Real estate prices in Florida have increased by 69% over the past 5 years. Also, 88% of the houses in the Sunshine State in 2021 were sold through a real estate broker or an agent. Thus to leverage upon the growth in the real estate market it is important to know the best Florida brokers and brokerages.
» In this guide, we will cover:
- Top Florida Real Estate Real Brokers: At a Glance
- What Are Real Estate Brokers?
- Average Real Estate Broker Commission in Florida
- Reviews: Best Florida Real Estate Brokers In 2022
- Difference between a Broker, REALTOR®, and Real Estate Agent
- How to Find a Real Estate Broker?
- Best Brokerages in Florida: At a Glance
- Reviews: Best Brokerages in Florida
- How to Choose the Right Real Estate Brokerage?
- Final Word
Top Florida Real Estate Real Brokers: At a Glance
|Top Florida REALTORS||Best For||More Than 10 Years of Experience||More Than 100 sales in the last 12 months||Ratings|
|Randal Longo||💲 Sellers looking for maximum savings|
🌟 Sellers looking for Stellar Customer Reviews
📃 Sellers looking for Fast Listing Changes
🖥️ Sellers looking for Cutting-edge Technology
|✅||✅||⭐⭐⭐⭐⭐ (38 reviews)|
|Ralph Harvey||💰 Sellers looking to list on the MLS||✅||✅||⭐⭐⭐⭐⭐ (88 reviews)|
|Russell Moss||🌟Customers looking for a broker having good customer ratings||❌||✅||⭐⭐⭐⭐⭐ (37 reviews)|
What Are Real Estate Brokers?
Real estate brokers and real estate agents are used interchangeably, but they vastly differ in definition. A real estate broker is a licensed real estate professional in their own right who’s also a licensed real estate agent.
The primary difference between a real estate broker and an agent is that a broker can start their own firm and hire real estate agents to work with.
For a real estate agent to become a licensed real estate broker in Florida, they have to complete a 72-hour Florida Real Estate Commission (FREC)-approved pre-licensing course, and pass the Florida Real Estate Broker Examination with a grade of 75 or higher, etc.
While real estate agents in Florida or any other state focus on the sales aspect of the transaction, brokers specialize in the technical aspects, such as drafting purchase agreements, contracts, escrow arrangements, etc.
Average Real Estate Broker Commission in Florida
The average real estate broker commission in Florida is 5% to 6%.
This commission is split evenly between the listing and the buyer’s agent. Let’s look at the below example to understand how the average real estate broker commission is divided:
- 6% Real Estate Commission
- 3% Listing Agent Commission
- 1.5% Listing Agent Commission
- 1.5% Listing Broker Commission
- 3% Buyer’s Agent Commission
- 1.5% Buyer’s Agent Commission
- 1.5% Buyer’s Broker Commission
- 3% Listing Agent Commission
So, effectively, the real estate broker commission in Florida is lesser because it is split between the buyer’s agent and the broker. It is possible that the buyer’s agent may be a licensed real estate broker. In that case, they earn the full 2.5% to 3% broker commission.
Reviews: Best Florida Real Estate Brokers In 2022
Randal Longo – Best Overall
Randal LongoLearn more
- Listing Fee: $229 to $1,200
- Covers all major FL MLS
- 5.0/5.0 (out of 38 reviews)
👨💼 About: Randal Longo is a licensed real estate broker based in Florida. He has been in the real estate industry for the past 12 years and covers all the major MLS’ in Florida. He has an excellent customer rating.
📛 Additional Certifications: Randal is a REALTOR associated with NAR.
He has listed more than 540 properties with Houzeo.
Houzeo is America’s #1 Flat Fee MLS listing service.
💰 Save Thousands on Commission: Randal offers his services through Houzeo’s plans typically for a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.
📣 Maximum Exposure: Listings get syndicated to the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.
⚡ Fast Listing & Changes: Through Houzeo, Randal offers all his services 100% online. Listing is easy and changes are fast. So you can focus on what is most important – your sale.
📱 Cutting-edge Technology: Through Houzeo, Randal provides various tech-enabled solutions. These include:
- IntelliList Listing Management System: Lets you manage your listing 100% online.
- Houzeo Showings: Manage showing appointments online.
- Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for the highest and best offers.
- Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate broker/agent.
- Houzeo Settlement Agent Platform: Guides you to your closing.
👉 Our Take: Randal Longo is our top pick because his services deliver an unbeatable combination of savings, and tech features, and covers all the major MLS’ in Florida.
