72SOLD helps home sellers sell their properties quickly using their unique 90-minute showing technique. They aim to create a bidding war among buyers to drive up the price of your home.
Editor’s Rating
User Rating
(7 Reviews)
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Pros
- Agents negotiate for you
- Sells your house in 72 hours
Cons
- Showing window of 90 minutes only
- You won't save any money on commissions
- You may not get a good agent
72Sold is a virtual full-service broker. They promise to sell your house in 72 hours. 72Sold charges 5% to 6% real estate commission. However, the whole process takes around 7 to 8 days to sell your home.
72Sold offers buyers a 90-minute viewing period over the weekend. Then, they allocate a 15-minute viewing for the buyers. As a result, they create a competitive environment that forces buyers to act quickly.
However, this may not always get you a higher price. Moreover, their selling strategies may not work in a buyer’s market.
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✍️ Editor’s Take: For most home sellers, we recommend Houzeo over 72Sold. Houzeo lists your home on the MLS for a flat-fee. An MLS listing attracts more buyers than a weekend sale. Compare 72Sold vs. Houzeo.
Is 72Sold Legit?
Yes, 72Sold is a legitimate virtual full-service brokerage. Greg Hague founded the company in 2018 in Scottsdale, Arizona. Their unique marketing plan promises to sell your home fast for the highest price.
72Sold has affiliates in 38 U.S. markets. Additionally, 72Sold partnered with Keller Williams in June 2022, making their program available nationwide.
How Does 72Sold.com Work?
72Sold promises to sell your home in eight days or less. The company sells your house with a short viewing period for potential buyers. Here are the steps involved in the 72Sold process.
- Sign up: Register on 72Sold by providing your email address. You also need to add a few details about your house.
- Estimate the Sale Price: Based on the details you provide, 72Sold will suggest a price for your home.
- Agent Visit and Property Check: An agent from 72Sold will visit your property. The agent will evaluate your property and answer any questions you may have.
- Prepare for the Sale: Get your property ready for the weekend sale. Ensure that every feature of your property is clearly visible as buyers will only have a 15-minute window to tour the property.
The Weekend Sale:
72SOLD helps sell homes faster by limiting showing time. They list homes for sale on Thursdays or Fridays, with a 90-minute window to view on Saturdays. All offers must be in by Monday.
| Days | Process |
|---|---|
| 🏡 Saturday | The home is only open for 90 minutes to prospective buyers. |
| 🤝 Sunday | Buyers submit their offer. |
| 📝 Monday | Sellers review the offers and choose the best one. |
72Sold’s Nationwide Coverage
72Sold has affiliates in 38 US markets. They are also available in Guam and in some parts of Canada. Here are the states 72Sold covers in the USA:
| Regions | States |
| Northeast | Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont |
| Midwest | Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, South Dakota, Wisconsin, Nebraska, North Dakota |
| South | Alabama, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, West Virginia, Arkansas, District of Columbia |
| West | Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Alaska, Hawaii, Wyoming |
72Sold Commissions and Fees
72Sold realtors charge 5% to 6% of the home sale price. That’s almost what you pay to a traditional agent. Therefore, for a $500,000 sale, you pay $30,000 off your profit.
72Sold website claims to sell your home for 8.4%-12% more than a traditional agent. However, these results depend on studies conducted in 2020-22 during an entirely different housing market. The current market may not provide the same return.
How Does 72Sold Compare With Houzeo?
When you sell your house with 72Sold, you pay a higher commission. On the other hand, Houzeo lists your home on the MLS for a flat fee of $399.
Houzeo’s approach minimizes unexpected expenses for sellers, ensuring a smooth transaction. You can use Houzeo’s cutting-edge technology to compare offers and request the highest and best one.
| 72SOLD | Houzeo | |
|---|---|---|
| Listing Fee | 5% - 6% commission | $399 Flat Fee |
| Real Customer Rating (Realtor reviews excluded) | 2.9 stars (47 reviews) | 4.9 stars (6,140 reviews) |
| Coverage | 38 states | 47 states + Washington D.C. |
| 100% Online | ❌ | ✅ |
| Showing & Offer Management | ❌ | ✅ |
| Counter an Offer | ❌ | ✅ |
| Request Highest and Best Offer | ❌ | ✅ |
| Home Inspection Dashboard | ❌ | ✅ |
| Buyer Lead Dashboard | ❌ | ✅ |
72Sold Reviews and Complaints
The average rating for 72Sold on Google is 4.9 stars (from 2,066 reviews), but take it with a grain of salt. 72Sold aimed to achieve a high ranking by garnering over 8,000 Keller Williams agent reviews alone.
