6 Best Real Estate Companies in Florida (2024 Updates)

Houzeo is a high-tech platform with easy listing, fast changes, and online showings and offers.

You can choose from 4 Flat Fee MLS packages:

• Bronze Package – $399+$350 at Close: This package offers a Houzeo listing only for 6 months with 24 photos.
• Silver Package – $399+0.5% at Close: This offers maximum photo upload and provides you with seller disclosures.
• Gold Package—$429+0.5 % at Close: This is Houzeo’s signature MLS package and includes all the technology Houzeo is known for, such as Houzeo Showings, Houzeo Offers, and DigiTransact.
• Platinum Package – $449+1% at Close: It includes the assistance of a licensed broker to help you with negotiations, seller disclosures, and closing.

👉 Our Take: We recommend the GOLD plan. You’ll have access to Houzeo tech, making managing showings and offer negotiations easy! Before you list, confirm all prices on your particular state’s pricing page.

» Houzeo Reviews: Find out why 10,000+ Americans love Houzeo.

Houzeo is America’s #1 Flat Fee MLS service because of 5 reasons:

1. Max Exposure: Houzeo’s listing packages get your home on Zillow, Trulia, Realtor.com, Redfin, and 100s of other real estate websites.
2. 5-star Customer Service: Houzeo has a fully staffed customer service desk available 6 days a week. Chats and emails are open 7 days a week.
3. 100% Online: Houzeo is a high-tech platform with easy listing, fast changes, online showings, and online offers. Its powerful house search app makes your home visible to potential buyers on the go.
4. No Hidden Fees: All fees are disclosed upfront, so there are no Houzeo hidden fees. You get to bypass the traditional listing agent commission.
5. Free Home Value Estimator: Now, you can get a free home value estimate within 30 seconds. It helps you set a listing price.

There are no dealbreakers with Houzeo.

» Is Houzeo Legit?  Houzeo addresses all Houzeo complaints from home sellers.

Houzeo is rated 4.9 out of 5 stars by thousands of home sellers on Google & Trustpilot.

» Houzeo Reviews: Houzeo is rated “Excellent“ by 10,020+ home sellers.

Real Estate Sales Force has its headquarters in Coral Gables, FL. Based on customer reviews, RESF typically charges a commission of 3% to 6%.

👉 Our Take: Real Estate Sales Force is worth considering for South Florida sellers due to its extensive local network and comprehensive marketing approach. However, you’ll need to contact them directly for pricing details, as this information isn’t readily available online.

Here are the key highlights of Real Estate Sales Force:

• Local Expertise: With over 15 years of experience in South Florida, RESF has in-depth knowledge of the local real estate market.
• Large Agent Network: RESF has more than 450 experienced agents working across five offices.
• Comprehensive Visual Services: RESF offers professional photography, videography, and virtual tours to showcase properties effectively.

Here are some dealbreakers for Real Estate Sales Force:

• Lack of Pricing Transparency: The absence of clear pricing information on their website may deter some potential clients.
• Limited coverage: It only operates in South Florida which can restrict your access to broader market opportunities.

Real Estate Sales Force is rated 4.3 stars on Yelp.

Redfin is America’s #1 discount real estate brokerage. It offers services in 100+ real estate markets across the country in 49 states.

• Redfin Full-Service Agent – 1.5% Commission: This is a full-service package. This includes pricing assistance, listing paperwork, negotiation support, etc.
• Redfin Concierge – 2.5% Commission: The “Concierge” plan includes everything from the Full-Service package. Additional services include professional cleaning and home staging.
• Redfin Premier Agent – 1.5% Commission: This package is exclusively for luxury properties and includes everything that comes with the Full-Service package.

Mobile App: Yes

👉Our Take: When you opt for Redfin, you can save a considerable amount on the commission fees. Although Redfin tries to provide its service 3x faster than the traditional method, it limits its ability to provide personalized service.

