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11 min read Feb 22, 2023

10 Top Real Estate Companies in Florida in 2023

Top Real Estate Companies in Florida

Around 88% of home sellers and 87% of home buyers seek the assistance of real estate companies in Florida. While choosing your real estate company, you might want to research the companies as well.

Therefore to make your next real estate transaction a breeze, we have done extensive research and compiled a list of the top 10 real estate companies in Florida.

10 Top Real Estate Companies in Florida: At a Glance

CompaniesKey HighlightsCustomer Reviews
Houzeo📱 Most Advanced Tech

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
⭐⭐⭐⭐⭐ (2,219 reviews)
RE/MAX Premier Properties👩‍🏫 In-Person Real Estate Company⭐⭐⭐⭐⭐ (59 reviews)
Century 21 Professional Group📦 Best For Relocations⭐⭐⭐⭐⭐ (168 reviews)
Real Estate State Force📣 Unique Marketing Strategy⭐⭐⭐⭐(32 reviews)
The Keyes Company📌 Good Coverage in FL⭐⭐⭐⭐⭐ (16 reviews)
Keller Williams Realty Miami Beach🏢 Traditional Brokerage⭐⭐⭐⭐⭐ (32 reviews)
Watson Realty Corp🏘️ Best for Rentals and Property Management ⭐⭐⭐⭐⭐ (499 reviews)
Coldwell Banker💰 Best For Investors⭐⭐⭐⭐ (108 reviews)
Root Realty🗣️ Consultation Services⭐⭐⭐⭐⭐ (299 reviews)
Premier Plus Realty🏗️ Best For Commercial Properties⭐⭐⭐ ⭐ (51 reviews)

Reviews: 10 Top Real Estate Companies in Florida

Houzeo – Best Overall


logo image
  • Listing fee: $349
  • Available nationwide
  • 5 Stars 4.9/5.0 (4,055 reviews)

Why Houzeo is #1: Houzeo provides the best combination of max savings, max exposure, cutting-edge tech, and 5-star customer service.

Houzeo for Home Sellers:

  • Affordable Flat Fee: Save thousands in real estate commissions with Houzeo’s flat fee MLS packages. You can save more if your buyer is also unrepresented by an agent.
  • Cutting Edge Technology: Houzeo’s technology is seller-centric, meaning that it is designed to simplify the complex process of listing a house. Houzeo is 100% online, which makes listing a home easy and quick.
  • Virtual Full Service: Sellers can avail the services of a traditional real estate agent if they need help navigating through the selling process.

Houzeo for Home Buyers:

  • Connect directly with the Seller: Buyers can explore For Sale By Owner properties on Houzeo and directly make an offer, without having to go through a realtor.
  • Hi-tech Tools: Houzeo’s Closing Cost Calculator is also available to buyers. Additionally, buyers can schedule visits through the Houzeo mobile app.
  • Buyer’s Rebate: also offers buyer’s rebate. This rebate can then be used towards the closing costs.

👉 Our Take: is our top pick because it delivers an unbeatable combination of savings, tech features, and service of any low commission real estate company we’ve reviewed.

» Houzeo Reviews: Check out why is your best bet for maximizing your home equity.

  • Near Nationwide Coverage: Houzeo covers 47 states + DC.
  • No Listing Agent Commission: With Houzeo, you only pay a small flat fee to get access to the MLS and all the Houzeo tech
  • 100% online: Easy listing, fast changes, online showings, and online offers
  • Max Exposure: Listings get syndicated to Zillow,, Trulia, Redfin, and 100s of other real estate sites
  • Fast Listing: Rush listing option gets you listed within a business day with Houzeo Concierge. This is best to sell your house fast.
  • Real Estate On the Go: Houzeo Mobile App mimics most functionality of the Houzeo web platform, including Offers and Showings
  • 5-Star Customer Service: Superb support that minimizes Houzeo complaints
  • No Hidden Fees: There are no Houzeo hidden fees

» Is Houzeo Legit: Learn more about’s locations and services

Houzeo has a 4.9 out of 5 rating on Google & Trustpilot.


Houzeo is available nationwide.

Introducing the Houzeo Mobile App!

  • View your listing
  • Review and compare offers
  • Manage showings with Houzeo Showings
  • Counter an offer
  • NEW! Buyers can now search your property and save it in “Favorites”

Start Your FREE Listing NOW!

