From Logan to St. George, more Utahns are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $30,500 on a median $563,100 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Key Takeaways:
- Save thousands in agent commissions by using one of Utah’s best For Sale By Owner websites to sell your home.
- The top FSBO websites in Utah are Houzeo, ARI Realty, Intermountain Properties, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in Utah because of its MLS exposure, smart tech, and 5-star customer support.
- ARI Realty charges 0.75% of the sales price as a service charge at closing and provides services like professional photos, a lockbox, and home showings.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- Remember, MLS is the most powerful tool to reach serious buyers and agents across Utah.
Rankings: 5 Best For Sale By Owner Websites in Utah
| FSBO Website | Fee | 100% Online | MLS Access | Online Showings & Offers | 5 Star Customer Service |
|---|---|---|---|---|---|
| 1. Houzeo.com | $249 | ✅ | ✅ | ✅ | ✅ |
| 2. ARI Realty | 0.75% at Close | ❌ | ✅ | ❌ | ✅ |
| 3. Intermountain Properties | $99 - $199 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Utah:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Utah MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, and Trulia.
- Free FSBO Websites: They provide a free listing on their own website, but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo: Utah’s #1 FSBO Website
BEST FSBO WEBSITE
Listing Fee: $249Of all the FSBO websites, Houzeo has the most number of homes for sale. Houzeo offers 3 FSBO listing packages with MLS access:
- Silver Package – $249: Your property gets an MLS listing with 24 photos, and for 6 months. It is also visible on Zillow, Trulia, Realtor.com, etc. With this package, you can make unlimited changes to your listing.
- Gold Package – $299: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $349: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Along with the MLS, your property gets visibility on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk with 5-star rating for prompt assistance.
- No Hidden Fees: You bypass the listing agent commissions and pay a small flat fee to list your home on the MLS. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. ARI Realty
GOOD MARKET EXPOSURE
Listing Fee: 0.75% at ClosingARI Realty offers only one listing package to Utah home sellers:
- Full-Service Flat Fee Listing – 0.75% at Closing: The company does not charge any upfront listing fee. You only have to pay 0.75% of the sales price at closing. Moreover, they provide extensive services like professional photos, a lockbox, home showings, FSBO yard sign, negotiations and closing assistance, and an e-signature platform.
These are some highlights for listing with ARI Realty:
- Wide Market Exposure: Your listing gets syndicated to Realtor, Zillow, UtahRealEstate.com, and other local websites.
- Dedicated Coordinator Service: You are assigned a personal transaction coordinator to assist you throughout the closing process.
- Competitive Market Analysis: They provide a CMA report to price your property competitively.
- Phone and Email Support: All listing confirmations and updates are provided to you over the phone, email, or text.
Here are some drawbacks about ARI Realty:
- Lack of Tech: They don’t have a mobile app to make the selling process easy.
- Slow Response Time: Based on customer reviews, ARI Realty tends to have a slow response time.
- Lack of Proper Advice: They don’t give proper advice or help with valuation to home sellers.
- No Full-Service Support: They do not include pricing guidance, or listing agreement reviews, which can be challenging for inexperienced sellers.
ARI Realty has 5 out of 5 stars from 210+ total reviews on Google.
👉 Our Take: ARI Realty offers only 1 full-service package with zero listing charges. However, having only one option means no flexibility to upgrade or downgrade services as needed.
3. Intermountain Properties
LOCAL EXPOSURE
Listing Fee: $199Intermountain Properties provides 2 FSBO packages with MLS access for Utah home sellers:
- Basic MLS – $99: With this package you can list your house for only 1 month on the MLS without necessary services like broker advice and consultation.
- Premium MLS – $199: Your house is listed for 12 months with up to 35 photos. You can also avail open house postings to increase visibility.
Intermountain Properties offers certain benefits to help you list on the MLS:
- Wide Market Exposure: Your listing is syndicated to major websites like Zillow, Trulia, HomeFinder, Oodle, and other local MLS platforms. This broad online presence will help your property reach potential buyers and increase the chances of a faster sale.
- Listing Flexibility: You can pause and restart your MLS listing at any time—completely free of charge. There are no extra fees for making these adjustments.
Here are some Drawbacks of Intermountain Properties:
- Lack of Tech: While the company offers mostly online processes, it does not provide a dedicated mobile app for users.
- No Refund Policy: A full refund may only be requested before your listing goes live on the MLS. Once the listing is activated, the full fee is considered earned and becomes non-refundable—even if you cancel later.
- Paid Marketing Services: You’ll have to pay an additional $700 for essential services like offer negotiations, handling multiple offers, paperwork, etc.
Intermountain Properties has 4.8 out of 5 stars from 80+ total reviews on Google.
👉 Our Take: Intermountain Properties offers affordable Flat Fee MLS packages for Utah home sellers, providing broad market exposure and listing flexibility. However, their basic plan offers short-term duration and limited services, and they lack a dedicated mobile app.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Utah here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies With Hidden Fees
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Utah and reduces your savings.
For Sale By Owner Websites Utah: How Much Can You Save?
Thousands! Maybe even almost $30,500 on a $563,100 home in the Beehive State.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $249—that’s less than a smoked trout brunch in Ogden! You can save a whopping $30,722 and use it for a ski trip, a mountain bike upgrade, or some outdoor adventures in the Utah mountains.
| Service Provider | Fee in Utah | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $33,786 | $0 |
| Houzeo | Fixed Fee – $249 + $2,816 | $30,722 |
How to Choose the Best FSBO Website in Utah?
To choose one from the top For Sale By Owner websites in Utah, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers Flat Fee MLS service in Utah for better exposure. It will lead to more buyers and a higher selling price while maximizing on savings.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home With Utah’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Utah:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Utah. Your property will be visible on every real estate website from Salt Lake City to St. George.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re hiking in Zion, skiing in Park City, or stuck in traffic on I-15.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold under the clear Utah sky.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Utah to showcase that stunning mountain view from your Cottonwood Heights home. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Utah’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Utah FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like trying to ski the Wasatch without snow. Use Houzeo if you’re wondering how to list your home on Utah MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: To sell your home quickly in the current Utah housing market, you need an estimate of your property’s value. Without it, you may price your house inaccurately. An asking price that’s too high will scare buyers away. Too low, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to Temple Square in hiking boots and muddy clothes. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than tourists to Moab in spring.
- Overlook Seller Disclosures: Legal forms and Utah seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone sliding down a slip-n-slide at a Pioneer Day celebration. Hire a Utah real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like it’s a bargain find at a Provo thrift store, don’t roll over. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground like a Utah Jazz fan defending Collin Sexton.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for Utah homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – Utah’s best home selling website.
