From Pensacola to Miami, FSBOs are trending up. More Floridians than ever have saved thousands in commission selling their homes For Sale By Owner. Millennials lead the way, with over 55% comfortable selling their homes themselves.
You may save over $22,000 on a median $410,100 home by selling your house yourself. We’ve spent thousands of hours researching the best FSBO sites in the Sunshine State to help you sell your Florida home fast!
Key Takeaways:
- The top FSBO websites in Florida are Houzeo, List Now Realty, Flat Fee MLS Realty, ForSaleByOwner.com, and Zillow.
- Houzeo is the best paid FSBO website in Florida because of its MLS exposure, smart tech, and 5-star customer support.
- ForSaleByOwner.com and Zillow are the best free FSBO websites. But we don’t recommend them because they lack MLS exposure.
- The best For Sale By Owner website can help you save $22,307 on a median-priced $410,100 3-bed Florida home for sale.
What Does For Sale By Owner in Florida Mean?
For Sale By Owner (FSBO) in Florida is a method of selling your home without hiring a traditional listing agent. You take full control of the entire sales process—from pricing and marketing to negotiating and closing—while saving thousands in commission fees.
Home seller Maria Rodriguez shares her experience:
“Selling FSBO in Florida was the best financial decision I made. I listed my 3-bedroom home and within 6 weeks, I had multiple offers. The platform’s MLS exposure meant my listing appeared everywhere buyers were searching. I handled showings on my schedule—evenings and weekends worked perfectly for my full-time job.”
Why Florida is Perfect for FSBO Sellers
Florida offers unique advantages that make it an ideal state for selling your home by owner:
- High Buyer Demand: Florida’s population growth (2% annually – second highest in the US) means more buyers competing for available homes.
- Favorable Tax Environment: No state income tax attracts retirees and remote workers, creating consistent buyer traffic.
- Strong Tourism Economy: Short-term rental potential makes Florida properties attractive investment opportunities.
- Multiple Metro Markets: From Miami to Tampa, Jacksonville to Orlando—diverse markets mean varied buyer pools.
- Year-Round Selling Season: Unlike northern states, Florida’s climate allows continuous property showings.
FSBO vs. Traditional Agent Sales in Florida
Understanding the key differences helps you make an informed decision:
| Aspect | FSBO | Traditional Agent |
| Listing Commission | $0 (3% saved) | 3% of sale price |
| Control Over Process | Complete control | Limited control |
| Marketing Responsibility | Highlight what you think matters most | Agent uses standard marketing templates |
| Closing Timeline | You control the timeline | Agent may push faster closing for their commission |
| Technology & Tools | Modern platforms with apps & automation | Often outdated systems |
| MLS Exposure | Full MLS access for flat fee | Included but costs commission |
| Negotiation | Direct with buyers | Agent buffers communication |
| Buyer Communication | Direct contact | Filtered through agent |
Rankings: 5 Best For Sale By Owner Sites in Florida
| FSBO Websites | Listing Fee | Mobile App | MLS Access | 100% Online | 5-star Customer Service* |
|---|---|---|---|---|---|
| 1. Houzeo | $249 | ✅ | ✅ | ✅ | ✅ |
| 2. List Now Realty | $400 | ❌ | ✅ | ❌ | ✅ |
| 3. Flat Fee MLS Realty | $99 - $549 | ❌ | ✅ | ❌ | ❌ |
| 4. ForSaleByOwner.com | $0 | ❌ | ❌ | ❌ | ❌ |
| 5. Zillow | $0 | ✅ | ❌ | ✅ | ❌ |
*Companies rated 4.75 stars and above are considered 5-star.
How Do We Rank FSBO Websites?
We have assessed the top FSBO websites in Florida based on the following criteria:
- Customer Ratings and Reviews: We value real user experiences. Ratings and reviews from trusted sources like Google and Trustpilot play a key role in our evaluation.
- Range and Quality of Services: FSBO platforms that offer MLS exposure along with easy-to-use tools for listing, marketing, and managing a sale without expensive add-ons rank higher. Websites with limited or outdated features rank lower.