RE/MAX Premier Properties – Best For In-Person Support


RE/MAX Premier Properties

Real Estate Companies in Florida - Remax Premier Properties
  • Good coverage in FL
  • 5 Stars 5.0/5.0 (out of 59 reviews)

Why RE/MAX Premier Properties is #2: RE/MAX Premier Properties  have a combined experience of more than 35 years and as per Zillow, they have expertise in relocation services.

For Home Sellers:

  • Personal Agent For Your Convenience: RE/MAX agent takes responsibility for the entire selling process and keeps you up to date on its progress.
  • Pricing Your Home: Agents at RE/MAX Premier Properties can conduct in-depth evaluations of properties and provide Comparative Market Analysis.
  • Wide Florida Market Visibility: Owing to their wide presence in FL, you will get the best marketing for reaching the right buyers.

For Home Buyers:

  • Buying Your First Home: First-time Homebuyers can opt for RE/MAX Premier’s services as their agents have a vast knowledge of first-time homebuyer programs and concierge-style service.
  • Professionals do the Negotiation: Agents are motivated, experienced and negotiate with sellers to get the best price for buyers.
  • Professionals Offer Ethics and Expertise: Agents at RE/MAX have years of experience and are bound by strict codes of conduct, principles, and obligations.

👉 Our Take: RE/MAX (short for Real Estate Maximums) is a well-known real estate brokerage. Further, it has more than 125,000 agents across the country and was named the top real estate brokerage franchisor by the Franchise 500 for the year 2020.


  • Good coverage in Florida
  • Knowledgeable real estate professionals
  • Brand Recognition, exposed to lots of marketing ideas



  • Customer complaints mentioning poor services offered by their agents

RE/MAX Premier Properties is rated 5 stars on Zillow.

RE/MAX Premier Properties offers its real estate services in the following areas of FL:

  • Kissimmee, FL
  • Orlando, FL
  • Windermere, FL
  • Dr. Phillips, FL
  • Saint Cloud, FL
  • Celebration, FL
  • Hunters Creek, FL
  • Davenport, FL
  • Lake Nona, FL
  • Clermont, FL
  • Reunion, FL
  • Champions Gate, FL
  • Haines City, FL
  • Poinciana, FL
  • Williamsburg, FL
  • Southchase, FL
  • Meadow Woods, FL
  • Buenaventura Lakes, FL
  • Narcoossee, FL
  • Narcoossee South, FL
  • Lake Mary Jane, FL
  • Bay Lake, FL
  • Lake Buena Vista, FL
  • Horizon West, FL
  • Winter Garden, FL
  • Lake Butler, FL
  • Pine Hills, FL
  • Oakridge, FL
  • Belle Isle, FL
  • Conway, FL
  • Azalea Park, FL
  • Rio Pinar, FL
  • Alafaya, FL
  • Union Park, FL
  • Ocoee, FL
  • Winter Park, FL

Century 21 Professional Group – Best For Relocations


Century 21 Professional Group

Real Estate Companies in Florida - Century 21 Professional Group
  • Based in Central FL
  • 5 Stars 4.9/5.0 (out of 168 reviews)

 Why Century 21 is #3: Century 21 is one of the world’s largest real estate brokerage firms. Moreover, Century 21 has over 11,600 independent franchise real estate brokers working with over 122,000 real estate agents as of April 2021. Their international offices span over 80 countries.

For Home Sellers:

  • Comparative Market Analysis(CMA): CMA helps determine your home’s value to realize the highest return on the sale of your home
  • Greater Exposure: Your home will enjoy exposure to more buyers and agents with qualified buyers.
  • Trusted Agents:  Someone who will assist you with the paperwork, negotiate on your behalf, make sure deadlines are met and finally work with the escrow company.

For Home Buyers:

  • Perfect home: Help you find a home in the neighbourhood where you want to live, one that fits your budget and meets your goals for features, quality and value.
  • Current market info: Have up-to-date market information that will allow you to make informed decisions.

👉 Our Take: As per customer reviews, real estate professionals associated with Century 21 Professional Group are responsive and experts in their subject matter. They are also known for their knowledge of the FL real estate market and negotiation skills.


  • Knowledgeable real estate professionals
  • They have sold more than 1900 properties in FL
  • They have very good coverage in Central FL

Century 21 Professional Group is rated 4.9 stars on the popular review site Zillow.

