From Ashland to Madison, more Wisconsinites are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $17,500 on a median $329,000 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Key Takeaways:
- Save thousands in agent commissions by using one of Wisconsin’s best For Sale By Owner websites to sell your home.
- The top FSBO websites in Wisconsin are Houzeo, Lake Country Flat Fee, FSBO.com, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in Wisconsin because of its MLS exposure, smart tech, and 5-star customer support.
- Lake Country Flat Fee provides listing changes without additional cost and negotiation assistance, showings coordination, and more.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- Remember, MLS is the most powerful tool to reach serious buyers and agents across Wisconsin.
Rankings: 5 Best For Sale By Owner Websites in Wisconsin
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service |
|---|---|---|---|---|---|
| 1. Houzeo.com | $299 | ✅ | ✅ | ✅ | ✅ |
| 2. Lake Country Flat Fee | $3,995 | ❌ | ✅ | ❌ | ❌ |
| 3. FSBO.com | $399 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner.com | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Wisconsin:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Wisconsin MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo: Wisconsin’s #1 FSBO Website
MAX EXPOSURE
Listing Fee: $299Houzeo dominates the For Sale By Owner market with more active real estate listings than any competitor. You get 3 FSBO listing packages with MLS access:
- Silver Package – $299: You get to upload 24 photos and for 6 months, with visibility on Zillow, Trulia, Realtor.com, etc. You can make unlimited changes to your listing. You also get a yard sign for free, if you submit a selfie with it.
- Gold Package – $349: You get all the Silver package perks, plus unlimited photo uploads. Relevant documents, such as seller disclosures, are automatically assigned to you, and you can easily review and sign them digitally.
- Platinum Package – $399: In this package you get virtual full assistance from a licensed broker and a 12-month listing term. You can also request a listing draft or activation within 12 business hours.
Note: Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo America’s #1 FSBO website:
- Max Exposure: Along with the MLS, your property is visible on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 100% Online: The Houzeo Mobile App brings home listing, offer management, and closing right at your fingertips.
- 5-Star Customer Service: Houzeo has a fully-staffed customer service desk with a 5-star rating for prompt assistance.
- Instant Social Sharing: You can share your home listing with just a tap across social platforms like Facebook, WhatsApp, LinkedIn, and X.
- No Hidden Fees: You get to skip the listing agent commission and pay a small flat fee to list your home on the MLS. Houzeo discloses all its fees upfront on its website.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation that helps you set a listing price.
- Dual Agency Feature: You can opt to have your listing agent represent both you and an unrepresented buyer. This can help to reduce the commission fees and simplify your real estate transaction.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. Lake Country Flat Fee
GREAT LOCAL EXPOSURE
Listing Fee: $3,995Lake Country Flat Fee provides only one full-service package:
- Full-Service Flat Fee Listing – $3,995: The package includes listing changes, CMA and expert advice, a FSBO yard sign, negotiation assistance, showings coordination, and more.
🚩Additional Charges: You may need to compensate the buyer’s agent with a 2.4% commission, which can be negotiated or reduced. This amount is in addition to the $3,995 fee.
Lake Country Flat Fee offers its services in 9 counties. Here are some advantages of listing with them:
- Comparable Market Analysis and Listing Advice: Lake Country Flat Fee compares recently sold properties and current active listings to help you price your home competitively.
- Free Listing Changes: You can make changes to your listing, including the price, photos, text, etc., for no additional fees.
In our research, we found some dealbreakers with Lake Country Flat Fee:
- Expensive Package: Lake Country Flat Fee charges a high upfront price and adds a 2.4% closing cost, making it more expensive than many competitors offering similar services.
- Limited Coverage: Lake Country Flat Fee covers only 9 counties in the state of Wisconsin. You cannot list your property if it’s located somewhere else.
Lake Country Flat Fee has 4.9 out of 5 stars from 254+ reviews on Google.