- Pricing and Value: We compare the cost of each platform against the services it offers. Websites that deliver more features at a competitive price score higher.
- Additional Fees: We check extra costs for services such as professional photography, MLS listing upgrades, contract forms, or closing assistance. Seller feedback on hidden charges is also taken into account.
What Are the Types of FSBO Websites?
There are two types of FSBO websites to sell your home by owner in Florida:
- Paid FSBO Websites: These sites let you list your home FSBO on the MLS in Florida for a fixed fee. Your listing is also visible on 100+ real estate websites like Zillow and Redfin.
- Free FSBO Websites: They provide a free listing on their own website, but not on the MLS. This limits the number of buyers viewing your home and may result in a lower selling price.
Reviews: 3 Best Paid FSBO Websites
1. Houzeo: Florida’s #1 FSBO Website
MAX EXPOSURE
Listing Fee: $249Houzeo dominates the For Sale By Owner market with more active real estate listings than any competitor. You get 3 FSBO listing packages with MLS access:
- Silver Package – $249: You get to upload 24 photos and for 6 months, with visibility on Zillow, Trulia, Realtor.com, etc. You can make unlimited changes to your listing. You also get a yard sign for free, if you submit a selfie with it.
- Gold Package – $299: You get all the Silver package perks, plus unlimited photo uploads. Relevant documents, such as seller disclosures, are automatically assigned to you, and you can easily review and sign them digitally.
- Platinum Package – $349: In this package you get virtual full assistance from a licensed broker and a 12-month listing term. You can also request a listing draft or activation within 12 business hours.
Note: Based on the plan you choose, there’s an additional 0.5% to 1.25% due at closing.
Here are the key features that make Houzeo America’s #1 FSBO website:
- Max Exposure: Along with the MLS, your property is visible on Zillow, Trulia, Realtor.com, Redfin, and 100s of other websites.
- 100% Online: The Houzeo Mobile App brings home listing, offer management, and closing right at your fingertips.
- 5-Star Customer Service: Houzeo has a fully-staffed customer service desk with a 5-star rating for prompt assistance.
- Instant Social Sharing: You can share your home listing with just a tap across social platforms like Facebook, WhatsApp, LinkedIn, and X.
- No Hidden Fees: You get to skip the listing agent commission and pay a small flat fee to list your home on the MLS. Houzeo discloses all its fees upfront on its website.
- Free Home Value Estimator: With Houzeo, you can also get a free home value estimation that helps you set a listing price.
- Dual Agency Feature: You can opt to have your listing agent represent both you and an unrepresented buyer. This can help to reduce the commission fees and simplify your real estate transaction.
There are no red flags with Houzeo.
Houzeo is rated 4.9 out of 5 stars on Google & Trustpilot.
» Houzeo Reviews: With 11,000+ reviews and a 4.7 star-rated mobile app, Houzeo is the most trusted website to sell FSBO.
👉 Our Take: We recommend Houzeo’s Gold plan for most home sellers. It offers the best combination of 5-star customer service, Houzeo’s unique technology, max exposure, and broker assistance. And with the Gold plan, you’ll save between 2% and 5% of your sale price in commission.
2. List Now Realty
EXPENSIVE SERVICE
Listing Fee: $400List Now Realty offers two packages for Florida home sellers:
- Flat Fee MLS Listing Package – $400: Your property is listed on the MLS and real estate websites like Zillow, Realtor.com, and more until it’s sold. You can post the maximum photos allowed and make unlimited changes to your listing.
- Full-Service Listing Package – 4% at Closing: You can avail of professional real estate photography services and get a CMA report, a yard sign, and a lock box. The package includes negotiation and showings assistance.
Here are some of the benefits that you get with List Now Realty:
- Local MLS Listing: With List Now Realty, your property gets listed on your local MLS in Florida, increasing your property’s visibility on the best real estate websites in Florida.
- Maximum Photos: You can upload the maximum number of photos allowed by the MLS.
- Free Listing Changes: In both their packages, you can make unlimited updates to your listing without any additional charges.
- No Cancellation Fee: List Now Realty doesn’t charge a cancellation fee if you choose to cancel your Florida Flat Fee MLS listing.