Century 21 Professional Group serves majorly in Central Florida. They cover:

  • Lake County, FL
  • Polk County, FL
  • Orange County, FL
  • Osceola County, FL
  • Seminole County, FL
  • Eustis, FL
  • Howey in the Hills, FL
  • Mount Dora, FL
  • Oviedo, FL
  • Zellwood, FL
  • Orlando, FL
  • Saint Cloud, FL
  • Mascotte, FL
  • Clermont, FL
  • Kissimmee, FL
  • Ocoee, FL
  • Davenport, FL
  • Gotha, FL
  • Longwood, FL
  • Oakland, FL
  • Winter Garden, FL
  • Geneva, FL
  • Leesburg, FL
  • Groveland, FL
  • Lake Buena Vista, FL
  • Lake Mary, FL
  • Sanford, FL
  • Windermere, FL
  • Winter Park, FL
  • Winter Springs, FL
  • Sorrento, FL
  • Astatula, FL
  • Haines City, FL
  • Tavares, FL
  • Altamonte Springs, FL
  • Apopka, FL
  • Casselberry, FL
  • Maitland, FL
  • Montverde, FL

Real Estate State Force – Unique Marketing Strategy


Real Estate State Force

Real Estate Companies in Florida - RESF
  • Offer unique marketing tactics
  • 4.5 Stars 4.5/5.0 (out of 32 reviews)

Real Estate State Force (RESF)

Why RESF is #4: Found in 2004, RESF is a real estate company headquartered in Coral Gabbles, Florida. They have 450 agents working under their aegis.

For Home Sellers:

  • Services Covered by Them: RESF takes care of marketing, scheduling showings, scheduling video and photography, and coordinating the final details of the contract to closing.
  • Unique Marketing Strategy: RESF is known for its unique marketing tactics that involve the use of social media, HD virtual walk-throughs, aerial videos, and grassroots branding campaigns
  • Frequently Opted by Florida Home Sellers: As per customer reviews, several home sellers have RESF’s real estate services more than once.

For Home Buyers:

  • Quick Purchase: As per customer reviews, homebuyers have appreciated RESF’s agents who helped them in finding their desired property in a short period.
  • Cutting edge Tech: Using state-of-the-art visual tools and grassroots branding campaigns to attract buyers

👉 Our Take: Real Estate Sales Force is ahead of the curve in marketing South Florida real estate and touts a proven track record in selling, buying and leasing properties in all price ranges.


  • Apply unique marketing tactics such as drone photography, HD virtual walkthrough, etc. to market your house
  • Led by Jorge L. Guerra Jr. who has been bestowed with a lot of accolades
  • Good customer ratings on various reviews sites like Google reviews and Yelp


  • One of their agents had very poor ratings on one of the review sites and it was supported by three other reviewers

Real Estate State Force is rated 4.5 stars on Google reviews.

RESF serves at the following places in FL:

  • South Miami, FL
  • Miami, FL
  • Coral Gables, FL
  • Pinecrest, FL
  • Key Largo, FL
  • Brickell, Miami, FL
  • Coconut Grove, Coral Gables, FL

The Keyes Company – Good Coverage in Florida


The Keyes Company

Real Estate Companies in Florida - The Keyes Company
  • Good Coverage in Florida
  • 4.5 Stars 4.7/5.0 (out of 16 reviews)

Why Keyes Company is #5: Established in 1926, The Keyes Company in Florida has more than nine decades of experience in the Florida real estate market. They have more than 3,500 REALTORS working with them.

For Home Sellers:

  • International Exposure: Keyes Company’s partnership with Leading Real Estate Companies of the World® lets them showcase your property to the international network of brokerages.
  • Free Home Evaluation: They offer free home evaluation on their website. Through this, you can come to an approximate value of your house along with the number of buyers in your vicinity who are looking for a similar property. They also provide information about nearby sales.

For Home Buyers:

  • Ideal For First Time Buyers: The Keyes Company and their REALTORS take care of everything when buying a house – right from finding a house to closing.
  • Additional Services for Buyers: They also provide buyers with access to title, mortgage, insurance, and property management services.

👉 Our Take: The Keyes Company combines their understanding as a local business with a breadth of product and service offerings usually reserved for national, corporate firms, to provide a better experience for their customers.


  • They have more than 3,500 REALTORS associated with them
  • Good coverage in Florida
  • They offer free home evaluation
  • They also deal in commercial real estates



  • Few of the tenants looking for rentals have reported poor services

The Keyes Company is rated 4.7 stars on Google reviews.

