10 min read Feb 02, 2024

Best Real Estate Brokers and Brokerages in Michigan- 2024 Updates!

In April 2022, the home prices have gone up by 7% in Michigan, and 56.1% of homes were sold above price. This data demonstrates the growing and competitive housing market of Michigan.

Multiple brokers and brokerages, agents, and REALTORS are available in Michigan. Finding the best suitable one among them may be difficult for you.

We have done thorough research about the real estate brokers and brokerages in Michigan. It will ease the process of your upcoming real estate transactions.

👁️‍🗨️ Sneak Peek: Best Real Estate Brokers in Michigan

Michigan BrokersBest ForMore Than 10 Years of Experience More Than 100 sales in the last 12 monthsRatings
Glen Cornwell💲 Sellers looking for maximum savings

🌟 Sellers looking for Stellar Customer Reviews

📃 Sellers looking for Fast Listing Changes

🖥️ Sellers looking for Cutting-edge Technology
⭐⭐⭐⭐⭐ (88 reviews)
Caron Koteles Riha✔ Sellers/Buyers looking for re-location
⭐⭐⭐⭐⭐ (56 reviews)
Nykole Pfaff✔ Buyers/Sellers looking for a unique real estate experience
⭐⭐⭐⭐⭐ (52 reviews)

Michigan Real Estate Broker Commission

The average real estate agent commission in Michigan is 5% to 6%

This commission is split evenly between the listing and the buyer’s agent. Let’s look at the below example to understand how the average real estate broker commission is divided:

  • 6% Real Estate Commission
    • 3% Listing Agent Commission
      • 1.5% Listing Agent Commission
      • 1.5% Listing Broker Commission
    • 3% Buyer’s Agent Commission
      • 1.5% Buyer’s Agent Commission
      • 1.5% Buyer’s Broker Commission

So, effectively, the real estate broker commission in Michigan is lesser because it is split between the buyer’s agent and the broker. It is possible that the buyer’s agent may be a licensed real estate broker. In that case, they earn the full 2.5% to 3% broker commission.

» MORE: Will real estate commissions keep falling sharply in 2024?

💲 Save 3% Listing Fee by Selling as FSBO

Save thousands in commission by listing on the MLS with Houzeo Technology!


🏆 Reviews: Michigan Real Estate Brokers

1. Glen Cornwell


Glen Cornwell
Glen Cornwell
  • ⌛ Experience: 20 Years
  • 5 Stars 5/ 5  (96 Reviews)

👨‍⚖️ About: Glen Cornwell is a resident Houzeo Partner, and has over 20+ years of experience practicing the flat-fee MLS model. Past sellers appreciate Cornwell’s politeness, effective communication, honesty, and the virtual full-service real estate agent services offered at a low commission.

🏡 Annual Sales Record: Glen has a record of289 plus sales in the past 12 months.

👍 Expertise: He specializes in New Construction, Resales, Investment, and Luxury Properties. He simplifies real estate for home sellers with Houzeo technology and helps them save unwanted hefty real estate commissions.

🤝 Affiliations: Glen Cornwell is a Houzeo Partner, as a listing broker. He also has affiliations with Cornwell Properties which is a real estate agency.


🏢 About: A tech company, Houzeo is building cutting-edge tools to simplify the home selling experience and make real estate convenient for homeowners. Founded in 2017, the company is transforming the flat fee MLS model with world-class technology and aims to build “America’s Super Real Estate App.”

💰 Save 3% Listing Commission: Houzeo’s plans are typically a small flat fee. This will save you thousands. If your buyer is unrepresented, you save the buyer agent commission as well.

📣 Maximum Exposure Only For You: Listings get syndicated to the MLS, Zillow, Realtor.com, Redfin, Trulia, and hundreds of other websites. Houzeo also has nifty social media sharing tools. No other platform gives you this much exposure.

