around 5% to 6%. If you offer seller concessions, then you might cover some buyer’s closing costs in Florida as well.

» Pensacola, FL Seller Closing Costs Calculator: Estimate your closing cost of selling a house in Pensacola, FL.

Bonus Tip: Avoid Agent Matching Services

Agent-matching services, like Clever Real Estate and Ideal Agent, advertise themselves as “free”. In reality, they will charge you 33% to 40% of the commission. So if you pay your agent 1.5% commission, the agent only gets 1% and Clever Real Estate retains 0.5%.

The company disguises this fee as a “Referral Fee” or a “Service Fee”. Clever also ensures that this fee is not disclosed on your settlement statement.

» Clever Real Estate Reviews: Read our full review of Clever Real Estate and the legal perils of agent-matching services.

Selling a Home in Pensacola FAQs

1. Can you sell your house as is in Pensacola, FL?

You can sell your home as is in Florida with cash home-buying companies. Cash home-buying companies will purchase your home in its existing condition within 48 hours. Cash home buyers usually make lowball offers at 50% to 70% of the fair market value.

2. What do you have to disclose when selling a house?

You have to furnish a seller disclosure statement and lead paint disclosure when selling a property in Pensacola, FL. Research Florida sellers’ disclosure laws, to learn more.

3. Is it a good time to sell a house in Pensacola, FL?

Mortgage rates are set to rise in 2023. As a result, home prices will decline and you may have to settle for less than the asking prices. So, if you are ready to sell your house in Pensacola, now is the best time to start. We recommend you research the best time to sell a house in Florida to maximize your net proceeds.

4. Can you sell a house while in probate in Pensacola, FL?

Yes, you can sell an inherited house in Florida in probate. You need to provide Petition for Order Authorizing the Sale of Real Property, a copy of the sales contract, a broker letter, etc. in front of the court. Upon approval of the documents, the court issues an order approving the sale.

5. How to sell a house without a Realtor in Pensacola, FL?

You can sell a house without a Realtor in Pensacola by listing your house on FSBO sites like Zillow, and Craigslist. We recommend hiring a Florida Flat Fee MLS service to list on the MLS. This ensures your house gets maximum exposure, and you attract more offers.

The Bottom Line

Selling a house in Pensacola, FL can be daunting if you do not find the right real estate agent. But, hiring a real estate agent will cost you a 3% commission.

If you are looking to save thousands in Florida real estate commission, sell your house with Houzeo.com. Houzeo is a tech-centric For Sale By Owner website and real estate platform that gives you access to tools only real estate agents have. Here’s how Houzeo works to maximize your savings and exposure.

Eager to Know More?

We’ve got you covered. Check out the following video to understand why Houzeo is one of the best for sale by owner websites in the U.S.

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Related Resources

• How to Stop Foreclosure in Florida: Learn how to save your house from foreclosure.
• Sell My House Fast in Pensacola, FL: Discover the best ways to sell your home fast.
• Sell My House Fast for Cash: Research your options to attract cash offers for your home.

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