From Detroit to Ann Arbor, more Michiganians are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $14,500 on a median $269,500 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Key Takeaways:
- Save thousands in agent commissions by using one of Michigan’s best For Sale By Owner websites to sell your home.
- The top FSBO websites in Michigan are Houzeo, Homecoin, Kermath Realty, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in Michigan because of its MLS exposure, smart tech, and 5-star customer support.
- Homecoin follows with maximum photo uploads, 12-month active listings, and free disclosure forms.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- Remember, MLS is the most powerful tool to reach serious buyers and agents across Michigan.
Rankings: 5 Best For Sale By Owner Websites in Michigan
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service |
|---|---|---|---|---|---|
| 1. Houzeo.com | $249 | ✅ | ✅ | ✅ | ✅ |
| 2. Homecoin | $399 | ❌ | ✅ | ❌ | ❌ |
| 3. Kermath Realty | $299-$998 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Michigan:
- Paid FSBO Websites: The paid websites let you list your home FSBO on Michigan MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo: Michigan’s #1 FSBO Website
BEST FSBO WEBSITE
Listing Fee: $249Of all the FSBO websites, Houzeo has the most number of homes for sale. Houzeo offers 3 FSBO listing packages with MLS access:
- Silver Package – $249: Your property gets an MLS listing with 24 photos, and for 6 months. It is also visible on Zillow, Trulia, Realtor.com, etc. With this package, you can make unlimited changes to your listing.
- Gold Package – $299: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $349: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Along with the MLS, your property gets visibility on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk with 5-star rating for prompt assistance.
- No Hidden Fees: You bypass the listing agent commissions and pay a small flat fee to list your home on the MLS. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. Homecoin
AFFORDABLE PACKAGES
Listing Fee: $95Homecoin offers two packages, but only one of them includes a Flat Fee MLS listing:
- FSBO Listing – $0: You can list your home on Homecoin’s website with unlimited photos. Your information is added to the listing so buyers reach out to you directly. You also get a short link to your listing.
- Listing Package – $95: List your property on the MLS and it will show up on sites like Zillow and Redfin. The listing stays active for 12 months, includes free disclosure forms, and you can cancel anytime.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
Homecoin offers certain benefits to help you list on the MLS:
- Free Disclosures: You get all necessary state and federal seller’s disclosures at no extra cost.
- Cancellation: You can cancel your listing anytime.
- 12 month listing: Your listing will stay active on the MLS for a full 12 months.
In our research, we found some limitations of Homecoin:
- Paid Add-ons: Home coin charges you extra for essential features like lockbox, signpost, etc. This increases the overall cost.
- Key Features Missing: You do not get tools for listing and showing time management, or offer negotiation.
Homecoin has 4.6 out of 5 stars from 110+ reviews on Google.
» Homecoin Reviews: Is this FSBO service worth it? Find out here!
👉 Our Take: We don’t recommend Homecoin. The FSBO package doesn’t offer enough exposure, and the Listing package leaves out important services. You’ll end up paying more for basic features without getting the tools you truly need.
3. Kermath Realty
LOCAL EXPOSURE
Listing Fee: $299Kermath Realty offers 4 FSBO packages with MLS access to home sellers:
- Bronze Package – $299: You can list your house for 6 months and upload up to 6 photos. You can also avail services like printable color flyers, buyer lead forwarding, and a regular yard sign.
- Silver Package – $399: You can list your house for 12 months and add up to 35 photos. The package also offers 3 open house postings and virtual tours.
- Gold Package – $998: This is a full-service package. You get direct assistance from a broker to help you sell your home.
- Platinum Package – $389: Although you get the same features as that of the Gold Package, this plan is priced at a lower rate. However, you need to pay 1/2% of the sales price at closing.
🚩 Compliance Fee: Sellers must pay an MLS compliance fee at closing—0.25% for Limited Service plans (Bronze and Silver) and 0.01% for Full Service plans (Gold and Platinum), separate from package costs.
In terms of value, Kermath Realty is a good option. Here are some of its advantages:
- Listing on Data Feed Sites: Your listing will appear on all data feed sites, just like with a traditional agent, ensuring maximum exposure.
- Direct Buyer Leads: You can interact with the buyers and negotiate with them directly with no agent involvement.
- Color Flyers With All the Listings: Each listing includes a color flyer that you can hand out at open houses or post on your FSBO yard sign.
In our research, we found some major deal breakers with Kermath Realty:
- Only for Experienced Sellers:The Bronze and Silver plans from Kermath Realty are not ideal if you are selling a home my owner. If you require even a little support, you should pick the Gold or Platinum plan, which can be expensive.
- Limited Coverage: Kermath Realty only operates in Michigan. If your house is outside the state then you cannot list with them.
- Unclear Listing Upgrades: There is no information on Kermath Realty’s website about whether you can change your listing after it goes live. This is an essential feature these days.
Kermath Realty has 4.3 out of 5 stars from 75+ reviews on Google.
» Kermath Realty Reviews: Read Kermath Realty’s reviews and choose accordingly.
👉 Our Take: We don’t recommend Kermath Realty for most home sellers. Their 0.25% – 1% compliance fee at closing can significantly increase your expenses. Instead, you must opt for a Flat Fee MLS service that discloses all its fees upfront so you don’t get any surprises later.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Michigan here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies with Hidden Fees?
Some FSBO companies come with hidden fees that they don’t mention in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a house in Michigan and reduces your savings.
For Sale By Owner Websites Michigan: How Much Can You Save?
Thousands! Maybe even almost $14,500 on a $269,500 home in the Wolverine State.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $249—that’s less than a Detroit-style pizza feast! You can save a whopping $14,574 and use it for a getaway to Mackinac Island, a boat for the Great Lakes, or a scenic trip to the Upper Peninsula.
| Service Provider | Fee in Michigan | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $16,170 | $0 |
| Houzeo | Fixed Fee – $249 + $1,348 | $14,574 |
How to Choose the Best FSBO Website in Michigan?
To choose one from the top For Sale By Owner websites in Michigan, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers Flat Fee MLS listing in Michigan for better exposure. It will lead to more buyers and a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home with Michigan’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in Michigan:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Michigan. Your property will be visible on every real estate website from Detroit to Ann Arbor.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at a cottage in the Grand Rapids, cruising down Woodward Avenue, or stuck on I-94.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and effortless. But don’t break your bank—choose the plan that’ll get your home sold under the Pure Michigan sky.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in Michigan to capture that stunning lakefront view in your Traverse City home. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—Michigan’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a Michigan FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like planning a beach day on Lake Michigan in the middle of January. Use Houzeo if you’re wondering how to list your home on Michigan MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current Michigan housing market. Overprice, and buyers will slip away like sand through your fingers. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like attending a Tigers game in the wrong jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than the waves crashing on the shore.
- Overlook Seller Disclosures: Legal forms and Michigan seller disclosures are mandatory. Miss something, and you’ll be dealing with consequences faster than the cherry blossoms bloom in the city. Hire a Michigan real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like someone trying to get Red Wings tickets for the cost of a minor league game, don’t fold. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for Michigan homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – Michigan’s best home selling website.