Start your free listing on Houzeo.com today!
- Covers all the major MLS’ in Florida
- Offers his services for a very small flat fee, saving you thousands of dollars on commission
- All his services via Houzeo are 100% online – easy listing, fast changes, online showings, and online offers
- He has listed more than 540 properties with Houzeo alone
Houzeo has a 5 stars rating on Houzeo.com
Randal Longo covers the following MLS’ in Florida
Keys West MLS-FL, Martin MLS-FL, Northeast Florida MLS-FL, Southeast Florida MLS-FL, and Stellar MLS-FL
Ralph Harvey – Florida Flat Fee Real Estate Broker
Ralph HarveyLearn more
- Flat Fee Packages: $89 - $295
- > 17 years of experience
- 4.8/5.0 (out of 88 reviews)
👨💼 About: Ralph Harvey is a broker based in Boynton Beach, Florida. Having 17 years of experience in American real estate, he has listed more than 11,000 properties so far.
🎖️ Accolades: During his career, he was ranked among the top 5 REALTORS in the country to have sold the most number of homes.
He is CEO of Listwithfreedom.com
🏢 About: Listwithfreedom is a company that helps sellers to list their houses on the MLS. They offer their services in all the states except WA, ID, MT, ND, MN, AK, and HI.
💲 Pricing: Listwithfreeedom.com offers four MLS listing packages to its home sellers ranging from $89 to $295. Apart from this, they retain 0.25% of the buyer’s agent’s commissions. All these packages offered by them are only for MLS listing and marketing and none of them are full-service packages.
✅ Best For: Beginners looking to list their houses on MLS through a real estate agent having an appealing track record.
- As per Zillow, along with his company, he has listed more than 11,000 properties
- As per Real Trends, he is among the top real estate agents in Florida
- He has been ranked among the top 5 REALTORS in the USA to have sold the most number of homes
Ralph Harvey is rated 4.8 stars on Zillow.
Harvey is locally based in Florida.
Russell Moss – Good Customer Ratings
Russell MossLearn more
- Impressive Customer Testimonial
- > 5 years of experience
- 4.9/5.0 (out of 37 reviews)
🤵♂️ About: Russell Moss has 5 years of experience in real estate and in this limited time, he has gathered good customer reviews. As per realtor.com, he has listed 255 properties.
🎖️ Accolades: Russell has been ranked #10 by RateMyAgent.com in Florida
Moss & Company
🏢 About: Established by Russell Moss, Moss & Company is a brokerage based in Florida. Apart from selling houses, they also assist Floridians in renting their properties.
🙋♀️ Customer Satisfaction: Brokers and agents associated with Moss & Company have been praised by sellers and buyers for their constant guidance, professionalism, and is available throughout the process.
📌 Service Areas: Russell covers 21 counties and around 7 cities in FL.
✅ Best For: Beginners and people who need constant guidance throughout the process.
- Russell Moss has been ranked #10 by RateMyAgent.com in Florida
- Moss & Company’s agents have been appreciated by several customers for their professionalism and knowledge of the local market
Russell Moss’s company Moss & Company Realty, Inc is rated 4.9 stars on Google.
Russell Moss covers 21 counties and 7 cities in Florida.
Difference between a Broker, REALTOR®, and Real Estate Agent
A real estate broker is a licensed real estate agent with additional training and licenses to employ other real estate agents in their brokerage firms. In contrast, a real estate agent is only licensed to assist a real estate transaction, and cannot hire other agents or open a brokerage firm.
Realtors are real estate professionals who are members of the National Association of REALTORS®(NAR), the largest trade association in the U.S. Bound by the NAR’s Code of Ethics, Realtors promise to be transparent, honest and uphold their clients’ best interests in all transactions.
There are thousands of licensed real estate agents and brokers across the nation, with varying levels of service quality, so it is ideal to hire a local real estate broker when selling a house for the first time.
Selling a house by owner may seem like a daunting process but technology tools like Houzeo.com have digitized the contingencies like listing paperwork and made the process seamless.
The best part – you don’t pay the traditional 6% real estate commission! You can use the 100% online platform to list your house, manage home showings, and counteroffers for a flat fee.
How to Find a Real Estate Broker?
By being methodical about it.
Consider the basics of real estate transactions and evaluate costs, time, and efforts.
National brands offer nationwide coverage but service quality may not be guaranteed in each office. You will be yet another lead in the marketing funnel while a real estate agent is assigned for your listing.