During our research, we found some drawbacks of List Now Realty that could make your selling experience less satisfactory:
- Limited Coverage: They provide services in only 38 Florida counties and their respective cities, such as Waldo and Odessa.
- Non-Refundable Listing: List Now Realty won’t refund your listing fee if you cancel your Flat Fee MLS listing.
- Lack of Marketing Tools: FSBO yard signs and lock boxes are vital tools for attracting multiple offers. However, List Now Realty does not offer these tools in their basic package.
List Now Realty has 4.9 out of 5 stars from 37 reviews on Google.
» List Now Realty Reviews: Is List Now Realty your best option when selling your home FSBO? Read our review to find out.
👉 Our Take: List Now Realty’s FSBO package offers an MLS listing with max photos and free listing changes. But, compared to other flat fee listing services in Florida, it's pretty expensive. We recommend it only if you're listing a luxury penthouse, not a modest starter home.
3. Flat Fee MLS Realty
AFFORDABLE PLANS
Listing Fee: $99 - $549Flat Fee MLS Realty offers 3 FSBO listing packages with MLS access:
- Silver Package – $99: You get a 3-month listing term, addendums and disclosures, and 10 listing updates. You can upload up to 15 property pictures.
- Gold Package – $249: Apart from all the features in the Silver package, you also get an expedited listing for 6 months, unlimited listing changes, and a CMA report. You can upload up to 50 photos.
- Platinum Package – $549: Along with the services in the Gold package, you get 25+ professional HD photos, a lockbox, and aerial drone photos. Your listing will be live on the MLS until it’s sold.
🚩 $825 in Hidden Fees: Flat Fee MLS Realty charges an additional $425 from you and $400 from the buyer’s agent at closing. This is not mentioned on their Pricing page but is hidden in their FAQs.
Listing with Flat Fee MLS Realty has some advantages:
- Access to Marketing Tools: You can schedule open houses and get a detailed CMA report and digital flyers.
- Local Exposure: Your property will be listed on your local MLS and will be visible across Orlando, Miami, Jacksonville, and Tampa, etc., connecting you with nearby buyers and their agents.
- Easy Access to Addendums and Disclosures: You get access to seller disclosures and addendums required when selling your home.
In our research, we have found certain drawbacks of Flat Fee MLS Realty:
- Short Listing Term: You can list your home for only 3 months in their basic package. For a longer listing term, you need to opt for other packages.
- No Yard Sign: You do not get a FSBO yard sign, which is an essential marketing tool while selling your home without a realtor.
Flat Fee MLS Company has 4.4 out of 5 stars from 100 reviews on Google.
» Flat Fee MLS Realty Reviews: Should you choose Flat Fee MLS Realty when selling your home? See what other sellers have to say.
👉 Our Take: Flat Fee MLS Realty offers budget-friendly packages from $99. However, we don't recommend them because their $825 hidden fee can increase your overall costs. You also don't get any tools to manage your listing, showings, or offers.
Reviews: 2 Best Free FSBO Websites
You can check the reviews of the top free FSBO sites in Florida here:
1. ForSaleByOwner.com
FREE FSBO LISTING
Listing Fee: $0ForSaleByOwner.com offers only 1 FSBO package:
- ‘Do It Yourself’ FSBO Package – $0: In this package, your home only gets listed on the ForSaleByOwner.com website. You don’t get an MLS listing. Your property is not visible on Zillow, Trulia, Redfin, etc. This limits your exposure and offers.
These are some pros to consider:
- Nationwide Coverage: ForSaleByOwner.com provides coverage throughout the United States.
- Control and Flexibility: You get a customizable listing and a personalized dashboard to manage your home sale.
- Direct Buyer Interaction: You can directly communicate with potential buyers through their messaging system.
We have found certain cons about ForSaleByOwner.com in our research:
- No Exposure: You can only list on the ForSaleByOwner.com website. It does not get syndicated to other real estate websites like Trulia, Zillow, Realtor.com.
- Lack of Technology: It can be difficult to manage showings, negotiations, and the paperwork for selling a house without a Realtor manually.
- Lead for Rocket Homes: Your listing information is shared with Rocket Homes agents. They may frequently contact you to solicit MLS listings.
