From Park Shore to Port Royal, Naples home sellers saved up to $39,525 on an average $1,317,500 home with Flat Fee MLS Florida listing services. Instead of a 3% agent commission, you list your house on the local MLS for a flat fee, typically under $300.
But beware! Many of these services are infamous for hidden fees, which are disclosed to you only at closing. To save you from such unpleasant surprises, we’ve spent hundreds of hours researching the best Flat Fee MLS Naples services.
KEY TAKEAWAYS
- Flat Fee MLS saves you a whopping $39,500 on a median-priced $1,317,500 2-bed Naples home for sale.
- The 5 best Flat Fee MLS Naples services include Houzeo, Douglas Addeo, List With Freedom, Homecoin, and I Sold My House.
- Houzeo is Naples’ #1 Flat Fee MLS service because of its MLS exposure, quick listing process, smart tech, and 5-star customer support.
- Other companies include Douglas Addeo, rated 5/5 stars, List With Freedom, rated 4.7/5 stars, and Homecoin, rated 4.5/5 stars.
- Some Naples Flat Fee listing services sneak in hidden fees that drastically increase your expenses. So, check the company’s policies thoroughly to avoid surprises on closing day.
- To sell your Naples home quickly, a few mistakes to avoid are overpricing, including inaccurate listing details, and failing to market your property effectively.
Rankings: 5 Best Flat Fee MLS Naples Companies in 2025
| Flat Fee MLS Service | Price | 100% Online | Offer Management | Showing Management | 5-star Reviews | Mobile App |
|---|---|---|---|---|---|---|
| 1. Houzeo | $299 | ✅ | ✅ | ✅ | ✅ | ✅ |
| 2. Doug Addeo | $195 | ❌ | ✅ | ✅ | ❌ | ❌ |
| 3. List With Freedom | $89 | ❌ | ❌ | ✅ | ❌ | ❌ |
| 4. Homecoin | $95 | ❌ | ❌ | ❌ | ❌ | ❌ |
| 5. I Sold My House | $299 | ❌ | ❌ | ❌ | ❌ | ❌ |
Reviews: 5 Best Flat Fee Listing Services in Naples
1. Houzeo: Naples’ #1 Flat Fee MLS Service
100% ONLINE
Listing Fee: $249Houzeo dominates the Flat Fee MLS market with over 200k active Florida real estate listings. You get to choose from three packages:
- Silver Package – $249 + 0.5% at Close: This package offers MLS visibility for 6 months with 24 high-quality photos. You can take charge of showings and make unlimited changes to your listing. You also get a yard sign for free, if you submit a selfie with it.
- Gold Package – $299 + 1% at Close: You get all the Silver package benefits, plus unlimited photo uploads. Relevant documents, like Florida seller disclosures, automatically get assigned to you. You can review and sign them digitally.
- Platinum Package – $349 + 1.25% at Close: You get all the features in the Gold plan, along with a year-long listing duration. It also includes dedicated concierge support designed specifically for new home sellers.
Here’s why homeowners trust Houzeo as the #1 Florida Flat Fee MLS service:
- Max Exposure: Your Florida home listing will be visible on your local MLS and major real estate platforms like Zillow, Trulia, and Realtor.com.
- 100% Online: You can list your home, manage offers, and close deals, all at your fingertips with the powerful Houzeo Mobile App. To simplify the process, Houzeo will automatically assign the correct MLS paperwork based on your address.
- Instant Social Sharing: You can share your home listing with just a tap across social platforms like Facebook, WhatsApp, LinkedIn, and X.
- 5-Star Customer Service: You can get prompt, expert answers from Houzeo’s 5-star support team via chat 6 days a week. This helps you keep your home sale on track.
- No Hidden Fees: What you see is what you pay. All fees are disclosed upfront.
There are no dealbreakers.
» Is Houzeo Legit? Find out why savvy homeowners choose Houzeo to sell smarter, faster, and on their terms.
Houzeo boasts a 4.9 out of 5-star rating. Home sellers love its quick listing process and mobile app.
» Houzeo Reviews: Check out testimonials by over 11,000 satisfied customers who opted for Houzeo.
👉 Our Take: We recommend Houzeo’s Gold Plan for most home sellers. It gives you maximum exposure, big savings, and access to high-tech tools. You also get licensed broker assistance with home pricing, offer negotiations, inspections, and closing.