Keyes real estate majorly covers South Florida real estate markets. Their offices are located at the following places in Florida:

  • Miami-Dade
  • Broward
  • Palm Beach
  • Martin
  • St. Lucie
  • Volusia
  • Collier Counties

Keller Williams Realty Miami Beach – Best For Customers Looking For Traditional Brokerage Company


Keller Williams Realty Miami Beach

Real Estate Companies in Florida - Keller Williams Realty Miami Beach
  • Traditional brokerage company
  • 5 Stars 5.0/5.0 (out of 32 reviews)

Why Keller Williams Realty is #6: Keller Williams Realty is one of the largest residential real estate firms in the USA. The brand has a culture that is agent-centric, technology-driven, and education-based, and it recognizes and rewards its agents for their contributions.

For Home Sellers:

  • Experienced Real Estate Agents: Keller Williams Realty has experienced real estate agents who are well-versed in the selling process, from the initial listing to the final closing.
  • Expertise: Expertise in listing, pricing, staging, and selling your home to the right buyer in the shortest amount of time possible.

For Home Buyers:

  • Access to International Markets: Keller Williams Realty has a special segment that can help you find properties in intentional markets.

👉 Our Take: Trustworthy and dependable professionals with over 24 years of customer service excellence. They have built powerful relationships and credible contacts to ensure you have every resource available.


  • Brand Value
  • Marketing savvy and tools to get your home top-tier exposure
  • Allied partners looking out for you and your home throughout the selling process
  • Good customer service


  • Franchises’ performance may vary

Keller William Realty is rated 5 stars on Google reviews.

Keller Williams Miami Beach Realty covers the following areas in FL:

  • Fort Lauderdale
  • Miami
  • Miami Beach

Watson Realty Corp – Best For Rentals and Property Management


Watson Realty Corp

Real Estate Companies in Florida - Watson Realty
  • Offers relocations and property management services
  • 5 Stars 5/5  (out of 499 reviews)

Why Watson Realty Corp is #7: Founded in 1965 Watson Realty Group is a real estate company Headquartered in Jacksonville, FL. apart from buying and selling, they assist their clients in relocations as well. They also have a real estate management company in Florida.

For Home Sellers:

  • Prep home for Listing: A trusted agent can help figure out your home’s overall condition from it’s curb appeal to the foundation it’s built on and let you know which projects are likely to attract more potential buyers.
  • Setting the right price: Using CMA to track the selling price of homes in your neighbourhood, agents help determine the true value of your property.
  • Host Showings: Arrange a virtual tour or a carefully planed in-person tour according to your and potential buyer’s comfort level.

For Home Buyers:

  • Trusted Agents: Right agents will help determine must-haves and deal breakers as well as educate you on the communities you’re interested in.
  • Pre-approval: Professionals at Watson Realty are committed to making your pre-approval smooth and effortless so u can determine what type of loan bets suits your needs and how much you can afford.

👉 Our Take: Under property management, Watson Realty offers its services to homeowners looking to rent their property. Apart from that, they have a separate portal dedicated to the tenants.


  • Have received several accolades over the years
  • Good customer ratings
  • Good coverage in Florida


  • All the services are offline


Watson Realty Group Jacksonville, FL is rated 4.9 stars on Zillow.

Watson Realty Corp offers its real estate services in more than 100 locations in Florida. This majorly includes North, Central & South Florida. Apart, they also serve in South Georgia.

Coldwell Banker – Best For Investors

💰 Most Successful Investors

Coldwell Banker

coldwell banker adv
  • Accurate Pricing
  • No online tools for sellers
  • 4 Stars4 Stars 3.8/5.0 (out of 108 reviews)

Why Coldwell Banker is #8: Coldwell Banker Real Estate LLC is an American full-service real estate brokerage owned by Realogy. Starting in 1906 in San Francisco, it now has about 3,000 offices in 49 countries and territories, and there are about 3,000 of them. It is one of the very popular real estate agencies in Florida.

For Home Sellers:

  • Marketing Service: Coldwell Banker’s Full Service Marketing System shows that they are reliable, professional, and committed to providing a level of service that stands up to the seller’s expectations. They have a unique marketing tool named CBx.
  • Coldwell Banker Agents: The increased accuracy of market knowledge, advanced pricing tools, and access to comprehensive housing data enable their agents to make the selling process more efficient, enjoyable, and successful for the client.

