4.8
Editor's Rating2.8
User Rating (8 Reviews)As per their website, 72SOLD trains independent agents who help homeowners sell their properties using the 72SOLD marketing method. The program uses a structured selling strategy that aims to create buyer competition and encourage strong offers for the home.
Pros
Cons
72SOLD works with licensed real estate agents and brokerage affiliates who handle home sales using the company’s marketing program. Commissions are negotiated with the individual agent and are usually similar to standard real estate commission rates.
The program aims to help sellers receive a signed purchase contract within about 7 to 8 days by using a short marketing window designed to attract buyer interest quickly. The strategy focuses on creating competition among buyers to encourage stronger offers.
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✍️ Editor’s Take: We recommend you opt for cash buyer marketplaces. They connect you with nationwide investors and buyers, increasing your chances of getting multiple cash offers. This way, you can choose the best offer and close the deal faster.
72SOLD Reviews and Complaints
The average rating for 72SOLD on Google is 4.8 stars (from 2,034 reviews), but take it with a grain of salt. 72SOLD’s Google rating includes both seller reviews and affiliated agent reviews. Plus, they are a BBB-accredited business with a 4.2 star rating based on 9 reviews.
72SOLD Reviews: Praises
✅ Magnus Menein said they had a positive interaction with 72SOLD’s team. They appreciated the clear process and the possibility of selling quickly without multiple showings. They also felt the program suited their fix and flip plan.
I just called 72SOLD to learn about selling my home here in New York, and I am truly blown away. The team was incredibly knowledgeable and friendly, and their program is refreshingly straightforward. The idea of getting a solid price quickly, without endless showings, is exactly what I was hoping for the fix and flip. I’m genuinely excited to move forward with them!
Source: Google
✅ Carly Mathis shared excitement about partnering with 72SOLD in Bay County, Florida. They highlighted the program’s national recognition. They also mentioned its claim of helping sellers get higher sale prices.
I am excited and honored to partner with 72SOLD as Program Director for the Bay County area in Florida! This program is Nationally recognized as America’s leading home selling program and I am thrilled to bring this opportunity to our homeowners here locally. With proven systems that allow you to sell your home for 8-12% more than homes sold the traditional way, 72SOLD is the way to go. If you’re thinking of selling your home in the Bay County area, give me a call and I would love to fill you in on this amazing opportunity!
Source: Google
72SOLD Reviews: Complaints
❌ Tony Ramos warned sellers to verify whether their home qualifies for the 72SOLD buyback program before signing a contract. They said their property did not qualify even after signing a long agreement.
Do not sign a contract with 72sold realtor until you verify your home is qualified for the buy back program. They advise they will buy your home after 30 days, but do not advertise that they will buy if only if it is within their selling area. Be cautious of the false advertisement. You can use their realtor out of their area, but it will not be bought by them after 30 days. My advise is make sure it qualified in your area, and don’t sign a contract for more than 1 month. I sign a year contract and found out that my home doesn’t qualify. Needless to say I am not happy with this company. If I could choose less than one star I would.
Source: Google
❌ Stephen Dyer claimed that a company associated with 72SOLD lowered their home’s resale price significantly after the initial purchase. They said the final sale price dropped far below expectations.
We used Homes 2x, part of the 72 sold company and they screwed us out of a lot of money. They initially bought our house and gave us the first check, with the house value at 515. The second check was supposed to be around 100 thousand or more but they kept lowering the price eventually to 450 thousand after only a couple of weeks. Then without telling us accepted an offer for 395 which makes no sense and now the second check is apparently 1400 dollars. Clearly a scam, in no world would anyone accept an offer that low unless something fishy is going on. I would not use them unless you like losing a lot of money.
Source: Google
72SOLD Pros and Cons
» Jump to: 72SOLD Pros | 72SOLD Cons
✅ Pros
- Short Marketing Window: 72SOLD promotes a home selling strategy that uses a short marketing period, usually around 7 to 8 days. The goal is to attract buyer interest quickly and generate offers within that timeframe.
- Weekend Showing Strategy: The program often schedules a limited showing window during a weekend launch. This approach brings multiple buyers to view the home in a short period and aims to encourage competitive offers.
❌ Cons
- No Savings on Commissions: Homes sold through the 72SOLD program are handled by licensed agents. Sellers may still pay standard real estate commissions that often include the buyer agent fee.
- Limited Control Over Pricing Strategy: Agents typically recommend a pricing approach designed to attract quick offers. Some reviews say sellers felt they had limited input on the final listing price.
- Short Offer Window: The program uses a short marketing period to generate offers quickly. This may limit the chance for additional buyers who might have made higher offers later.
Is 72SOLD Legit?
Yes, 72SOLD is a legitimate brokerage with full-service affiliate broker/agents. Greg Hague founded the Arizona company in 2018 in Scottsdale, Arizona. Their unique marketing plan is designed to sell your home fast for the highest price.
How Does 72SOLD.com Work?
72SOLD independent agents are trained in a program designed to sell homes in 8 days or less. The program includes a specific approach to viewing periods for potential buyers. Here are the steps involved in the basic 72SOLD process.
- Add property details: You need to submit information about your property to get your price on 72SOLD.com. You will also be asked to add your contact number.
- Agent Visit and Property Check: An agent from 72SOLD will contact you to schedule a home visit. They will discuss the property’s selling points to evaluate it and answer any questions you may have.