2. Douglas Addeo
NO HIDDEN FEES
Listing Fee: $195Douglas Addeo offers 4 listing packages to home sellers:
- Basic Package – $195: You can upload up to 6 home pictures with a listing term of 6 months.
- Basic Plus Package – $295: You can add up to 25 photos and you get a yard sign.
- Premium Package – $495: You can put 32 house photos and your listing term will be of 12 months.
- Full-Service Package – $895: Your listing term will be of 24 months and you get professionally clicked home pictures.
Douglas Addeo has some benefits for home sellers:
- Multiple Flat Fee Plans: You can choose from several packages tailored to your needs.
- Local Expertise: You get expert guidance and better deals with Douglas Addeo’s 20 years of real estate experience.
- Market Exposure: Your home listing is syndicated to Zillow, Trulia, and other popular websites for faster sales.
The following are the drawbacks of Douglas Addeo:
- Limited Coverage: They list only on the Florida MLS, making it unsuitable if you plan to relocate in the future.
- Limited Online Presence: Some tasks, like the filling of forms, have to be done manually.
Douglas Addeo has earned 5 out of 5 stars from 20 reviews on Houzeo.
» Douglas Addeo Reviews: Find out why Doug Addeo is an ideal choice for Florida home sellers to consider.
👉 Our Take: Douglas Addeo, a top Florida real estate broker with 28 years of experience, is an excellent choice for FSBO sellers. While his services have no major red flags, they are not fully online. Limited automation may delay the sale process.
3. List With Freedom
EXPERIENCED BROKER
Listing Fee: $89List With Freedom is a popular Flat Fee Multiple Listing Service that offers 3 packages:
- Gold Package – $89 + 0.5% at Close: You can list your home for 6 months with 25 photos and make unlimited changes. Online showing service, open house, a professional yard sign, and other services are available at additional charges.
- Platinum Package – $195 + 0.25% at Close: You get everything in the Gold plan, but instead of 25 photos, you can list with the maximum number of photos.
- Platinum Plus Package – $395 + 0.25% at Close: This package provides a 12-month listing term with an online showing service, virtual tour, and other features. Add-on services come with additional costs.
Here are some advantages of choosing List With Freedom:
- Affordable Pricing: Listing packages start as low as $89, making home selling accessible and budget-friendly.
- Unlimited Listing Changes: Regardless of the plan you choose, you can update your listing as often as needed at no extra cost.
- Extensive Nationwide Coverage: List With Freedom operates in over 45 states, providing broad market access for sellers across the U.S.
Here are some drawbacks of using List With Freedom:
- Extra Charges: You need to pay a compliance fee of 0.25% to 0.5% when your property is sold. This can significantly increase your expenses at closing.
- Costly Add-Ons: Optional services like virtual tours, open houses, and offer reviews increase transaction costs. List With Freedom charges $49 for a yard sign, and you have to pay the installation costs.
- Limited Online Showing Service: Online showing services are not available in all areas. Additionally, if the service is included in your listing package, the company doesn’t provide a refund or credit.
- No Mobile App: You handle all property management tasks through a web browser. You miss out on instant mobile notifications when buyers express interest. Also, it becomes less convenient to manage features like one-tap responses to inquiries or quick photo uploads.
List With Freedom has a 4.7 out of 5-star rating from 840+ reviews on Google.
» List With Freedom Reviews: Is this flat fee company the right choice for your home sale? Read our in-depth review to find out!
👉 Our Take: List With Freedom charges a 0.25% – 0.50% compliance fee at closing, which can significantly increase your expenses. Instead, opt for a Flat Fee MLS service that discloses all its fees upfront so you don’t get any surprises later.
4. Homecoin
AFFORDABLE SERVICE
Listing Fee: $149Homecoin offers a single Flat Fee MLS package:
- Listing Package – $149: You get a 12-month listing term with a free Homecoin sign.
Additional Services:
- Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Real Estate Photography: $182 (price varies by area)
- Seller Agent (varies): You can avail two packages for seller agent. Standard package costs $149/hr and the premium package costs $2,999.
Homecoin offers the following advantages to home sellers:
- Free Disclosures: You get all the necessary state and federal seller disclosures.
- Covers 22 States: You can avail Homecoin services in 22 states across America. Some of the major states they cover are Florida, California, Texas, and Arizona.
In our research, we found some limitations of Homecoin, which could make your experience less satisfactory:
- Essentials as Add-Ons: Homecoin will charge you extra for essential features like showing management and a lockbox.
