From St. Louis to Kansas, more Missourians are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $14,000 on a median $271,100 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Key Takeaways:
- Save thousands in agent commissions by using one of Missouri ’s best For Sale By Owner websites to sell your home.
- The top FSBO websites in Missouri are Houzeo, BuySelf Realty, Homecoin, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in Missouri because of its MLS exposure, smart tech, and 5-star customer support.
- BuySelf Realty follows with unlimited listing changes and provides help with paperwork, closing costs, negotiation etc.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- Remember, MLS is the most powerful tool to reach serious buyers and agents across Missouri.
Rankings: 5 Best For Sale By Owner Websites in Missouri
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service* |
|---|---|---|---|---|---|
| 1. Houzeo.com | $479 | ✅ | ✅ | ✅ | ✅ |
| 2. BuySelf Realty | $299 | ❌ | ✅ | ❌ | ❌ |
| 3. Homecoin | $95 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Missouri:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Missouri MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo: Missouri’s #1 FSBO Website
MAX EXPOSURE
Listing Fee: $479Houzeo dominates the For Sale By Owner market with more active real estate listings than any competitor. You get 3 FSBO listing packages with MLS access:
- Silver Package – $479: You get to upload 24 photos and for 6 months, with visibility on Zillow, Trulia, Realtor.com, etc. You can make unlimited changes to your listing. You also get a yard sign for free, if you submit a selfie with it.
- Gold Package – $549: You get all the Silver package perks, plus unlimited photo uploads. Relevant documents, such as seller disclosures, are automatically assigned to you, and you can easily review and sign them digitally.
- Platinum Package – $569: In this package you get virtual full assistance from a licensed broker and a 12-month listing term. You can also request a listing draft or activation within 12 business hours.
Note: Based on the plan you choose, there's an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo America’s #1 FSBO website:
- Max Exposure: Along with the MLS, your property is visible on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 100% Online: The Houzeo Mobile App brings home listing, offer management, and closing right at your fingertips.
- 5-Star Customer Service: Houzeo has a fully-staffed customer service desk with a 5-star rating for prompt assistance.
- Instant Social Sharing: You can share your home listing with just a tap across social platforms like Facebook, WhatsApp, LinkedIn, and X.
- No Hidden Fees: You get to skip the listing agent commission and pay a small flat fee to list your home on the MLS. Houzeo discloses all its fees upfront on its website.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation that helps you set a listing price.
- Dual Agency Feature: You can opt to have your listing agent represent both you and an unrepresented buyer. This can help to reduce the commission fees and simplify your real estate transaction.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. BuySelf Realty
BEGINNER FRIENDLY
Listing Fee: $249-$599Buyself offers 2-3 FSBO listing packages:
- $249 Package – $599 Package: You can upload at least 5 photos and list your house in the local MLS. You can also access key lockbox and FSBO yard sign. However, their packages, services, and prices vary by county.
BuySelf Realty offers the following advantages:
- Free Listing Changes: You can make as many changes as you want for free.
- Wide Market Exposure: Your home will be displayed on all major real estate websites like Realtor.com, Zillow, Trulia, etc.
- Additional Services: You receive help with paperwork, closing costs details, negotiation, and general seller support throughout the process.
In our research, we found some limitations of listing with Buyself:
- Lack of Standardized Pricing: Their MLS packages vary by county. This means that you may end up paying more in certain counties.
- Outdated UI: Customer reviews suggest that sellers find it difficult to navigate the company website.
- Limited Marketing Support: BuySelf does not offer services such as professional real estate photography, open houses, and offer review. This limits your marketing options.
- No Mobile App: Even though they offer support via phone or email, they do not have the convinience of a mobile app.
Buyself, Inc. has a rating of 4.9 out of 5 stars from 235+ total reviews on Google.
» BuySelf Realty Reviews: Read our in-depth analysis on Buyself, Inc.
👉 Our Take: BuySelf Realty is a good option for first-time home sellers. They allow free multiple listing changes across all packages, plus extra photos in some counties. However, we don’t recommend them due to inconsistent pricing that varies by county.
3. Homecoin
AFFORDABLE PACKAGES
Listing Fee: $95Homecoin offers two packages, but only one of them includes a Flat Fee MLS listing:
- FSBO Listing – $0: You can list your home on Homecoin’s website with unlimited photos. Your information is added to the listing so buyers reach out to you directly. You also get a short link to your listing.
- Listing Package – $95: List your property on the MLS and it will show up on sites like Zillow and Redfin. The listing stays active for 12 months, includes free disclosure forms, and you can cancel anytime.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
Homecoin offers certain benefits to help you list on the MLS:
- Free Disclosures: You get all necessary state and federal seller’s disclosures at no extra cost.
- Cancellation: You can cancel your listing anytime.
- 12 month listing: Your listing will stay active on the MLS for a full 12 months.
In our research, we found some limitations of Homecoin:
- Paid Add-ons: Home coin charges you extra for essential features like lockbox, signpost, etc. This increases the overall cost.
- Key Features Missing: You do not get tools for listing and showing time management, or offer negotiation.
Homecoin has 4.6 out of 5 stars from 110+ reviews on Google.
» Homecoin Reviews: Is this FSBO service worth it? Find out here!
👉 Our Take: We don’t recommend Homecoin. The FSBO package doesn’t offer enough exposure, and the Listing package leaves out important services. You’ll end up paying more for basic features without getting the tools you truly need.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Missouri here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies with Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Missouri and reduces your savings.
For Sale By Owner Websites Missouri: How Much Can You Save?
Thousands! Maybe even almost $14,000 on a $271,100 home in the Show-Me State.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $479—that’s less than a steak dinner for the whole family in Kansas City! You can save a whopping $14,432 and use it for a beach vacation, a getaway at the Lake of the Ozarks, or a road trip along Route 66.
| Service Provider | Fee in Missouri | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $16,266 | $0 |
| Houzeo | Fixed Fee – $479 + $1,356 | $14,432 |
How to Choose the Best FSBO Website in Missouri?
To choose one from the top For Sale By Owner websites in Missouri, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers Flat Fee MLS in Missouri for better exposure. It will lead to more buyers and a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home with Missouri’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Missouri:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Missouri. Your property will be visible on every real estate website from St. Louis to Branson.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the beach, exploring the Mark Twain National Forest, or stuck on the WB I-70.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold in the cozy town of Missouri.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Missouri to flaunt that charming front porch of your Cape Girardeau home. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Missouri’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Missouri FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like serving ribs in Kansas City without burnt ends. Use Houzeo if you’re wondering how to list your home on Missouri MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current Missouri housing market. Overprice, and buyers will disappear faster than a snowflake in a St. Louis summer. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to a Cardinals game in a Cubs jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than floats at the Dogwood Festival Parade.
- Overlook Seller Disclosures: Legal forms and Missouri seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on a wet Schnucks floor. Hire a Missouri real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like they’re bidding on livestock at the Missouri State Fair, don’t go for the first offer. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for Missouri homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – Missouri’s best home selling website.