📱 Cutting-edge Technology: Houzeo is the most powerful real estate website. Its advanced features include:

  • IntelliList Listing Management System: Lets you manage your listing 100% online.
  • Houzeo Showings: Manage showing appointments online.
  • Houzeo Offers: All offers are summarized online. You can view and compare offers, or counter an offer. In a multiple-offer situation, you can also call for the highest and best offers.
  • Buyer Search: Buyers can contact you directly on Houzeo.com instead of going through a real estate agent.
  • Houzeo Settlement Agent Platform: Guides you to your closing.

⏰ Get Listed on the MLS in 8 Hours: Start your MLS listing NOW!

  • Record of 290+ sales in a year
  • Accredited Buyer’s Representative (ABR®)
  • An expert in short-sales and re-location deals
  • He has been in the industry as a real estate broker for 20 years
  • Glen has 500+ connections in real estate across the United States
  • Distinguished Achiever for the Richmond Association of REALTORs Since 2008
  • Licensed in 5 states including Michigan, Georgia, North Carolina, Maryland, and Virginia

Glen Cornwell has rated 5-star on Houzeo.com.

Glen has coverage in the entire Michigan and other 4 states of the United States.

    💡 FACT: You don’t need to be a real estate broker to access Houzeo technology, and can list on the MLS within 8 business hours. Get started here to sell FSBO with Houzeo!

2. Caron Koteles Riha


Caron Koteles Riha
Real Estate One Logo
  • ⌛ Experience: 28 Years
  • 4.5 Stars 4.5/ 5 (23 Reviews)

👨‍⚖️ About: Caron Koteles Riha is an experienced Michigan real estate broker. She is a talented professional, who helps home buyers and sellers in Michigan to have a memorable real estate experience. Caron assists people in making informed and smart investment decisions in the housing market.

🏡 Annual Sales Volume: As per Zillow, she has a record of 91 sales in the past 12 months.

👍 Expertise: Caron is specialized in relocation. Also, she is one of the best commercial real estate brokers in Michigan. If you are looking for buying/selling a property in Rochester, then Caron is the right person to look for. She is an expert with extensive knowledge of properties in Rochester.

🤝 Affiliations: Caron is associated with Real Estate One which ranks among the top 20 brokerage firms in the nation.

Real Estate One 

🏢 About Real Estate One: It is a renowned real estate company in Michigan, established in 1969. It is a family of companies, recognized as one of the largest real estate brokerages in Michigan. Real Estate One prioritizes the customers and the community to provide high-quality services.

Other than assisting with buying/selling of properties, this real estate brokerage provides additional services too. You can avail of the services like rental management and insurance.

» EXPLORE: The Best Real Estate Companies in Michigan!

  • Local Connections
  • A top producing Broker
  • President Council of Excellence
  • Presidents Circle Award Recipient
  • Recognized for her record breaking sales
  • Sold homes worth more than $300 Million
  • Ranks among the top 1% Realtors Nationwide

Caron Koteles Riha has rated 5-stars on Realestateone.com.

Caron has coverage in the following six areas of Michigan:

  • Troy
  • Utica
  • Oakland
  • Rochester
  • Sterling Heights
  • Macomb County

💲 You Don’t Need A Fancy Luxury Broker

You can sell your home yourself with Houzeo technology!



3. Nykole Pfaff


Nykole Pfaff
The Brokerage Real Estate Enthusiasts Logo
  • ⌛ Experience: 8 Years
  • 5 Stars 4.9/ 5 (52 Reviews)

👨‍⚖️ About: Nykole Pfaff is a Michigan broker for real estate who helps to find the right fit for her clients. She assists the clients by being available all the time during their real estate transactions.

Nykole has good knowledge of the local market which helps her provide a unique and customized experience to the clients.

🏡 Annual Sales Volume: According to Zillow, Nykole has done 50 sales in the past 12 months.

🤝 Affiliations: She is affiliated with The Brokerage Real Estate Enthusiasts.

The Brokerage Real Estate Enthusiasts

🏢 About The Brokerage Real Estate Enthusiasts: It is a real state brokerage in Michigan that helps clients buy/sell houses. They claim that their listings are updated around the clock. Getting associated with them will help you have all the real estate market updates.

