Simple Choice Realty Reviews: Pros and Cons (2026)

4.9

Editor's Rating (109 Reviews)

5

User Rating (8 Reviews)

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Simple Choice Realty is a real estate brokerage. They help homeowners list their properties on the MLS for a flat fee. Sellers gain access to a broad buyer network. Plus, the service suits homeowners who want lower costs and control over the selling process.

Pros

• MLS listings include required seller disclosures.
• Sellers can update their listing without extra charges.
• Customer reviews are mostly positive.
• Chris Carr, Broker/Owner, has two decades of real estate experience.

Cons

• No mobile app for listing or offer management.
• Turnaround time depends on broker availability.
• Advanced features are not part of the base package.

Simple Choice Realty is a real estate brokerage headquartered in Pennsylvania. They operate under the brand HomeZu by Simple Choice. They offer nationwide coverage through a network of partner brokers. Their Flat Fee MLS packages range from $49 to $749.

However, HomeZu by Simple Choice doesn’t fully represent sellers unless they select the “Full Service” package. Plus, basic plans exclude pricing strategy, offer negotiation, and contract support. This can increase selling complexity and overall costs for sellers.

✍️ Editor’s Take: We recommend Houzeo over Simple Choice Realty. With Houzeo, you get all essential services starting from $249. Moreover, Houzeo is 100% online through its web platform and mobile app. Compare Houzeo vs. Simple Choice Realty.

Simple Choice Realty Reviews

HomeZu by Simple Choice has a 4.9 out of 5 rating on Google, based on 109 reviews. Additionally, they have a 3.7 out of 5-star rating on Yelp. However, these ratings are based on only a few reviews. So, we cannot vouch for their service quality based on these ratings.

Simple Choice Realty Positive Reviews

✅ Max Levenson found HomeZu easy to use and responsive. They felt no need for a traditional realtor. The flat-fee approach delivered good results. They see it as a strong value option.

✅ Pete Chim had a smooth FSBO experience with HomeZu. They managed their MLS listing online through a self-service platform. The pricing helped them save compared to a traditional realtor.

Simple Choice Realty Negative Reviews

❌ Westledge R. expresses frustration with HomeZu’s communication. They received quick contact initially. Response stopped once they tried to cancel.

Pros and Cons of Simple Choice Realty

Let’s evaluate the pros and cons of Simple Choice Realty to see if they are an ideal choice for you.

✅ Pros

Simple Choice Realty offers some benefits to home sellers and buyers.

• Experienced Broker: Chris Carr, Simple Choice Realty’s broker, has over 20 years of experience in real estate. His knowledge will help you get the best deal for your house.
• Free Listing Changes: You can make changes to your listing without paying any additional fees.
• State Disclosures: Simple Choice Realty provides all required seller disclosure forms.

❌ Cons

During our research, we found certain limitations of Simple Choice Realty.

• Expensive Plans: Simple Choice Realty’s plans are overpriced compared to their competitors.
• Limited Technology: Although Simple Choice Realty offers an online listing process, they lack a platform to help you schedule showings or manage offers. You also need to compare offers manually to get the highest and best offer.

Is Simple Choice Realty Legit?

Yes. Simple Choice Realty is a legitimate real estate company founded in 2006. Chris Carr, a licensed real estate broker with over two decades of experience, founded Simple Choice Realty.

The company is headquartered in Lafayette Hill, Pennsylvania. It now operates as HomeZu by Simple Choice. Through the HomeZu broker network, they offer services to sellers in all 50 states.

» What’s My Home’s Value: You can know your home’s market value with Houzeo’s free Home Worth Estimator. It helps you estimate the amount you will get upon sale.

How Does Simple Choice Realty Work?

Here’s how Simple Choice Realty (HomeZu by Simple Choice) works when you list your home:

1. Choose a Package: You pick the level of service you want, from a basic flat fee MLS listing to optional add-ons or support services.
2. Create Your Listing: You upload photos, add property details, and sign all required listing documents online.
3. Get Your Home on the MLS: Your property goes live on the local MLS in as little as one business day and gets syndication on major real estate sites like Zillow, Realtor.com, and Trulia.
4. Show the Home: You schedule open houses or showings with buyers or their agents, or use a lockbox to let agents show the home without you present.
5. Manage Offers: You receive and negotiate offers directly with buyers or their agents. You also decide whether to offer a buyer agent commission or not.
6. Accept an Offer: When you accept a satisfactory offer, you move forward with the sale and save on commission costs compared with traditional agent fees.