» Lake Country Flat Fee Reviews: Here’s the in-depth review of the FSBO site to help you make an informed decision.
👉 Our Take: Lake Country Flat Fee has a highly experienced real estate team to assist you. However, they offer only one package for $3,995, which is expensive compared to its competitors. Additionally, they do not cover the entire state of Wisconsin.
3. FSBO.com
NATIONAL REFERRAL COMPANY
Listing Fee: $99.95 - $399.95FSBO.com offers two packages for home sellers, but only one includes MLS listing:
- FSBO Package – $99.95: Your home is listed on FSBO.com for 6 months with unlimited photos and one video. In some states, it is also visible on Redfin.com. You need to pay extra for yard sign and other supplies.
- MLS Package – $399.95: You can list your home on MLS and FSBO.com for 6 months. It will be visible on top real estate websites like Zillow, Realtor.com, Trulia, etc. The services in this package vary from state to state.
Add-on Supplies:
- FSBO Yard Sign- $16.99
- For Sale By Owner sign- $8.99
- Open House Sign- $10.99
- Metal Sign Holders- $26.95
Here are some benefits of selling with FSBO.com:
- Affordable FSBO Listing: You can list your home on FSBO.com and Redfin for just $99.95. However, you won’t get MLS exposure.
- User-Friendly Interface: They offer a straightforward listing process on their platform. They also have tools to upload photos and set prices.
- Nationwide Coverage- FSBO.com provides services in all the states of US. However, the services included in MLS package vary based on the states.
Here are some red flags attached with FSBO.com that you must check:
- Limited Automation: FSBO.com doesn’t have a mobile app and the listing process is manual. This can delay the process.
- Extra Charges for Listing Photos: The MLS package doesn’t mention anything about allowed number of photos. You need to pay extra for the same.
- Expensive à la carte Services: To attract multiple offers they provide services, like yard signs, as add-ons which increases the overall costs.
FSBO.com has 2.9 stars out of 5 from 2 reviews on Trustpilot.
» FSBO.com Reviews: Read more to know about the one of the oldest FSBO websites.
👉 Our Take: We recommend FSBO.com to experienced home sellers who can market their properties and handle negotiations on their own. However, they lack tools to manage listing, offers and showings that are required for first time home sellers.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Wisconsin here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies With Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Wisconsin and reduces your savings.
For Sale By Owner Websites Wisconsin: How Much Can You Save?
Thousands! Maybe even almost $17,500 on a $329,000 home in the Badger State.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $299—that’s less than a Friday night fish fry! You can save a whopping $17,796 and use it for a golfing weekend in Kohler, a brand-new snowmobile, or some live music at Summerfest.
| Service Provider | Fee in Wisconsin | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $19,740 | $0 |
| Houzeo | Fixed Fee – $299 + $1,645 | $17,796 |
How to Choose the Best FSBO Website in Wisconsin?
To choose one from the top For Sale By Owner websites in Wisconsin, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers MLS listing in Wisconsin for better exposure. It will lead to more buyers and a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home With Wisconsin’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Wisconsin:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Wisconsin. Your property will be visible on every real estate website from Ashland to Madison.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the cabin up north, ice fishing on a frozen lake, or stuck on the Beltline.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold before the first snowfall.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Wisconsin to highlight the charm of your Door County cottage. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Wisconsin’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Wisconsin FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like throwing a tailgate party at Lambeau Field in July. Use Houzeo if you’re wondering how to list your home on Wisconsin MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current Wisconsin housing market. Overprice, and buyers will disappear faster than a potluck dish at a church supper. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to Lambeau in a Bears jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than fans rushing in.
- Overlook Seller Disclosures: Legal Forms and Wisconsin seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on ice outside a local tavern. Hire a Wisconsin real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like a yard sale in the Northwoods, don’t cave. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground like a fisherman waiting for his trophy catch.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for Wisconsin homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – Wisconsin’s best home selling website.