We analyzed 500 of the most recent reviews of 72Sold. Among them, partner realtors have written 453 reviews.
Lydia Rowe, a former Keller William’s Agent, accounted for her experience in a YouTube video. In the video, she stated that 72Sold asked trainee agents in the paid 72Sold program to write 5-star reviews on various online platforms.
Furthermore, 72Sold bad reviews emphasize the insufficient customer support. Let’s take a look at some of them.
72Sold Positive Reviews
✅ Stephanie Franke praised her Realtor. According to her, they researched 72Sold’s program thoroughly and found it to be effective!
Lauren Reeves went above and beyond to find us our dream home, again…She gave us time, listened to our requests and used her experience and professionalism to make sure we were 100% satisfied. Lauren and 72Sold know Real Estate. The program of 72Sold is researched thoroughly and works! Anyone looking for a Realtor, this is the place. Thank you Lauren!
Source: Google
✅ Yvette S says 72SOLD is an innovative real estate program.
72Sold is an awesome, innovative, international company! Great real estate program!! Do Not linger in checking it out
Source: Google
72Sold Negative Reviews
❌ Edward Oster expressed dissatisfaction with 72Sold’s services. He claimed that the Realtor seemed uninformed about the situation. He also mentioned that he felt pressured to accept a full-price offer and was told that no better offer would come his way.
We sold our home in Arizona a couple of weeks ago. Our new home in Texas was contingent upon this sale and it did not go well. We did not have a good experience with this company selling our Arizona home…Would not recommend this company at all to anyone, anywhere, at any time. Though they promise a lot, they do not fulfill the promises.
Source: Google
❌ Duncan Downing voiced his discontent with 72Sold’s services. In his review, he described feeling pressured during the sales pitch and finding it challenging to eliminate the agents.
We were considering selling our home went to the process to get a quote for what are home maybe value…I agreed to guys showed up could care less about determining the value of the home just started a very high-pressure sales pitch…key points were we will start out low to create a buzz key my favorite was but will charge 5%…Then it was next to impossible to get them out of our house pretty much finally said out
Source: Google
72Sold Pros and Cons
» Jump to: 72Sold Pros | 72Sold Cons
72SOLD’s promise of a fast sale seems appealing. Nevertheless, weigh the pros and cons of this approach.
👍 Pros
Here are some advantages of using the 72SOLD Model. Their goal is to sell your house within eight days or less.
- Markets Your House in 72 Hours: 72Sold uses an exclusive Market Authorization Agreement to market your house.
- Weekend Sale: 72Sold schedule a 90-minute showing window for the buyers. The showing is held on Saturday creating a bidding war among buyers.
👎 Cons
72Sold complaints exhibit many inconsistencies regarding communication and seller satisfaction. Let’s take a look:
- No Savings on Commissions: 72Sold charges 5% to 6% real estate commission. Other players may offer similar services at lower rates.
- You Don’t Decide Your Listing Price: According to 72 sold.com reviews, you often do not decide the listing price of your home.
- You Might Miss Out On Your Highest Bidder: Buyers get limited time to put an offer on your house. Hence, if the buyer fails to send you the offer on time, you may lose the higher bid.
72Sold Competitors
» Jump to: 72Sold vs. eXp Realty | 72Sold vs. Fathom Realty | 72Sold vs. Opendoor
72Sold vs. eXp Realty
72Sold specializes in rapid property sales, boasting a 72-hour turnaround time. Their focus is on speed, aiming to sell properties swiftly.
On the other hand, eXp Realty is a prominent nationwide real estate brokerage. The company is known for its innovative virtual office environment and technology-driven approach. Their model prioritizes flexibility and collaboration.
