From High Point to Cape May, more New Jerseyans are selling their homes FSBO than ever before. Millennials lead the way, with over 55% comfortable selling their homes themselves. FSBO home sellers want to maximize their savings while retaining full control of their sale.
With the right FSBO site, you can save over $29,500 on a median $549,100 home. But beware of cheap services with hidden fees and low buyer exposure. That’s why we’ve spent thousands of hours researching and ranking the best For Sale By Owner websites for you!
Key Takeaways:
- Save thousands in agent commissions by using one of New Jersey’s best For Sale By Owner websites to sell your home.
- The top FSBO websites in New Jersey are Houzeo, NJ Real Estate Boutique, Homecoin, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in New Jersey because of its MLS exposure, smart tech, and 5-star customer support.
- NJ Real Estate Boutique follows with unlimited listing changes and maximum photo uploads.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- Remember, MLS is the most powerful tool to reach serious buyers and agents across New Jersey.
Rankings: 5 Best For Sale By Owner Websites in New Jersey
| FSBO Website | Listing Fee | 100% Online* | MLS Access | Online Showings & Offers | 5 Star Customer Service** |
|---|---|---|---|---|---|
| 1. Houzeo.com | $249 | ✅ | ✅ | ✅ | ✅ |
| 2. NJ Real Estate Boutique | $395 | ❌ | ✅ | ❌ | ✅ |
| 3. Homecoin | $95 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner.com | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
* Companies rated 4.75 stars and above are considered 5-star
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in New Jersey:
- Paid FSBO Websites: The paid websites let you list your home FSBO on New Jersey MLS for a fixed fee. The MLS syndicates your listing to 100+ real estate websites like Zillow, Redfin, Trulia.
- Free FSBO Websites: They provide a free listing on their own website but not on the MLS. The lack of MLS exposure limits the number of buyers and can reduce the selling price.
Reviews: Best Paid FSBO Websites
1. Houzeo: New Jersey’s #1 FSBO Website
BEST FSBO WEBSITE
Listing Fee: $249Of all the FSBO websites, Houzeo has the most number of homes for sale. Houzeo offers 3 FSBO listing packages with MLS access:
- Silver Package – $249: Your property gets an MLS listing with 24 photos, and for 6 months. It is also visible on Zillow, Trulia, Realtor.com, etc. With this package, you can make unlimited changes to your listing.
- Gold Package – $299: You can post the maximum number of photos, avail licensed broker assistance, get access to seller disclosures, and a premium yard sign.
- Platinum Package – $349: You get virtual full assistance from a licensed broker and a 12-month listing term.
Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo one of the top FSBO websites:
- Max Exposure: Along with the MLS, your property gets visibility on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 5-Star Customer Service: Houzeo has a fully staffed customer service desk with 5-star rating for prompt assistance.
- No Hidden Fees: You bypass the listing agent commissions and pay a small flat fee to list your home on the MLS. Remember, all fees are disclosed upfront, so there are no Houzeo hidden fees.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation within 30 seconds. It helps you set a listing price.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. NJ Real Estate Boutique
SINGLE PACKAGE
Listing Fee: $395NJ Real Estate Boutique offers 1 FSBO package that help you list on the MLS:
- Flat Fee MLS Listing Plan – $395: You can list your home for 6 months with max photos allowed by the MLS. You also get unlimited listing changes, open house advertisements, customer support and free documents.
Here are some advantages of NJ Real Estate Boutique:
- Free Documents and Unlimited Updates: You get unlimited listing changes, seller’s disclosures, and other documents for free.
- Buyer Lead Forwarding: A FSBO yard sign with a 1-888 number will forward buyer leads and calls directly to you, without any involvement from an agent.
- Flexible Cancellation: NJ Real Estate Boutique lets you cancel your listing before it is live on the MLS for free.
In our research, we found the following drawbacks of NJ Real Estate Boutique:
- Limited Agent Support: Their package does not include agent assistance. This means you’re responsible for managing all the aspects of the home-selling process.
- Extra Costs for Add-Ons: Services like professional photos or agent-hosted open houses come with extra cost.
- Lack of Customer Support: Some customer reviews on different platforms mention lack of response from the customer support team. Their calls, texts, and emails were often unanswered.
NJ Real Estate Boutique has a rating of 4.9 out of 5 stars from 68 Google reviews.
👉 Our Take: We recommend NJ Real Estate Boutique to experienced sellers who don't need much assistance with marketing and negotiations. However, you don't get tools for listing and showings management, calculating your closing costs, etc.
3. Homecoin
AFFORDABLE PACKAGES
Listing Fee: $95Homecoin offers two packages, but only one of them includes a Flat Fee MLS listing:
- FSBO Listing – $0: You can list your home on Homecoin’s website with unlimited photos. Your information is added to the listing so buyers reach out to you directly. You also get a short link to your listing.
