Prello Realty Reviews: Is Their $295 Plan Worth It?

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Prello Realty is a family-owned Flat Fee MLS company based in Illinois. They offer discounted real estate brokerage services. They also provide full-service agent support to home sellers.

Pros

• You can get your home on the MLS without paying a 3% commission.
• You benefit from their local expertise.
• You get a free standard yard sign with their packages.

Cons

• You can’t use their service outside Illinois.
• You’ll pay between $295 and $795, which is on the higher side.
• You won’t know the exact cost of their full-service plan upfront.

Prello Realty is a local real estate brokerage. They offer three packages to list your home on the MLS. They also syndicate your listing to other real estate websites for wider exposure. Additionally, you can customize your listing package with their add-on services.

However, their packages are slightly costlier than other Flat Fee MLS companies. Their basic plan costs $295. It still lacks essential features like showings, open houses, and a listing management dashboard. So, you get less than what you pay for.

✍️ Editor’s Take: We recommend Houzeo over Prello Realty. Their Flat Fee MLS plans are comprehensive and offer more savings. Plus, Houzeo’s 5-star support and stellar technology ensure you get a seamless experience. Compare Prello Realty vs. Houzeo.

Is Prello Realty Legit?

Yes, Prello Realty is a legitimate company. Robert Picciariello founded this company in 2001. The company operates from Ashland Avenue in Chicago, Illinois.

Prello Realty, Inc. has been in the real estate business for more than two decades. However, they lack accreditation on review platforms like Better Business Bureau.

How Does Prello Real Estate Work? 

Here’s how you can sell your home with Prello Realty:

1. Select a Package: Select a listing package from basic, plus, and pro based on your requirements and budget.
2. Add to Cart: After you select your desired package, click on the ‘Order Now’ button to proceed further.
3. Proceed to Checkout: Enter your personal and property details along with your credit card information to complete the order.

You’ll get access to the listing forms after registration. Your home will be listed on the MLS within 24–48 hours of document submission.

With their Basic and Plus packages, you can select from various add-on services. These options include a professionally installed yard sign and an electronic lockbox.

Prello Realty Coverage

Prello real estate lists properties only within the state of Illinois. Home sellers from other states may not be able to avail their services.

Unlike Prello Realty, Houzeo offers nationwide coverage. This makes it easier for home sellers across the nation to sell their homes efficiently.

Packages and Pricing

Prello Realty offers 3 Flat Fee MLS packages and 1 Full-Service Representation package. The cost of the flat fee packages is clear. However, there is no information available on how much they charge for the full-service package.

• MLS Basic Package – $295: It includes listing on the local MLS and syndication on websites like Zillow, Trulia, and Redfin. Furthermore, the listing term is 6 months and includes up to 25 photos.
• MLS Plus Package – $495: It includes everything from the Basic Package plus professional photography of your property. The listing term is 9 months and includes up to 25 HD photos.
• MLS Pro Package – $795: With this package, you get everything included in the previous packages. In addition, you receive a combination lockbox and access to a scheduling service. Plus, the listing term is 1 year.

» What’s My Home’s Value: You can know your home’s market value with Houzeo’s free Home Worth Estimator. It helps you estimate the amount you will get upon sale.

Listing Upgrades

Here’s a detailed summary of the listing upgrades Prello Realty offers.

1. Scheduling Service: $95
2. Electronic Lockbox: $200
3. Additional Yard Signs: $25
4. Professional Photography: $195
5. Combination Lockbox: $45
6. Professionally Installed Yard Sign: $150

Prello Realty Reviews

Prello Realty has a 4.7-star rating out of 5, based on 52 reviews on Google. Additionally, they have a 4.7-star rating on Yelp from 18 reviews. The majority of Prello Realty reviews commend the company for their services.

Positive Reviews

✅ Kaibing Sun appreciated Prello Realty’s support. They praised the representative for their knowledge and quick responses.

✅ Rob Smith praised Prello Realty for their exceptional service. They appreciated the executive’s expertise and positive attitude.

Negative Reviews

❌ Rauch Kids expressed their frustration over the lack of information before purchase. They later requested a refund as the service didn’t meet their expectations.

❌ Eric E criticized Prello Realty’s poor communication. They said their repeated calls and texts to view a property went unanswered.

Prello Realty Reviews: Pros and Cons

Here are the pros and cons of Prello Realty:

✅ Pros of Prello Realty

• 25 Photos for Every Package: Prello Realty allows up to 25 photos. The maximum number of photos on the local MLS is 25.
• Free Yard Sign: You will get a standard yard sign with their Basic and Plus packages. Additionally, their Pro package includes a professional yard sign.
• Free Listing Changes: You can make changes to your listing on the local MLS at no additional cost.
• Listing Syndication: Your listing gets syndicated to popular real estate websites like Zillow, Trulia, and others.

❌ Cons of Prello Realty

• Limited Coverage: Prello Realty’s services may be limited to certain areas. This could limit your options if you have specific location preferences.
• Pricing Transparency: Some customers have noted a lack of clarity regarding pricing structures, leading to potential surprises during the transaction process.
• Limited Add-Ons: Although they allow you to customize your listing package, there aren’t many choices.
• Covers Only Select Counties in Illinois: Prello Realty covers the following counties in Illinois: Cook, DuPage, Grundy, Kane, Kankakee, Kendall, Lake, McHenry, and Will.

Prello Realty Competitors

» Jump to: Prello Realty vs. Houzeo | Prello Realty vs. FSBO.com | Prello Realty vs. Homecoin

1. Comprehensiveness: Prello Realty vs. Houzeo

Prello Realty offers costly packages that lack essential features for home sellers. Their MLS Pro package, priced at $795, doesn’t include pricing assistance or counter offer support. Additionally, they don’t have a mobile app for an efficient listing process.

On the other hand, Houzeo provides comprehensive Flat Fee MLS packages starting at $199. They offer contract review, pricing assistance, counter offer support, and contract-to-close consulting. Plus, Houzeo’s mobile app makes your home-selling journey a breeze.

2. Coverage: Prello Realty vs. FSBO.com

Prello Realty offers services only within Illinois. As they are not available nationwide, home sellers from other states cannot use their services.

In contrast, FSBO.com operates across the U.S. They provide nationwide coverage, helping home sellers from all states.

3. Listing Term: Prello Realty vs. Homecoin

Prello Realty charges $295 for their basic package. It includes listing your home on the MLS for 6 months. This shorter term may not be enough if your home takes longer to sell.

On the other hand, Homecoin charges just $95 for a 12-month MLS listing. The longer term gives you more time to sell. You won’t have to worry about renewing the listing too soon.

Flat Fee Listing Services Near Me

Other Options You Should Consider

• Sell to an iBuyer: iBuyers purchase homes needing minimal repairs in as-is condition. They can be a great option if you want to sell your house fast.
• Sell to Cash Home Buyers: Individual cash home buyers make all-cash offers, usually within 24 to 48 hours. They also let you skip listing on the MLS.
• Sell For Sale By Owner: For Sale By Owner websites help you list and sell a house yourself. This way, you can save thousands in agent commissions.

Prello Realty Reviews: Are They Worth the Cost?

Yes, Prello Realty is ideal for sellers who can manage their listing on their own. But their costly packages with limited coverage may create challenges. Plus, their add-on services can increase the overall cost.

If you are seeking a more comprehensive solution, Houzeo is the best alternative. They help home sellers list on the MLS and attract multiple offers. Plus, their tech-centric platform can help you get the best value for your home.

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