72Sold vs. Fathom Realty
72Sold emphasizes efficient marketing strategies to sell properties. Despite this, sellers should know that quick sales may not always maximize the selling price.
On the other hand, Fathom Realty is a digital real estate brokerage. Their agents offer standard services, an all-cash offer, and a trade-in service to sell your home.
72Sold vs. Opendoor
When selling your house fast, Opendoor is an ideal iBuyer. Although 72SOLD can make you an offer within the weekend, closing may take up to 7 to 8 days. In contrast, iBuyers offer a faster closing process.
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Should You Sell With 72Sold?
72Sold is a virtual full-service brokerage in the United States. 72Sold.com complaints indicate a lack of support despite its fast home-selling process.
If you want a more affordable way to sell your house, we recommend Houzeo.com. As a tech company, Houzeo provides an unbeatable combination of maximum savings, cutting-edge technology, and top-notch customer support.
» Houzeo Reviews: Check out why more than 6,140 home sellers have rated Houzeo 4.9 stars out of 5.
📞 Need Help? Schedule a FREE Consultation
A Houzeo expert can answer all your questions regarding our technology.
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Eager to Know How Houzeo Works?
We’ve got you covered. Check out the following video to understand how Houzeo works and why it is one of the best For Sale By Owner websites in the U.S.
» NEED MORE CLARITY? Read these exclusive Houzeo reviews and learn why it is one of the best FSBO sites in America.
Frequently Asked Questions
What does a 72-hour home sale mean?
72SOLD claims to sell your house within 72 hours. They offer buyers a 90-minute showing period over the weekend. Check out how 72Sold works.
72 Sold scam - Are they legit or do they deliver?
In some cases, yes 72SOLD delivers. It depends on the condition of the house you want to sell, the market scenario and the agent you get assigned. Sounds like a huge (expensive) gamble to us. Check out is 72Sold legit.
What commission does 72Sold charge?
72SOLD charges the typical 5% - 6% of your home's sale price in Realtor commission and 2.5% - 3% in listing agent fees. You can save 3% on listing fees with Houzeo's flat-fee listing. Check out 72Sold commissions and fees.
Is 72Sold National?
72Sold is a nearly nationwide company. They operate in 38 states and have some services in Canada as well. Check out 72Sold coverage.
What is 72Sold all about?
72Sold is a virtual full-service brokerage. The company aims to sell your house in 72 hours. Learn how 72Sold works.
(7 Reviews)
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Stacy Bender
Verified Reviewer
18th Oct 2023
Horrible lead program. Would never use again or recommend to anyone. Waste of time and money.
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Tim
Verified Reviewer
18th Oct 2023
Used them and there so called “guarantee to sell” no different than any other realtor. Fine to use in a hot market when everything sells, when rates went up shockingly their system didn’t work anymore
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Loretta McGrath
Verified Reviewer
18th Oct 2023
They went above and beyond and we sold 100k over asking
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Strange experience
Verified Reviewer
18th Oct 2023
I am a Realtor in Florida and my daughter was looking at homes in Arizona. We went to an open house while out looking for a home for her. Ran across a 72 Sold listing and tried to figure out what this was all about. The sellers rep was clueless and tried to explain what he did not understand. This was not a great listing as it needed a lot of work. This home had been on the market for much longer that 72 hours. My opinion is that in an unprecedented hot market (like Phoenix was in at the time,) this concept at least was interesting. In a normal market there will be a lot of promised that they will not be able to keep. Getting the right group of Realtors will be a challenge.
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May
Verified Reviewer
18th Oct 2023
It’s great to sell a condo and save money.
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Nick
Verified Reviewer
18th Oct 2023
This company falsely advertises to the consumer on the commercials they present and to the agents that they bring on. When you reach out to them regarding it, they want to make you feel its your fault and not theirs. The area coach only wants you to be on their downline and offers no assistance. BE WARE
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David N.
Verified Reviewer
20th Oct 2023
There is nothing special about this program. It’s all about limiting the time for showings, market the listing as “coming soon”, and creating a sense of urgency. There is nothing that any agent can do on their own plus the leads are your typical online leads. Interesting concept but like I said…any agent can do it.
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