Here are some advantages of choosing Redfin:

• Advanced Technology: Redfin is primarily known for its advanced tech platform and mobile app.
• Full-Service Agents at Low Commission – 1.5%: Redfin’s full-service package is priced at 1.5%. It saves you thousands of dollars compared to the traditional 3% listing commission.
• Detailed Paperwork: Redfin provides the necessary paperwork and an elaborate listing agreement with a marketing plan.
• Nationwide Coverage: Redfin covers 80+ markets in the US.
• Easy Deal Closings: Redfin agents help with negotiations and guide you throughout your home-selling process. It will make your closing easy and faster.

In our research, we found some red flags of Redfin, that could make your experience less satisfactory.

• Lack of Personalized Services: Customers have often complained that Redfin agents are not able to give personalized service, as they serve a high volume of clients.
• Poor Customer Reviews: Customers have complained that agents are often unreachable and unprofessional.
• Slow Listing Process: According to Redfin’s listing agreement, a Redfin property takes 18 days to list on MLS. Services like Houzeo will list you on the MLS within 24 to 48 hours.
• Limited Agent Selection: As per customer reviews, Redfin lacks an array of agents. This means you get an agent assigned automatically without having any choice in the matter.
• Agents are Less Incentivized: Unlike traditional agents who work for commission, Redfin agents get a fixed salary. This can demotivate them from offering you services apart from Redfin’s defined services.

Redfin has an average rating of 3.3 out of 5 stars on Yelp.

» Redfin Reviews: The Reality of 1% Fees, Pros & Alternatives

Watson Realty Corp. is a real estate company headquartered in Jacksonville, FL. Apart from services in buying, they also assist their clients in relocations.

• No Service Fee: Watson Realty does not charge buyers any fee for its services.

👉 Our Take: Watson Realty’s agents offer in-depth market knowledge, especially in Northeast and Central Florida. The company also has a mobile app with real-time MLS data that allows buyers to search properties efficiently.

Here are the key highlights of Watson Realty Corp:

• In-House Mortgage Services: The company offers in-house mortgage services through Watson Mortgage Corp for buyers to secure financing.
• Mobile Home Search App: The mobile app allows buyers to search properties, save favorites, and schedule viewings on the go.
• Relocation Services: It provides tailored relocation assistance and area orientation tours for buyers moving to Florida.

Some major drawbacks that we found were:

• Manual Process: All the services are offline and you need to visit their agents to get the work started.
• Poor Service: Major complaints among customers have been the unresponsive agents. Reviews show that agents don’t answer queries often and are not active in updating customers’ transaction status.

Watson Realty Group is rated 4.9 stars on Zillow.

The Keyes Company is a full-service real estate brokerage. It specializes in dealing with residential and commercial properties in Florida.

• No Service Fee: The Keyes Company does not charge home buyers any fee for its services.

👉 Our Take: The Company provides buyers with access to title insurance, mortgage, and property management services. We recommend this company for buyers who value convenience and local expertise in South Florida.

The top features of The Keyes Company include:

• Extensive Property Database: The company’s website features a user-friendly property search tool with detailed filters like property type, price range, and virtual tours.
• Luxury Division: Its Illustrated Properties Luxury Collection caters to high-end buyers, offering access to exclusive listings and personalized services.

Here is a drawback we have found about the company:

• Outdated Property Listings: There have been reports of the website not updating property statuses quickly enough.
• Traditional Brokerage Model: The company follows a traditional real estate brokerage model, which might not appeal to clients looking for more tech-focused alternatives.

The Keyes Company is rated 4.9 out of 5 stars from 50+ users on ratemyagent.

Premiere Plus Realty is a real estate company headquartered in Naples, Florida. They deal in luxury homes, waterfront properties, residential, commercial, and rental properties.

• No Service Fee: Premiere Plus Realty does not charge home buyers any fee for its services.

👉 Our Take: We recommend Premiere Plus Realty for its all-in-one service, including mortgage and title assistance. Their personalized email updates keep you informed about new listings and market trends.

Here are the highlights of Premiere Plus Realty:

• Expert Negotiation: The agents are skilled negotiators and can help you secure a favorable purchase price for your dream home.
• Tailored Property Search: It tailors your home search by considering your budget, desired location, property type, and specific features you’re looking for.

Here are some of the dealbreakers of PPR:

Premiere Plus Realty has a 4.7 out of 5 rating from 60+ users on Google.