For Home Buyers:

  • Financing: From down payments to mortgage prequalification to understanding the type of house that will meet your needs and satisfy your wants, Coldwell Banker can help you make sure have your financial ducks in a row and your expectations grounded in reality when preparing to buy a house.

👉 Our Take: Coldwell Banker’s website does not include any tools or resources for sellers. If you’re selling your home, you’ll need to conduct additional research or speak directly with your agent. They do, however, discuss in detail how their agents can help you sell your home faster and for more money than other Realtors.


  • Knowledgeable real estate professionals
  • Advanced technology – CBx to help get more accurate information about the properties
  • Strong agent network. Better reach in the market.


  • Delayed process
  • Poor ratings on various portals
  • No uniformity in agent’s service

Coldwell Banker is rated 3 stars on Consumer Affairs

Coldwell Banker is operated in 40+ countries

Root Realty – Best For Consultation

🗣️ Best For Consultation

Root Realty

Real Estate Companies in Florida- Root Realty
  • Based in Jacksonville, FL
  • 5 Stars 5.0/5.0 (out of 299 reviews)

Why Root Realty is #9: Established in 2016, Root Realty is a Florida real estate company completely operated by women. They help clients in selling their house, relocating, finding a suitable property for investment, and also provide consultations.

For Home Sellers:

  • Home Value Estimation: They facilitate home sellers to find the value of their properties by entering their address on the website.
  • Locally Based in Florida: Their agents are based in Jacksonville, FL. Thus, it is expected that they have very good knowledge of the local real estate market.
  • Consultation: Apart from helping sellers in selling their houses, Root Realty also provides consultation services at any step of the sales process.

For Home Buyers:

  • Local Agents: A team of local real estate agents works hard to provide an efficient transaction.

👉 Our Take: Roots Realty are in the business of helping their clients with any real estate need- whether that is selling their home quickly + smoothly or finding the perfect home and putting down roots in Jax.


  • Good customer reviews
  • Almost all the agents associated with the Root Realty have very good customer ratings


  • Provide their services only in Jacksonville
  • Have very less experience in real estate, since the company was established in 2016
  • Their services are offline

Root Realty is rated 5 stars on Zillow.

Root Realty offers its real estate services majorly in Jacksonville, FL.

Premier Plus Realty – Best For Dealing in Commercial Properties


Premier Plus Realty

Real Estate Companies in Florida - Premier Realty
  • Based in Southwest Florida
  • 4 Stars4 Stars 4.1/5.0 (out of 51 reviews)

Why Premier Plus Realty is #10: Premier Plus Realty is a real estate company headquartered in Naples, Florida. It serves real estate agents to serve their clients better. They claim to ensure that the agents associated with them are informed about new laws, forms, and company updates.

For Home Sellers: 

  • International Exposure: Premiere Plus Realty has a Luxury Division as well. They have 130,000 real estate professionals across 70 countries. Through this, they can help your property get international exposure.

For Home Buyers:

  • Experienced agents: Southwest Florida market, schools, and communities both as professionals and neighbours. Use their expertise to find a perfect home for you.
  • Commercial Real Estate: With Premier Plus Realty’s Commercial Division you can deal in commercial properties as well. Their real estate professional can help you in finding Commercial Real Estate properties for purchase, sale, and leasing in Southwest Florida.

👉 Our Take: Premier Plus Realty operates similarly to any other traditional real estate company when it comes to selling your home. Their agents will handle every aspect of your sale, including marketing, holding open houses, fielding offers, negotiating, and finally closing with you.


  • They also deal in rentals and commercial real estates
  • They have received several accolades for their real estate services
  • They also deal in international real estate markets


  • Some customer reviews suggest poor services by some of their agents

Premier Plus Realty Naples, FL is rated 4.1 stars on Google reviews.

Premier Plus Realty majorly serves in South Florida.

Choose the Best Real Estate Company or Agent in Florida

For Home Sellers

When buying or selling property Florida, approximately 88% of homeowners use the services of a real estate agent or broker, making the selection of the most qualified agent critical to a successful real estate transaction.