- Estimate the Sale Price: Based on the details you provide and the agent’s other research, 72SOLD will suggest a “starting price” for marketing your home.
- Prepare for the Sale: Get your property ready for the weekend showing.
| Days | Process |
|---|---|
| 🏡 Saturday | The home is open for a limited time to prospective buyers. |
| 🤝 Sunday | Buyers submit their offer. |
| 📝 Monday | Sellers review the offers and choose the best one. |
72SOLD Coverage
Home sellers usually need to check their property address on the company’s website to confirm whether the service operates in their specific location. The program has expanded beyond its origins in Scottsdale, Arizona.
72SOLD Commissions and Fees
72SOLD does not charge a separate program fee for sellers. Instead, you typically pay a standard real estate commission of about 5% to 6% of the home’s final sale price, similar to a traditional agent transaction.
However, commissions can vary because 72SOLD works through affiliated agents and brokerages who set their own rates. Sellers may also pay typical closing costs and preparation expenses, such as staging or repairs, just like in a traditional home sale.
» What’s My Home’s Value: You can know your home’s market value with Houzeo’s free Home Worth Estimator. It helps you estimate the amount you will get upon sale.
72SOLD Competitors
» Jump to: 72SOLD vs. Houzeo | 72SOLD vs. Fathom Realty | 72SOLD vs. Opendoor
72SOLD vs. Houzeo
72SOLD affiliated agents are full service, licensed real estate agents. When you sell your house with 72SOLD, you may agree to pay commission to your independent agent, who may list your home on MLS. If you agree to do so, the commission may be higher than
Houzeo lists your home on the MLS for a flat fee of $249. Houzeo’s approach minimizes unexpected expenses for sellers, ensuring a smooth transaction. You can use Houzeo’s cutting edge technology to compare offers and request the highest and best one.
72SOLD vs. Fathom Realty
As a real estate company, 72SOLD emphasizes efficient marketing strategies to sell properties. Despite this, sellers should know that quick sales may not always maximize the selling price.
On the other hand, Fathom Realty is a digital real estate brokerage. Their agents offer standard services, an all-cash offer, and a trade-in service to sell your home.
72SOLD vs. Opendoor
72SOLD works with licensed agents and brokerage affiliates across the United States. Their strategy uses a short marketing period of about 7 to 8 days to attract buyers and generate offers. However, the final closing timeline depends on the buyer and lender.
Opendoor is an iBuyer that purchases homes directly from sellers. Because they act as the buyer, they can often close faster than a traditional sale. Sellers may also get flexibility in choosing the closing date.
Discount Real Estate Brokers Near Me
Looking for more options? We’ve compiled a list of the best discount real estate brokers in each state. Click on your state to check them out!
Should You Sell With 72SOLD?
72SOLD is a real estate program that trains agents and works with full service brokerage affiliates across the United States. Their agents use a structured marketing strategy that aims to sell homes quickly.
Many home sellers report positive experiences with the 72SOLD process. However, some reviews mention concerns about agent communication and support during the sale.
If you want a more affordable way to sell your house, you can consider Houzeo. The platform offers technology driven tools that help sellers list their homes and manage the sale process online.
» Houzeo Reviews: Check out why more than 11,000 home sellers have rated Houzeo 4.9 stars out of 5.
Resend Code
Reviews
(8 Reviews)
Jay
Verified Reviewer
David N.
Verified Reviewer
20th Oct 2023
There is nothing special about this program. It’s all about limiting the time for showings, market the listing as “coming soon”, and creating a sense of urgency. There is nothing that any agent can do on their own plus the leads are your typical online leads. Interesting concept but like I said…any agent can do it.
Nick
Verified Reviewer
18th Oct 2023
This company falsely advertises to the consumer on the commercials they present and to the agents that they bring on. When you reach out to them regarding it, they want to make you feel its your fault and not theirs. The area coach only wants you to be on their downline and offers no assistance. BE WARE
May
Verified Reviewer
18th Oct 2023
It’s great to sell a condo and save money.
Strange experience
Verified Reviewer
18th Oct 2023
I am a Realtor in Florida and my daughter was looking at homes in Arizona. We went to an open house while out looking for a home for her. Ran across a 72 Sold listing and tried to figure out what this was all about. The sellers rep was clueless and tried to explain what he did not understand. This was not a great listing as it needed a lot of work. This home had been on the market for much longer that 72 hours. My opinion is that in an unprecedented hot market (like Phoenix was in at the time,) this concept at least was interesting. In a normal market there will be a lot of promised that they will not be able to keep. Getting the right group of Realtors will be a challenge.
Loretta McGrath
Verified Reviewer
18th Oct 2023
They went above and beyond and we sold 100k over asking
Tim
Verified Reviewer
18th Oct 2023
Used them and there so called “guarantee to sell” no different than any other realtor. Fine to use in a hot market when everything sells, when rates went up shockingly their system didn’t work anymore
Stacy Bender
Verified Reviewer
18th Oct 2023
Horrible lead program. Would never use again or recommend to anyone. Waste of time and money.
29th Nov 2023
I got $40k over asking price for my house on the first day of showing. They had over 20 people see the house the first day we got an offer for $915k when it was listed at $875k. The realters that helped were great. They even helped move heavy furniture around for pictures. I honestly cannot recommend them enough.