The Brokerage Real Estate Enthusiasts have four offices within Michigan. Their Top Real Estate Agents, Brokers, and Realtors assist you throughout the buying/selling process.

» EXPLORE: Sell a property in Michigan!

  • Became renowned in such less time
  • An exceptionally unique real estate broker
  • A real estate professional- Keller Williams Realty from 2016-2019
  • A real estate professional- America’s Premier Realty from 2013-2016
  • Expert of lake properties, for sale by owners, investment properties, real estate flips, and listings

Nykole has rated 4.9 stars on Zillow.

Nykole Pfaff serves as a broker in the following areas of Michigan:

  • Clio
  • Holly
  • Lapeer
  • Fenton
  • Otisville
  • Daviso
  • Flushing
  • Goodrich
  • Clarkston
  • Ortonville
  • Waterford
  • Grand Blanc

💲 You Don’t Need A Real Estate Broker

You can sell your home yourself with Houzeo technology!



What is a Real Estate Broker?

Real Estate broker is often confused with real estate agent and both are often used interchangeably. This is actually wrong.

Both the terms have different definitions and have different jobs. Here’s a summary table highlighting the differences between the two:

Real Estate AgentsReal Estate Brokers
Have basic real estate licenseHave advanced real estate broker license
They have limited expertize related to real estate transactions.

Helping in offers and counter offers, completing paperwork, etc. are some of the features their job requires.
Real estate brokers have additional expertise compared to a real estate agent involving – drafting purchase agreements, contract review, escrow arrangements, etc.
Real estate agents are not licensed to start their own brokerageBrokers can start their own brokerage when compared with the real estate agents
    💡 FACT: Real estate agents need to work with a real estate broker to gain required experience. They usually don’t work independently. When a real estate agent passes the broker license exam, they become a licensed real estate broker.

» NOTE: There is another term used frequently in the real estate industry apart from real estate agents and real estate brokers i.e. Realtors. A Realtor is a real estate broker or agent who is a member of National Association of Realtors (NAR) and strictly follows NAR’s code of Ethics.

Types of Licensed Real Estate Brokers in Michigan

Types of BrokersDescription
1. Flat Fee MLS Brokers A flat fee MLS broker has an upfront fee of $199-$999. They list your property on the MLS and provide customizable services on an ala carte basis.
» MORE: Find Flat Fee MLS Brokers in America
2. Flat Rate or Discount Brokers A flat rate or discount broker offers all the services of a traditional broker for a discounted flat rate. This can range anywhere between $2000 to $8000.
» MORE: Best Discount Real Estate Brokers in America
3. Low Commission Brokers A low commission broker charges a lower commission than a traditional broker. Even if the buyer agent commission remains standard, their listing broker commission ranges between 0.5% - 1.5% of the selling price.
» MORE: Low Commission Brokers in America
4. Virtual Full-Service Brokers Virtual full service brokers provide all services from listing, documentation, negotiation, showings, to closing 100% online. They may have a set upfront fee or a commission.
» MORE: Fine Your Virtual Full Service Partner Brokers
5. Traditional In-person Brokers A traditional in-person broker is a real estate professional that provides all services for the buyer and seller for a commission of 3%-6%. Luxury real estate brokers may charge more than 6%.
» MORE: Know About How to get Preapproved for a Mortgage