1. InquireWhen choosing a real estate broker or agent, inquire about their knowledge of the local market and your property type.
2. Marketing strategyQuestion the marketing strategy, methods of communication, references, and connections a broker has with other real estate professionals before making a decision.
3. Full-time ProfessionalMake certain to hire a professional who is available on a full-time basis.
4. GuidanceIdeally, a realtor will be able to guide you through the process of searching for and purchasing a house.
5. Local RealtorLocal realtors who work for themselves should not be dismissed. When compared to a larger real estate company, they may have more intimate knowledge of a community.

In addition to the questions listed above, there are several other factors to consider when hiring real estate companies in Florida.

Readily Available Agents or Brokerage: Although there are competent part-time agents who sell properties, you must hire someone who can show your home at a time that is convenient for you.

Offer Suggestions: Pools, screened-in porches and other desirable features are known to attract buyers to the area. They will advise on which rooms or features to emphasize or de-emphasize.

Further, ask the agent if there are any improvements you could make to the house to make it more desirable. he best agents will often make these suggestions without your input.

Local Expert: Hire or retain a local expert because these agents will also be aware of the typical selling and listing prices in the area.

Furthermore, ask a local brokerage or your friends and family if they know anyone who has sold many homes or businesses there. Also, other ideas include looking through local real estate publications to see which agents have the most listings.

» Top Real Estate Agents: Here’s a list of top real estate agents in America!

For Home Buyers

In contrast, an inexperienced agent may make things more difficult for you (and your wallet) than they need to be during the home buying process.

There is a specific set of abilities that distinguishes the best real estate agents from the rest when it comes time to buy a house. So is there a list of these abilities? Let’s find out:

Point to RememberDescription
1. Good Communication Look for an agent who is a good communicator and can answer all of your questions about the home-buying process.
2. Reliable Experience When interviewing real estate agents, be sure to not only inquire about the length of time they have been in the business of buying and selling homes, but also inquire about their specific experience.
3. Strong Local Market Knowledge Each market is unique. In order to navigate the nuances of your local market, you'll need a real estate agent who is familiar with local market trends and patterns. Choose a real estate agent who has a track record of quickly placing buyers in homes (and getting them a great deal, too).
4. Positive Reviews Online reviews are a great resource when choosing a realtor. Read as many reviews as you can before choosing a real estate agent, and look for past clients who have only positive things to say about their experiences.
5. Personal Rapport Ultimately, you want a realtor you like. You'll be spending a lot of time together, so choose someone you enjoy being around and who truly understands your needs.

» More: Best REALTORS in Florida You NEED to Know

For Real Estate Professionals

There are certain points you need to keep in mind while browsing real estate companies in Florida.

1. Commission Split:

Most realtors work on commission and you don’t get paid unless you sell. When you sell, you’ll split the profits with your broker. However, brokers charge various commissions. (Some brokers do offer salaried positions, but they are rare.) While company culture, resources, market share, reputation, and support will all be important, you should choose a brokerage that offers you a commission split you can live with.

For Example: Let’s say you sell a $300,000 home where the average commission in your area is 6% and this 6% is split between the buyer and seller’s agents. Now you’re down to 3%, or $9,000 and then you must inform your broker. Thus, 60/40 commission splits means you get 60% of $9,000, or $5,400. Of course, this is pre-tax.

What’s a good commission split?

in brief, commission split depends on your industry, the market and the broker’s support and resources. Also, understand the split and how you can increase your percentage over time. Remember that some brokerages now offer real estate agents a salary and benefits package, so you may want to shop around if this approach appeals to you.

For example here is a list of a commission split for 5 companies:

1. Keller Williams70 / 30
2. RE/MAX95/5, 80/20, 70/30, 60/40 (capping system)
3. Century 2150/50, 70/30, 8% franchise fee (capping system)
4. Coldwell Banker Real Estate50/50, 60/40, 70/30 (capping system)
5. Compass50/50

2. Brokerage Culture

Before choosing a real estate broker, consider your work environment. How much co-worker support do I need? Similarly, other businesses, real estate brokerages develop a culture that guides their operations.

For example, are you looking for a family-oriented, small-town brokerage? Or do you prefer a big-box franchise brokerage that leaves you to your own devices? Is it a weekly get-together or a company caravan? In any case, the best way to learn about a company’s culture is to talk to employees or attend company events.

3. Reputation of the Company

Begin your research by performing a buyer-like Google search such as ‘Top real estate companies in Florida.’ Evidently, you want a brokerage with a solid market presence and a good reputation as you can rely on them to find leads if they have a large market share.