In contrast, if you choose a local real estate broker, you could save on the time and effort substantially. Real estate commissions, however, still remain questionable and depend on the work done by the real estate broker.
If you are radical enough to adventure selling a house for sale by owner, then flat fee MLS listing services like Houzeo are a great way to save time, and the 100% online platform makes the comprehensive listing paperwork seamless.
🏡 FSBO SOUNDS INTERESTING? Check out our guide to selling your house as an owner.
Best Brokerages in Florida: At a Glance
|Companies||Key Highlights||Customer Reviews|
|Houzeo||📱 Most Advanced Tech|
💲 Maximum savings
🌟 Stellar Customer Reviews
📃 Fast Listing Changes
|⭐⭐⭐⭐⭐ (2,410 reviews)|
|Beycome||💰 Flat Fee Brokerage in FL||⭐⭐⭐⭐ (241 reviews)|
|Mainframe Real Estate||🏛️ Best Independent Brokerage in Florida||⭐⭐⭐⭐ (43 reviews)|
|Real Estate State Force||📣 Unique Marketing Strategy||⭐⭐⭐⭐ (32 reviews)|
|The Keyes Company||📌 Good Coverage in FL||⭐⭐⭐⭐⭐ (16 reviews)|
Reviews: Best Brokerages in Florida
Houzeo – Best Overall
- Listing Fee: $349
- Available in 80+ U.S. Markets
- 4.9/5.0 (out of 2,410 reviews)
Houzeo is not a brokerage.
Rather, Houzeo is a tech company that thrives to ease the real estate transaction process for American home sellers. More than $ 3.5 billion worth of properties were listed on Houzeo.com in 2021.
Houzeo provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.
Houzeo is the most popular and competitive platform for sellers looking for full-service affordable real estate companies that will give maximum savings with minimum real estate agent interaction. Also, Houzeo is considered to be the best Flat Fee MLS and FSBO provider in the US real estate market.
💰 Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission. This saves you almost 50% of the agent commissions right away.
⚡ Package Customization: You can customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.
📱 Enjoy Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counteroffers, home showings, lockbox, yard signs, and more.
⭐ 5 Star Reviews: With superior reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.
🎈 Coverage: Houzeo has a nationwide presence
Zero hidden fees, MLS exposure, 100% automated process, Listing within 8 business hours with Houzeo Concierge, Buyer leads directly shared with the seller, Counteroffer feature, and Affordable full-service packages`
No other real estate company comes close to offering such features.
- Nationwide coverage
Houzeo is available nationwide.
Introducing the Houzeo Mobile App!
- View your listing
- Review and compare offers
- Manage showings with Houzeo Showings
- Counter an offer
- NEW! Buyers can now search your property and save it in “Favorites”
Beycome – Flat Fee Brokerage in FL
- Listing Fee: $99-$499
- 4.4/5.0 (out of 241 reviews)
Beycome Brokerage Realty LLC
🏢 About: Established in 2016, Beycome Brokerage Realty LLC is a Florida-based brokerage, that serves several other states. They offer flat fee MLS listing packages apart from full-service packages.
💲Packages: Beycome offers 3 packages ranging from $99-$499.
- Basic Package: Here they allow you to upload maximum pictures on the Miami MLS, keep your listings live until sold, give you free access to legal forms and disclosures, and a lot more, for just $99.
- Enhanced Package: For $299 they provide you with one photography session, flyers & brochures, a key lockbox, yard sign, digital advertising, etc.
- Concierge Package: It is priced at $499 and they claim that they will guide you through every step until your house is sold. One thing should be noted that here they charge a 1% additional fee at closing.
🖥️ Technology: Beycome offers a powerful dashboard to its users. Through this dashboard, sellers can schedule open houses, manage homes, handle communications, manage offers, online, etc. Owing to the use of technology on a massive scale, Beycome is one of the very few virtual full-service listing services in Florida.
➕ Additional Services: Depending on the package you opt for Beycome offers various other additional services to its customers. For instance, yard signs, customizable flyers and brochures, key lockbox, full marketing support, fully immersive 3D tour, drone pictures, and a lot more.
✅ Best For: Sellers looking to list their house on MLS and are comfortable with using technology for the same. New sellers who need full virtual support can also opt for Beycome.