ForSaleByOwner.com has a rating of 4.2 out of 5 stars on Best Company.
» ForSaleByOwner.com Reviews: Read our in-depth review to learn if you should opt for ForSaleByOwner.com
👉 Our Take: ForSaleByOwner.com offers a free listing, but without MLS exposure, your property won’t reach local buyers or agents in your area. We recommend them if you're a marketing pro, but if not, you likely won’t get any offers.
2. Zillow
REAL ESTATE MARKETPLACE
Listing Fee: $0Zillow offers only 1 FSBO listing plan to home sellers:
- FSBO Listing on Zillow – $0: You can list your home for free on Zillow’s FSBO platform and on Trulia. However, your home won’t be on the MLS. This limits your home’s exposure.
You should consider these points while choosing Zillow:
- No Listing Fee: You can list your home on Zillow’s FSBO website for free with a video and unlimited photos.
- Free Cancellation: Zillow listings can be cancelled without any additional charges or hidden fees.
- Nationwide Coverage: Zillow’s For Sale By Owner services are accessible in all 50 states.
- User-Friendly Interface: Their website and mobile app are easy to use and navigate. Users can search for properties based on filters like location, price, features, and other criteria.
We identified several disadvantages of listing with Zillow:
- Slow Listings: Your listing can take up to 72 hours to update from the time you submit your property details.
- Inaccurate Zestimate: Zestimate, Zillow’s property valuation tool is not always accurate. This misleads buyers and sellers.
- Limited Support: Zillow’s customer support may not match the level of personalized guidance other FSBO websites offer.
Zillow has a rating of 1.6 out of 5 stars from 400+ reviews on Trustpilot.
» Zillow’s For Sale By Owner Reviews: Read our in-depth review on Zillow and see what other sellers have to say.
👉 Our Take: We don't recommend selling FSBO on Zillow. It's like throwing a party and forgetting to send the invites. Your listing is buried in the ‘Other Listings’ tab, like being stuck in the VIP line with no bottle service. You avoid commissions, but you miss the exposure.
🚩 Beware of FSBO Companies With Hidden Fees
Some FSBO companies include hidden fees that aren’t disclosed in their pricing section. They provide free or affordable listings, but charge extra for yard signs, lockboxes, etc. This increases your overall cost when selling a house in Florida and reduces your savings.
For Sale By Owner Websites in Florida: How Much Can You Save?
Thousands! Maybe even almost $22,000 on a $410,100 home in the Sunshine State.
With the best FSBO sites, you can list your home on the MLS for just $249—that’s less than a seafood dinner! You can save a whopping $22,307 and use it for a beach vacation, a boat upgrade, or some recreational activities in the Florida sun.
| Service Provider | Fee in Florida | Savings |
| Traditional Agent | 3% Listing Fee + 3% Buyer’s Agent Commission – $24,606 | $0 |
| Houzeo | Fixed Fee – $249 + $2,051 | $22,307 |
📌 Free FSBO Checklist for Selling Your Florida Home
Keep the Commission, Take the Checklist
Smart sellers use checklists. Savvy sellers use this one. From ‘For Sale’ to ‘Sold’ do it yourself with our free checklist.
Download Your FSBO ChecklistHow to Choose the Best FSBO Website in Florida?
To choose one from the top For Sale By Owner websites in Florida, you need to consider these 4 factors.
- Do they list on MLS? Opt for a platform that offers Flat Fee MLS service in Florida for better exposure. More buyers will be able to see your home, which may result in a higher selling price and increased savings.
- How is their user experience? Look for easy-to-navigate FSBO websites. They should have features like a mobile app, virtual tours, and offer management.
- What are their prices? Evaluate the packages and services they offer. Some provide free listing-only services. Others charge a flat fee or a percentage of the sale price for comprehensive assistance.
- Is their customer support good? Look for platforms that offer excellent customer service and clear guidance to sellers. Choose a service with 5-star customer support like Houzeo.
👉 Ready to Sell FSBO? List your home here for max exposure!
How to Sell Your Home With FSBO Websites in Florida?