Simple Choice Realty Reviews: Coverage

Simple Choice Realty operates under the HomeZu by Simple Choice network. They provide nationwide coverage through a network of partner brokers. This setup allows them to serve home sellers in all 50 states.

Chris Carr, the founder and licensed broker, holds licenses in six states. These include Arkansas, Delaware, Louisiana, Maryland, New Jersey, and Pennsylvania. Combined with the HomeZu broker network, this structure supports broad geographic reach.

Simple Choice Realty Pricing

» Jump to: Low Risk MLS | Essential MLS | Virtual Full Service | MLS With Contract Review

Simple Choice Realty offers four MLS listing packages to suit different seller needs and budgets. The plans vary by upfront cost, service level, and broker involvement.

Their packages range from basic MLS exposure to added contract review and support. But some packages are available only in Pennsylvania.

Low Risk MLS

This plan costs $49 upfront with a 0.5% fee at closing. It includes an MLS listing for six months with up to 25 photos. The lower upfront cost helps reduce initial financial risk.

Essential MLS

This plan costs $399 with a 0.1% fee. It provides an MLS listing for six months and allows up to 25 photos. It works well for sellers who want a standard flat fee MLS option.

Virtual Full Service

This plan is available only in Pennsylvania. It costs $499 with a 1% fee. It offers more broker involvement than basic MLS plans.

MLS With Contract Review

This plan is available only in Pennsylvania and costs $749 with a 0.1% fee. It includes an MLS listing for six months with up to 25 photos. The broker reviews one contract and provides feedback and coaching to help sellers navigate the process.

Support is available throughout the sale, but sellers handle direct communication with buyers or their agents. Each additional contract review costs $100.

Listing Upgrades

You have to pay an additional fee for service upgrades not offered in their packages.

👉 Important: Though optional, most of these services are essential to simplify the home-selling process. So, you may have to pay between $500 to $1,000, depending on the package you select.

Simple Choice Realty Competitors

» Jump to: Simple Choice Realty vs. Houzeo | Simple Choice Realty vs. Flat Fee Group | Simple Choice Realty vs. List With Freedom

1. Simple Choice Realty vs. Houzeo

With Simple Choice Realty, service levels vary by plan. Basic options offer limited seller representation. Key support such as pricing guidance, offer negotiation, and contract assistance may not be included. This can raise effort and total selling costs.

With Houzeo, you get transparent pricing and comprehensive services. You are free to choose the buyer agent commission, with no minimum amount. Moreover, Houzeo’s web technology and mobile app make home selling a breeze.

2. Simple Choice Realty vs. Flat Fee Group

Flat Fee Group is a network of licensed brokers working in 48 states and Washington D.C. Their packages and services vary from state to state.

Flat Fee Group’s cheapest package in any state usually offers better services than Simple Choice Realty’s. However, a limitation of working with Flat Fee Group is that you may lack the technology to simplify your FSBO journey.

3. Simple Choice Realty vs. List With Freedom

List With Freedom is a licensed brokerage in 46 states. So you can list with them regardless of your location. Be careful though; Listwithfreedom.com’s packages may seem cheap, starting as low as $89. However, they also charge you an additional fee of 0.25% at closing.

Best Flat Fee Companies Near You

If you reside outside Simple Choice Realty’s coverage area, here are the top flat fee companies that serve your state.

Other Options You Should Consider

• Sell to an iBuyer: iBuyers purchase homes needing minimal repairs in as-is condition. They can be a great option if you want to sell your house fast.
• Sell to Cash Home Buyers: Individual cash home buyers make all-cash offers, usually within 24 to 48 hours. They also let you skip listing on the MLS.
• Sell For Sale By Owner: For Sale By Owner websites help you list and sell a house yourself, saving thousands in agent commissions. Many FSBO websites will also help you with the paperwork.

Simple Choice Realty Reviews: Are They Worth It?

We recommend listing with Houzeo over Simple Choice Realty. They offer limited support for essential services such as pricing guidance and negotiation help. Their technology is also basic. This may require you to manage tasks like offer comparison on your own.

On the other hand, Houzeo lets you list on the MLS and offers everything you need to sell a house. Moreover, you get access to their web technology and mobile app that makes home selling quick and easy. With nationwide coverage, Houzeo is an ideal FSBO partner for most home sellers.

» Houzeo Reviews: Check out why more than 11,000 home sellers have rated Houzeo 4.9 stars out of 5 on Google Reviews and Trustpilot.

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