- Upload maximum pictures on the MLS
- Customer Service 7/7
- Full access to legal forms and disclosures
- Virtually full-service
- Drone pictures with their Concierge package
- Good coverage in FL
Beycome is rated on Google Reviews
Beycome covers the following MLS’ in FL:
- Emerald Coast MLS
- Pensacola MLS
- Central Panhandle MLS
- Franklin and Gulf MLS
- Tallahassee MLS
- Lake City MLS
- Gainesville MLS
- Northeast Florida MLS
- St. Augustine & St. Johns MLS
- Flager MLS
- Daytona MLS
- Space Coast MLS
- Indian River MLS
- Beaches MLS
- Miami MLS
- Keys MLS
- Florida Gulf Coast MLS
- Heartland MLS
- Stellar MLS
- Hernando MLS
- Citrus MLS
- Dixie-Gilchrist-Levy MLS
Mainframe Real Estate – Best Independent Brokerage in Florida
Mainframe Real EstateLearn more
- #1 Independent Brokerage in Downtown Orlando
- 4.4/5.0 (out of 43 reviews)
Mainframe Real Estate
🏢 About: Found in 2012, Mainframe Real Estate is a Central Florida real estate brokerage. They have recorded sales worth $400 million in 2021 across 150 zip codes in FL.
🤵♂️ Agents: Agents working with Mainframe Real Estate have an experience of 10 years (on average) and they are also known for selling their listings fasted. As per Stellar MLS data for Orlando, their agents sell their listings 67% faster. Mainframe facilitates its agents with advanced software to offer and manage their services better.
👩💻 Automated Back End (ABE): ABE is software that enables Mainframe’s agents to manage several things on one single dashboard. This includes managing transactions, tracking commissions, interacting with other stakeholders, getting documents e-signed, etc.
🎖️ Accolades: In 2021, Mainframe Real Estate was ranked among the top 1% of Central Florida Broerkages. Apart, they are also the #1 Independent Brokerage in Downtown Orlando.
✅ Best For: Sellers/buyers looking for a technologically advanced independent brokerage in FL.
- Experienced agents/brokers
- Good customer reviews
- Offers good technology to its agents through which they can serve their clients efficiently
- Limited Coverage in FL
Mainframe Real Estate is rated 4.4 stars on Google reviews.
Mainframe Real Estate offers high service in the following areas of FL:
- St. Pete
- New Smyrna Beach
Apart, they have MLS access in the following areas:
- Cocoa Beach
- West Palm Beach
Real Estate State Force – Good Technology
Real Estate State ForceLearn more
- Offer unique marketing tactics
- 4.9/5.0 (out of 32 reviews)
Real Estate State Force (RESF)
🏢 About: Found in 2004, RESF is a high technology brokerage headquartered in Coral Gabbles, Florida. They have 450 agents working under their aegis.
Selling With RESF
✖️ Services Covered by Them: RESF takes care of marketing, scheduling showings, scheduling video and photography, and coordinating the final details of the contract to closing.
📣 Unique Marketing Strategy: RESF is known for its unique marketing tactics that involve the use of social media, HD virtual walk-throughs, aerial videos, and grassroots branding campaigns
🔢 Frequently Opted by Florida Home Sellers: As per customer reviews, several home sellers have opted for RESF’s real estate services more than once.
Buying With RESF
⌛ Quick Purchase: As per customer reviews, homebuyers have appreciated RESF’s agents who helped them in finding their desired property in a short period.
✅ Best For: Sellers looking for a unique marketing strategy to market their house.
🔎 Explore: 18 Creative Ways to Market a House For Sale
- Apply unique marketing tactics such as drone photography, HD virtual walkthrough, etc. to market your house
- Led by Jorge L. Guerra Jr., who has been bestowed with a lot of accolades
- Good customer ratings on various reviews sites like Google reviews and Yelp
- One of their agents had very poor ratings on one of the review sites and three other reviewers supported it
Real Estate State Force is rated 4.5 stars on Google reviews.
RESF serves at the following places in FL:
- South Miami, FL
- Miami, FL
- Coral Gables, FL
- Pinecrest, FL
- Key Largo, FL
- Brickell, Miami, FL
- Coconut Grove, Coral Gables, FL
The Keyes Company – Best For Florida Home Buyers
The Keyes CompanyLearn more
- Good Coverage in Florida
- 4.7/5.5 (out of 16 reviews)
The Keyes Company
About: Established in 1926, The Keyes Company in Florida has more than nine decades of experience in the Florida real estate market. They have more than 3,500 REALTORS working with them.
Selling With Keyes Real Estate
📣 International Exposure: Keyes Company’s partnership with Leading Real Estate Companies of the World® lets them showcase your property to the international network of brokerages.