Here’s how to list your home on For Sale By Owner listing sites in Florida:
- Find the Best FSBO Website With MLS Access: Choose a FSBO platform that offers MLS listing when selling a house by owner in Florida. Your property will be visible on every real estate website from Miami to Jacksonville.
- Create Your Account: While most FSBO sites with MLS access require an account, Houzeo streamlines the process. Easily manage your MLS listing, showings, and offers from your phone—whether you’re at the beach, in Brickell, or stuck on the Palmetto.
- Choose a Listing Plan: Select a package that fits your needs to make your home-selling smooth and affordable. But don’t break the bank—choose a plan that’ll get your home sold while maximizing your savings.
- Enter Property Details & Add Photos: Time to show off your property. Remember to highlight details like the number of beds and baths in your listing. Hire a real estate photographer in Florida to flaunt that swanky pool in your Boca Raton home. Good photos = Faster sale!
- Sign the Agreement: Review and sign your listing agreement and fill out the seller disclosure forms carefully. If it’s not a minor fix, disclose it—Florida’s got rules, and you want to stay on the right side of them.
What Paperwork Do I Need When Selling My House FSBO in Florida
When selling a house For Sale By Owner in Florida, the transaction involves assembling a variety of required documents for legality, transparency, and a smooth closing process.
- Title and Ownership Documents: These documents establish your legal ownership and ensure you can transfer a clear title to the buyer. They include your property deed proving ownership rights, a title search to confirm no liens or claims exist, and a mortgage payoff statement showing the exact balance due at closing.
- Seller Disclosure Documents: The Florida Seller’s Property Disclosure form protect you from future liability by documenting all known property conditions and restrictions. They include disclosures about property defects, lead paint hazards for older homes, and HOA rules that will affect the new owner.
- Sales Contract and Agreements: These binding legal documents formalize the transaction between you and the buyer. They outline the purchase terms, price, conditions, and include proof of the buyer’s financial commitment to complete the sale.
- Property Information Records: You’ll have to provide essential details about your property’s boundaries, taxes, and operating costs. They help buyers understand the property’s physical layout, financial obligations, and average utility expenses they’ll inherit.
- Inspection and Maintenance Documents: These records demonstrate your property’s condition and care history. They include professional inspection reports, proof of repairs and improvements, and official permits showing all work was completed legally and properly.
- Closing Documents: These final papers complete the legal transfer of ownership and settle all financial aspects of the sale. They detail all transaction costs, transfer personal property, and confirm your tax status to finalize the deal.
6 Mistakes to Avoid With a Florida FSBO Website
Here are some rookie mistakes home you must avoid when they list a home FSBO:
- Ignore the MLS: If you don’t list on the MLS, it is like throwing a pool party in Orlando during a hurricane. Use Houzeo if you’re wondering how to list your home on MLS in Florida and gain visibility on 100+ sites like Zillow, Trulia, and Realtor.com.
- Price Your Home Inaccurately: To sell your home quickly in the current Florida housing market, you need an estimate of your property’s value. Without it, you may price your house inaccurately. An asking price that’s too high will scare buyers away. Too low, and you’re leaving money on the table. Use a home worth calculator to get the right price.
- Market Ineffectively: Adding poor-quality photos is like showing up to South Beach in socks and sandals. Add professional photos, write a compelling description, and install a yard sign – then watch the offers roll in faster than snowbirds in November.
- Overlook Seller Disclosures: Legal forms and Florida seller disclosures are mandatory. Miss something, and you’ll be sued faster than someone slipping on a wet Publix floor. Hire a Florida real estate attorney to handle the legalities.
- Fail to Negotiate Smartly: If a buyer lowballs you like an off-season Key West Airbnb rate, don’t roll over. Stay firm on your price, closing dates, and terms of repair. Buyers will test you—hold your ground like a Florida Gator.
- Choose the Wrong FSBO Service: Choosing a FSBO service that provides limited exposure will mean more days on the market. Get your house on the MLS and watch thousands of buyers looking for Florida homes for sale check out your listing on Houzeo.
» Houzeo Reviews: Find out what customers have to say about Houzeo – Florida’s best home selling website.