Difference between a Broker, REALTOR®, and Real Estate Agent

Sr. No.Defining FeaturesReal Estate AgentReal Estate BrokerREALTOR®
1.ExplanationA real estate professional possessing the license to assist people in buying, selling, or renting real estate.A real estate professional having in-depth knowledge of the field, who has obtained a license after completing additional coursework beyond the agent level.Real estate agents or real estate brokers can become realtors by becoming members of the NAR. They follow the NAR Code of Ethics and are held to a higher standard than real estate agents and brokers.
2.TrainingNo additional training is required except the completion of the prelicensing courseworkRequired to undergo additional training pertaining to contracts, insurance, taxes, and ethicsSame as a Real Estate Agent and/or Broker
3.EligibilityRequired to pass the pre-licensing exam to obtain an agent’s licenseRequired to have some experience working as an agent and obtain a broker’s license after completing additional courseworkSame as a Real Estate Agent and/or Broker
4. Mode of OperationReal estate agents are required to work for a broker or a brokerage.Brokers can either start their brokerage or work independently as agents.Same as a Real Estate Agent and/or Broker
5. ResponsibilitySeller agents are required to help the seller price the property, host open houses, be present during the inspection, provide contract assistance, etc.Brokers are required to oversee other agents working for them and hold other roles depending on whether they are a Principal Broker, Managing Broker, or Associate Broker.Same as a Real Estate Agent and/or Broker
    💡 FACT: Anyone who is a member of the NAR is licensed to use the REALTOR® trademark as part of their name.

It is usually recommended to take the help of a local real estate broker when you are selling a house in Michigan for the first time. This is due to the fact that a local agent would be aware of everything like the neighborhood, prices, and other important factors from the real estate perspective.

There are 3 options in the selling process i.e. using the help of a real estate broker, going FSBO, or using a Flat Fee MLS service.

Selling a house with the help of a real estate broker may cost you around 6% as commission fees which is quite high.

Next, selling a house by owner in Michigan will require your full involvement, taking care of every aspect of the transaction.

The last method is using Flat Fee MLS services like Houzeo which is 100% online and makes most of the processes digitized. The platform takes care of many features like listing your house on MLS and other real estate websites, managing home showings, and counteroffers for a flat fee.

» Staging Homes Near Me: Check out what is home staging and how is it useful for you

How to Find the Best Real Estate Broker Among Multiple Brokers in Michigan?

It is not easy. You will need to be methodical and will have to do a thorough research and analysis for the process. Taking recommendations from friends and family can be a good option, but the final decision will rest on you.

Here’s what you can do to find the right real estate broker In Michigan:

💻 Use Zillow or Michigan REALTORS to find the brokers in your specific area. Check their expertise and skills before making a decision.
⏲️ Consider the basics of real estate transactions and evaluate costs, time, and efforts. Post that you can visit the profile of brokers to understand if they fit the bill.
👱 National brands offer nationwide coverage, but service quality may not be guaranteed in each office. You will be yet another lead in the marketing funnel while a real estate agent is assigned for your listing.

Choose a local real estate broker and you could substantially save on time and efforts. However, real estate commissions still remain questionable and depend on the work done by the real estate broker.
💰 Flat Fee MLS listing services like Houzeo are a great way to save time. If you are going FSBO, then Houzeo could prove to be a great option for you. It is a 100% online platform that makes the comprehensive listing paperwork and other processes seamless.

👁️‍🗨️ Sneak Peek: Best Michigan Real Estate Brokerages + Companies

Company/BrokerageSpecializes in100% OnlineRatingsCoverage
1. Houzeo📱 Most Advanced Tech

💲 Maximum savings

🌟 Stellar Customer Reviews

📃 Fast Listing Changes
⭐⭐⭐⭐⭐ 4.9/ 5
(3,016 reviews)
2. Berkshire Hathaway HomeServices💰 Best for Luxury properties⭐⭐⭐⭐⭐ 4.9/ 5
(4397 reviews)
9+ Countries

🏆 Reviews: Best Real Estate Brokerages and Companies in Michigan

1. Houzeo: Best Flat Fee MLS Platform


  • 👉 Listing Fee: $349
  • 5 Stars 4.9/ 5 (3,016 Reviews)

Houzeo is not a brokerage.

🏢 About Houzeo: It is a tech company that thrives to ease the real estate transaction process for American home sellers. More than $ 3.5 billion worth of properties were listed on Houzeo.com in 2021.

Houzeo provides an unbeatable combination of maximum savings, cutting-edge technology, and 5-star customer support.