- Variable Pricing by Location: Prices vary by location depending on your state. This makes it difficult to budget accurately without first checking your specific area’s pricing.
- No Offer Management: You lack a centralized system to track, compare, and manage multiple offers. This makes it difficult to organize competing bids and can lead to confusion when handling negotiations with several interested buyers.
- No Mobile App for iOS or Android: You manage all property tasks through their website. You miss out on instant mobile notifications when buyers express interest, and it becomes less convenient to respond to inquiries or upload photos on the go.
- Delayed Buyer Communication: You don’t receive buyer inquiries directly. All messages from interested buyers go to Homecoin first and then get forwarded to you. This creates an unnecessary delay in communication.
Homecoin has 4.4 out of 5 stars from 140+ reviews on Google.
» Homecoin Reviews: Is the company worth it? Read our blog to find out.
👉 Our Take: Homecoin offers only a single package for listing on the MLS. While the $149 flat fee is definitely attractive, the additional features, such as professional photography and lockbox rentals, come with a hefty price tag.
5. I Sold My House
NO HIDDEN FEES
Listing Fee: $299ISoldMyHouse.com offers 2 Flat Fee MLS packages to suit your needs:
- Get LISTED – $299: This package includes a listing term of 6 months and allows you to upload up to 10 photos of your home. It also comes with quick online customer service.
- Get SOLD – $399: With this package, you get a listing term of 12 months. You can upload the maximum photos allowed by the MLS and get online customer support.
Add Ons:
- 1 Month Featured Listing- $25
- 1 Realtors Combo Lockbox- $50
- 2 Realtors Combo Lockboxes- $90
- 1 Custom Printed Yard Sign- $75
- 2 Custom Printed Yard Signs- $140
Here are the benefits of choosing ISoldMyHouse.com:
- Maximum Exposure: Your listing is syndicated to major real estate websites like Zillow, Trulia, Redfin, etc., giving it nationwide exposure.
- FSBO Listing: Your home listed as ‘For Sale By Owner’ on ISoldMyHouse.com’s website. This makes your property accessible to buyers looking for such properties.
- Buyer Leads Forwarded: The buyer leads are forwarded to you, so you can negotiate directly without involving any agent.
- Free Cancellation: ISoldMyHouse.com allows you to cancel your listing any time before signing the listing agreement.
Here are some red flags to consider before choosing ISoldMyHouse.com:
- Poor Customer Reviews: Some customers have reported poor customer service. This includes confusing instructions and being redirected to a different service after already making a payment.
- Limited Marketing Support: ISoldMyHouse.com does not offer services such as professional real estate photography and showing management, limiting your marketing options.
- Lack of Agent Support: You don’t get agent assistance for selling your home. You need to handle everything from pricing and negotiations to paperwork and closing.
- Expensive Add-ons: Some important features as yard signs and lockboxes are not included in the packages. They require additional charges.
ISoldMyHouse.com has a 4.6 out of 5 rating based on 60+ reviews on Google.
» ISoldMyHouse.com Reviews: Read our in-depth analysis before making your choice.
👉 Our Take: ISoldMyHouse.com is a solid option for sellers who prefer to manage their sales independently. However, we don’t recommend them for those who need agent support, marketing assistance, or reliable customer service.
🚩Beware: Various Naples Flat Fee MLS Companies Have High Hidden Fees
The biggest issue with Naples Flat Fee MLS services is the high hidden fees. For example, some companies offer a $99 MLS listing but charge an undisclosed extra fee of $300+ for add-ons like a yard sign or lockbox. These hidden fees make your home sale more expensive, which ruins your experience with all the nickel and diming!
👉 Ready to List Your Home? Houzeo discloses all its fees upfront on the Flat Fee MLS Naples pricing page!
How Does a Flat Fee Multiple Listing Service in Naples Work?
A Flat Fee MLS listing service allows you to list your home on the MLS for a fixed fee. However, only licensed agents have direct access to the MLS. They partner with agents, all you have to do is choose a plan that suits your needs. And voila! You save thousands.
With thousands of New Yorkers and New Jerseyans moving to Florida, your property will gain exposure to a larger pool of potential buyers. Once your property is listed on the MLS, agents can share it with interested buyers looking for houses for sale in Naples.
How Much Can You Save With a Flat Fee MLS Service in Naples?
Almost $39,500!