The brokerage’s niche is also vital and the right broker can triple your income. Moreover, your ideal niche will likely be a mix of your interests, lifestyle, and local opportunities.

🌟 Looking For a Reputed Real Estate Company in Florida?

Choose Houzeo! Houzeo is rated 4.5 stars on Google Reviews and Trustpilot. Sell your house with for a small flat fee – as less as $299!



4. A Franchise or Independent Brokerage

When choosing a real estate broker, consider whether you want to work for a franchise or an independent brokerage. Famous brokerages like RE/MAX and Keller Williams have offices nationwide.

A family-owned brokerage may have served a community for generations. However, franchises typically provide more support and training to their agents than independent firms.

Independent firms are usually small to medium-sized and based locally. As a result, working for an independent broker gives you more freedom to run your business as you wish.

5. Receive Offer Support

For example, some brokerages provide extensive mentoring and free advertising. Other brokerages are merely stopgaps while you build your own business. Besides an occasional sales training class or monthly brokerage meeting, you are on your own.

There are many variations between the two extremes and so it comes down to personal preference.

Best Real Estate Companies to Work for in Florida

A real estate company employs licensed real estate agents who represent local buyers and sellers. To demonstrate, let’s discuss the 5 best real estate companies to work for in Florida based on commissions, fees, training, brand recognition and marketing efforts.

1. Keller WilliamsAgents are looking for a high commission structure as well as opportunities for continuing education.
2. RE/MAXCustomized commission splits and desk fees for established agents
3. Coldwell Banker RealtyMarketing, lead generation and other tools for tech-savvy agents.
4. eXp RealtyA virtual brokerage where professionals can have access to a wide range of online resources and tools.
5. Century 21Brokerage brand recognition is a priority for agents.

Final Word

No matter how large real estate companies in Florida or any other state are, if even one of the following criteria isn’t met, expect a poor review from a particular stakeholder. In this case, the criteria is dedicated and knowledgeable agents, maximum savings, technological advancements, and a quick transaction.

With HOUZEO all of this gets covered.

What does Houzeo Offer? – A Quick Glimpse

💻 Houzeo’s tech-centric broker partners charge just the upfront flat fee, and no commission for all DIY plans (except in minimum service states)
👩🏻‍💻 Offers typically are routed to the brokers. Houzeo’s Offers Platform allows your broker to present the offer to you instantly
💰 Houzeo Offers Platform allows sellers to Counter an Offer and Request Highest & Best Offers Online
📱 Houzeo Showings is available both on Houzeo’s website and on the Houzeo mobile app (learn more)
🕛 Available only on weekdays up to 1 pm, and only in select MLS’. After you’ve purchased the Gold or Platinum plans, email with the subject line “Expedited Listing Request: “. Service is free for Gold and Platinum plan customers

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.

What is Houzeo?

An overview of what the platform is all about

Start Your FREE Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.

Resources for Selling Your Florida Home

Best Flat Fee MLS Companies in Florida

Flat Fee MLS Florida companies are quite popular among home sellers for their various benefits, check out our rankings of the best in Florida!

How To Sell Your Home By Owner In Florida

From pricing to listing to managing showings and negotiating offers, here’s our comprehensive guide on how to sell your home by owner in Florida.

What Are the Seller Closing Costs in Florida?

Are you finding it hard to understand florida real estate disclosures laws? Here’s our guide to making your house selling endeavor easier!

Best Real Estate Websites in Florida

We have compiled and reviewed the Best Real Estate Websites in Florida for property transactions and real estate in Florida in 2022.

Best Discount Real Estate Brokers in Florida

Discount real estate brokers offer selling and listing services at a rate lower than the traditional real estate agent commission. Pay lower commission with Houzeo and save $$$.

Best Companies that Buy Houses for Cash in Florida

Companies that buy houses for cash are rising in Florida rapidly. Quick cash with flexible closing dates. Who’s the best cash buyer in 2022?

Frequently Asked Questions

Who is the biggest real estate company in Florida?

Coldwell Banker Realty is the biggest real estate company in Florida in terms of volume of sales.

Who is the most successful real estate agent in Florida?

Real estate agents are ranked based on various factors. You can refer to the 10 Top Real Estate Agents to know more.

Who are the top Realtors in Florida?

As per 10 Best REALTORS in Florida, Randal Longo is the best REALTOR in Florida.

Also Read

For FL Home Sellers:

For FL Home Buyers:

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