Houzeo is the most popular and competitive platform for sellers that helps in maximum savings with minimum real estate agent interaction. Also, Houzeo is a renowned Flat Fee MLS and FSBO provider in the US real estate market.

💰 Save 3% Commission: Houzeo is an advanced tech platform that allows home sellers to list their homes on the MLS for a small flat fee, working with a listing agent who doesn’t typically charge a commission.

⚡ Customized Package For You: Customize the packages as per your requirements and even opt for services like contract review, pricing assistance, professional photography, and more as per the requirement.

📱 Leverage the Cutting Edge Technology: Home sellers, after registering, get access to an exclusive seller dashboard where they can receive, review, and compare offers. The platform also allows features like contract updates, counteroffers, home showings, lockbox, yard signs, and more.

⭐ 5 Star Reviews: With excellent reviews on Google and Trustpilot, Houzeo is also the most advanced For Sale By Owner (FSBO) platform in the United States.

🎈 Maximum Coverage: Houzeo has a nationwide presence.

🏆 Best For: It is best for the sellers looking for zero hidden fees, MLS exposure, 100% automated process, listing within 8 business hours with Houzeo. Also, for buyer leads directly shared with the seller, counteroffer feature, and affordable full-service packages. No other real estate company comes even close to offering such features.

» SAVE ON COMMISSION: Start your free listing on Houzeo.com today!

  • Nationwide coverage
  • Mobile app availability
  • Savings on commissions
  • Quick listing (within 2 business days)
  • 100% online – easy listing, fast changes, online showings, and online offers
  • Listings get syndicated to Zillow, Realtor.com, Trulia, Redfin, and 100s of other site

📲 Interested to list with Houzeo? Houzeo is 100% online so, you can finish the paperwork in less than 60 mins. Start NOW!

Houzeo has a 4.9-star rating on trustworthy platforms like Google & Trustpilot.

Houzeo is available nationwide.

2. Berkshire Hathaway Home Services


Berkshire Hathaway HomeServices
  • 💫 Luxury Listings 
  • 5 Stars 4.9/ 5 (4,397 Reviews) 

🏢 About Berkshire Hathaway HomeServices: It is a real estate brokerage that provides the utmost support for home buyers looking for their dream homes & sellers looking for the best rates for their properties.

Berkshire is one of the most renowned brokerage firms in the US, and being a Berkshire broker is enough for recognition of the real estate professionals.

🏡 Annual Sales Volume in 2021: Undisclosed.

🆓 Free Market Summary and Home Valuation: You can get a free analysis of your home’s value and a summary of the local market.

📃 Ample of Seller Resources on Website: On their website, you can search for an office or an agent. With Berkshire, sellers/buyers can schedule a viewing with one of their representatives.

🔁 Berkshire Hathaway Home Services: Berkshire Hathaway HomeServices separates its information for home buyers into two groups –

  • First-time home buyers
  • Luxury homes

💰 Affordability: Working with a full-service broker from Berkshire Hathaway will cost you a 6% traditional broker commission. Consumers can avail of discounted rates, but we don’t have any hard data.

In contrast, with a flat fee MLS platform like Houzeo.com, you can list your house on the MLS yourself and avoid paying hefty commissions

The Berkshire Hathaway Luxury Division

Berkshire Hathaway is known for selling high-end properties.

Luxury Collection Specialists have a lot of experience working with high-end clients. They help you get the best price for your home. As a result of this, buyers will be able to choose a home as per their long-term needs.

» EXPLORE: Best Real Estate Brokerages in the US!

  • Comparable Sales
  • Free Market Analysis
  • Known for Luxury Properties
  • Poor ratings on various portals
  • No uniformity in agent’s service

This real estate brokerage has 4.9-star rating on Zillow.

Berkshire Hathaway HomeServices Operates in 9+ countries

Alternatives to Michigan Real Estate Brokers & Brokerages

Apart from the real estate brokers and brokerages, you can take other routes as well for your real estate transaction in the state of Michigan:

📈 Sell FSBO with Flat Fee MLSGoing FSBO with Flat Fee MLS service in Michigan gets you on the local MLS and the listing also gets syndicated to other real estate websites like Zillow, Trulia, Redfin, Realtor.com, etc. which increases the chances of the exposure of your listing.