- Listing Package – $95: List your property on the MLS and it will show up on sites like Zillow and Redfin. The listing stays active for 12 months, includes free disclosure forms, and you can cancel anytime.
Additional Services:
- Sign Post Rental: $99+ (price varies by area)
- Lockbox Rentals: $125 (price varies by MLS)
- Pro Photography: $182 (price varies by area)
Homecoin offers certain benefits to help you list on the MLS:
- Free Disclosures: You get all necessary state and federal seller’s disclosures at no extra cost.
- Cancellation: You can cancel your listing anytime.
- 12 month listing: Your listing will stay active on the MLS for a full 12 months.
In our research, we found some limitations of Homecoin:
- Paid Add-ons: Home coin charges you extra for essential features like lockbox, signpost, etc. This increases the overall cost.
- Key Features Missing: You do not get tools for listing and showing time management, or offer negotiation.
Homecoin has 4.6 out of 5 stars from 110+ reviews on Google.
» Homecoin Reviews: Is this FSBO service worth it? Find out here!
👉 Our Take: We don’t recommend Homecoin. The FSBO package doesn’t offer enough exposure, and the Listing package leaves out important services. You’ll end up paying more for basic features without getting the tools you truly need.
Reviews: Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in New Jersey here.
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies with Hidden Fees
Some FSBO companies come with hidden fees that they don’t show in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockbox, etc. This increases your overall cost of selling a NJ house and reduces your savings.
How Much Can You Save With a FSBO Website in New Jersey?
Thousands! Maybe even almost $29,500 on a $549,100 home in the Garden State.
With best FSBO sites like Houzeo, you can list your home on the MLS for just $249—that’s less than a plate of Taylor ham with a side of cheese fries! You can save a whopping $29,952 and use it for a trip to the Jersey Shore, a boat upgrade, or some fun in the Pine Barrens!
| Service Provider | Fee in New Jersey | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $32,946 | $0 |
| Houzeo | Fixed Fee – $249 + $2,746 | $29,952 |
How to Choose the Best FSBO Website in New Jersey?
To choose one from the top For Sale By Owner websites in New Jersey, you need to consider these 4 factors.
- Do they list on MLS? You should opt for a platform that offers Flat Fee MLS in New Jersey for better exposure. It will attract more buyers and potentially lead to a higher selling price.
- How is their user experience? Look for easy to navigate FSBO websites. They should have features like mobile app, virtual tours and offer-management.
- What are their prices? Evaluate the packages with the services they offer. Some provide free listing-only services. Whereas, others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer cutting edge customer service and provide guidance to the sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home with New Jersey’s #1 FSBO Website?
Here’s how to list your home on For Sale By Owner listing sites in New Jersey:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in New Jersey. Your property will be visible on every real estate website from Hoboken to Atlantic City.
- Create Your Account: Most FSBO sites with MLS access require an account, and Houzeo makes it easier. Manage your MLS listing, showings, and offers from your phone—whether you’re at the Shore, in Jersey City, or stuck in traffic on the Garden State Parkway.
- Choose a Listing Plan: Choose the right plan that offers great value without breaking the bank. Whether you’re selling a cozy home in Montclair or a waterfront property in Bayonne, make sure the plan suits your goals.
- Enter Property Details & Add Photos: Time to show off your property. Add details like the number of beds, baths, etc. Hire a real estate photographer in New Jersey to capture that gorgeous deck with a view of the Delaware River. Good photos = Faster sale!
- Sign the Agreement: Review and sign the listing agreement. Complete seller disclosure forms carefully. If it’s not a minor fix, disclose it—New Jersey’s got rules, and you want to stay on the right side of them.
6 Mistakes to Avoid With a New Jersey FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like throwing a barbecue in a snowstorm in the Pines. Use Houzeo if you’re wondering how to list your home on New Jersey MLS and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: You must know your property’s correct value given the current New Jersey housing market. Overprice, and buyers will vanish like rush-hour traffic in the Holland Tunnel. Underprice, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: To add poor quality photos is like showing up to a Devils game in a Flyers jersey. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than rush hour on the Garden State Parkway.
- Overlook Seller Disclosures: Legal forms and NJ seller disclosures are mandatory. Miss something, and you’ll be sued sued faster than a car slipping on the Parkway during a snowstorm. Hire a New Jersey real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like it’s a clearance sale at a Trenton outlet, don’t roll over. Stay firm on your price, closing dates, and repairs. Buyers will test you—hold your ground like a Jersey Shore lifeguard.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for New Jersey homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – New Jersey’s best home selling website.