💲 Free Home Evaluation: They offer free home evaluation on their website. Through this, you can come to an approximate value of your house along with the number of buyers in your vicinity who are looking for a similar property. They also provide information about nearby sales.
Buying With Keyes Real Estate
🆕 Ideal For First Time Buyers: The Keyes Company and their REALTORS take care of everything when buying a house – right from finding a house to closing.
➕ Additional Services for Buyers: They also provide buyers with access to title, mortgage, insurance, and property management services.
Relocating With The Keyes Company
📦 Local as well as International Relocations: They have a Global Relocation & Corporate Services Division dedicated to taking care of relocations. They offer concierge services designed exclusively for their clients.
🔢 Types of Relocations handled: They offer both personal as well as corporate relocations.
✅ Best For: Sellers/buyers looking to sell/buy in Florida locally. Customers looking for a good relocation company can also choose them.
- They have more than 3,500 REALTORS associated with them
- Good coverage in Florida
- They offer free home evaluation
- They also deal in commercial real estates
- Few of the tenants looking for rentals have reported poor services
The Keyes Company is rated 4.7 stars on Google reviews.
Keyes real estate majorly covers South Florida real estate markets. Their offices are located at the following places in Florida:
- Palm Beach
- St. Lucie
- Collier Counties
How to Choose the Right Real Estate Brokerage?
For Home Sellers
Approximately 89 percent of homeowners use the services of a real estate agent or broker when buying or selling a home, making the selection of the most qualified agent critical to a successful real estate transaction.
|1. Inquire||When choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.|
|2. Marketing strategy||Question the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.|
|3. Full-time Professional||Make certain to hire a professional who is available on a full-time basis.|
|4. Guidance||Ideally, a realtor will be able to guide you through the process of searching for and purchasing a house.|
|5. Local Realtor||Local realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.|
In addition to the questions listed above, there are several other factors to consider when hiring a real estate agent or brokerage.
Availability of Real Estate Agents or Brokerages: While there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.
Offer Suggestions: Other desirable features attract buyers in an area like pools, screened-in porches, etc. Pools, screened-in porches, and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.
Similarly, ask the agent if there are any improvements you could make to the house to make it more desirable. The best agents will often make these suggestions without your input.
Local Real Estate Brokerages: Hire or retain a local expert. These agents will also be aware of the typical selling and listing prices in the area.
Other than that, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.
For Home Buyers
In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.
There is a specific set of abilities that distinguishes the best real estate agents from the rest when it comes time to buy a house. Is there a list of these abilities? Let’s find out
|Point to Remember||Description|
|Good Communication||Buying a home is just as much a team effort as it is a one-on-one effort between the buyer and the agent, and the buyer's agent and the selling agent. Don't forget to look for an agent who is a good communicator and can answer all of your questions about the home-buying process.|
|Reliable Experience||When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.|
|Strong Local Market Knowledge||Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Asking about local market knowledge is a good start. Ask about the basics, like average time on market for new listings and average sale prices, but also about any local market trends that you should know about. and the time it takes for their clients to find and close on a new home. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).|
|Positive Reviews||Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences. It's important to distinguish between complaints about the realtor and the stress of buying a home.|
|Personal Rapport||Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs. If you get bad vibes, trust your gut and find someone else.|
Selling or buying a house is a cherished experience in every individual’s life. Choosing an inefficient brokerage and in turn, the broker can mar your overall experience and can cause grave financial losses.
Also, while selling your house you will have to shell out a 6% agent commission. But this still would not guarantee good customer service.
To save yourself from this problem you can choose Houzeo.
|💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)|
|👩🏻💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly|
|💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online|
|📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)|
|🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email email@example.com with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers|
Eager to Know How Houzeo Works?
Check out the following video for all the details you need:
What is Houzeo?
An overview of what the platform is all about
Frequently Asked Questions
What is a broker in Florida?
Real estate agents in Florida are agents who complete a 72-hour Florida Real Estate Commission (FREC)-approved pre-licensing course, and pass the Florida Real Estate Broker Examination with a grade of 75 or higher. They are also expected to activate their license by filling out the DBPR RE 13 Broker Transaction form.
How much do real estate brokers make in Florida?
Real estate brokers in Florida earn about a 1.5% commission for every sale.
What does a real estate broker do in Florida?
Brokers in Florida or any other state are licensed real estate agents. They can own and run their brokerages and hire agents to work for their brokerage firms. They oversee their associates and make sure that their clients are getting the best possible service.
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