With FSBO/Flat Fee MLS platforms like Houzeo, you can get multiple offers and also compare the highest and the best offers from potential buyers. There is an opportunity to negotiate the sale price, closing costs, etc., and save substantially in commissions by choosing a Flat Fee MLS platform or low commission real estate agent.

One more way is that you can take help of Michigan discount real estate brokers to save on commissions.

» MORE: Flat Fee Listing Michigan
📲 Take Help of iBuyersiBuyers are instant buyers. These companies have created a level-playing field with full cash offers and technologically advanced platforms. The important point is that you get a reasonably fair cash offer instantly, and you can close within a matter of a few days.

» MORE: Top iBuyers in 2024
🤑 Companies Buying Houses for CashIf you are not ready to spend thousands of dollars on repairs or closing costs, then you can choose “we buy houses for cash” companies.
These companies help sell your house fast for cash, but they’ll pay pretty less i.e. 30% to 70% of your home’s market value.

» MORE: Companies that Buy Houses in Michigan

💲 You Know Your Home Better Than Any Real Estate Broker

Trust your gut, and sell your home yourself with Houzeo technology!



BEWARE: There are scammers everywhere, in every industry. Make sure you do no get caught up in any of housing scams. Prioritize investigation and be careful about the company and the brokers you are going with.

Michigan Real Estate Brokers & Brokerages: Is 3% Listing Fee Worth It?

The Flat Fee MLS models companies like Houzeo can help you save from shelling out big bucks.

With Houzeo, you can list your Michigan house for a small flat fee. This means that you don’t have to spend 3% commission.

The comprehensive paperwork that comes with listing a house has been intuitively digitized on Houzeo. You can finish all listing formalities in under is 1-2 hours max.

⭐ Pro Tip: If you feel lost or need additional assistance during the process, you can check with our 5-Star Customer Support team.

Find Your New Home in Michigan With Houzeo

With thousands of property listings, Houzeo.com is one of the biggest property listing sites in the US. Find condos, townhouses, co-ops, and other types of homes for sale in Michigan on Houzeo.

» Need More Clarity? Read these exclusive Houzeo reviews and learn why the platform is the best in America’s competitive housing market.

Eager to Know How Houzeo Works?

We’ve got you covered. Check out the following video to understand how Houzeo works and why it is the best FSBO and Flat Fee MLS platform in the United States.

What is Houzeo?

An overview of what the platform is all about

Start Your MLS Listing NOW!

» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO websites in America.

Frequently Asked Questions (FAQs)

What is a Real Estate Broker?

A real estate professional with the license of a broker, and who has the permission to start a brokerage.

Which are the real estate brokerage near me in Michigan?

This blog gives you a list of top brokerages and companies in Michigan. The top company is Houzeo, and for brokerage, you can check out Berkshire Hathaway HomeServices.

How to become a real estate broker in Michigan?

First of all, you need to be above 18 years of age to become a real estate broker in Michigan. You need to meet the minimum real estate broker experience requirements. Also, you are required to successfully complete Michigan's 90-hour broker pre-licensing course. You have to clear the Michigan broker examination as well. At last, you must get you broker license.

What does a broker do?

A real estate broker is a professional who oversees the transactions between buyers and sellers in the housing market.

What is the difference between real estate agent and broker?

Real estate agents have the basic license whereas, a broker has an advanced license.

What is a Real Estate Brokerage?

A brokerage is a firm that provides intermediary services to buyers and sellers. These services can be investing, purchasing, or obtaining a loan.

How much do real estate brokers make in Michigan?

The average base pay of a real estate broker in Michigan is $88,202 per year.

Best real estate broker to work for in Michigan?

As per the research we have done for this blog, Glen Cornwell- affiliated with Houzeo is the best real estate broker in Michigan

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