That’s the power of flat fee listings in Naples. Traditional listing agents can’t survive without their 3% MLS listing fees. But that would cost you tens of thousands of dollars in cities like Pelican Bay, Indigo Lake Estates, and Collier County. For example, for a home priced at $1,317,500, you would have to pay $39,525 in agent fees.
On the other hand, Flat Fee Naples MLS listing services charge you a one-time upfront fee of just $199 to $500. So, you’d save around $39,500!
How to List My Home on MLS in Naples via Houzeo?
Here’s how to sell your house by owner in Florida with Houzeo:
- Create Your Account: Download the Houzeo Mobile App or go to Houzeo.com and click “Start Listing Now.” You’ll then have to provide basic information, like your name, contact details, etc., to set up your account.
- Add Property Details and Photos: Go to the Houzeo dashboard and click “Sell a Property.” Submit details about your home, such as the number of rooms and baths, square footage, etc. Also, upload high quality pictures and highlight what makes your Naples home special!
- Choose Your MLS Plan: Houzeo offers 3 flat fee packages. Once you select a plan, the necessary documents will be automatically assigned to you.
- Set Your Asking Price: Use online tools such as a home worth calculator to check the value of your home and set the asking price accordingly.
- Sign the Listing Agreement: Review and sign the listing agreement and complete the paperwork. If everything is in order, the real estate broker will make your listing live within 48 hours.
Pros and Cons of Listing With Naples Flat Fee MLS Services
Here are some pros and cons of listing your Naples home with Flat Fee MLS services:
✅ Pros
- Great Savings: For a Flat Fee MLS service in Naples, you typically pay a fixed MLS listing cost, up to $300. With an affordable Flat Rate MLS service, you can list your home for sale by owner and save up to $72,214 on an average $1,317,500 home.
- Max Exposure: Your home listing is shared with major real estate websites in Florida like Zillow, Redfin, and Trulia. This makes your home visible to local and national buyer agents.
- Full Control: Just like with the best For Sale By Owner sites in Florida, you can set your price, negotiate directly with buyers, and control the showing schedule with a Flat Fee Naples real estate broker.
❌ Cons
- Limited Support: When you choose pocket-friendly plans ranging from $75 to $99, you likely end up handling a lot of paperwork, pricing, and negotiation all by yourself.
- Add On Charges: Even some of the best Naples Flat Fee MLS listing services do not offer critical marketing tools like yard signs, open house schedules, and pricing assistance in their basic packages. You will likely pay $500 to $1,000 more in add-ons.
- Hidden Fees: One of the biggest cons of working with Flat Fee Naples listing services is the hidden fee disclosed at the closing table. It’s so late you can’t even back out of the contract now!
- Time Commitment: Flat Fee MLS services mostly offer virtual broker assistance. You will have to dedicate significant time to market, list, and eventually sell your Naples home.
Mistakes to Avoid With a Naples Flat Fee MLS Service 🚫
To sell a home successfully in Naples, ensure that you do not:
- Overprice Your Property: An unrealistic listing price can drive away serious buyers and increase your home’s days on market. Compare the house prices in Florida before setting your listing price.
- Forget to Prepare Your Home: Most buyers aren’t interested in shabby homes needing repairs and maintenance. If you’re serious about selling, improve your curb appeal, declutter your home, and make minor fixes to attract offers.
- Neglect Marketing Efforts: MLS exposure is great, but it’s not enough in Naples’ competitive market. Use traditional marketing tactics like yard signs to attract drive-by traffic. Learning how to sell a house on Facebook Marketplace is another great way to get more offers.
- Ignore Legal and Paperwork Requirements: FSBO paperwork is complex. But that’s not a good enough reason to overlook crucial documents like a Florida seller disclosure. Remember to consult with a real estate attorney to verify your contracts.
- Provide Incomplete or Inaccurate Listing Details: Falsifying your listing information is the fastest way to get sued in Naples. Not only do you risk the deal falling through, but the MLS will also penalize you with a hefty fine. Double-check your listing to avoid more expenses.
- Dismiss Buyer Inquiries and Offers: Serious buyers have many housing options to choose from in the current market. Respond promptly to all inquiries and offers to avoid losing out on a serious buyer.
- Choose the Wrong Flat Fee MLS Service: The wrong flat fee company will drown you in hidden fees, outdated tech, expensive add-ons, and poor customer support. Why throw away more than $500 for nothing when you can get superior service at just $299?
» Houzeo Reviews: Read what over 11,000 customers have to say about Houzeo -Naples’s #1 home selling website.
